Travis Sutton

Experience

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  Pure Flix Entertainment

  Oct 2013 - Apr 2014

  Staff Accountant
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  Alliance Residential Company

  Apr 2014 - Apr 2016

  Staff Accountant, Senior Accountant, Accounting Manager

  Led a team of 4 accountants in managing financial reporting for over 40 entities. Ensured accuracy and compliance through final checks, reconciliations, and variance analysis. Contributed to process improvements and employee retention initiatives. Managed financial reporting and compliance for multiple entities, ensuring accuracy and adherence to GAAP. Implemented process improvements that enhanced operational efficiency and utilized data analysis skills to improve financial reporting accuracy.Key Achievements:• Maintained 100% client retention, contributing to sustained business growth.• Facilitated accurate financial reporting, achieving successful retention of publicly traded properties.• Increased reporting accuracy by 15% through the implementation of new reconciliation processes.• Streamlined paperless financial operations, resulting in a 10% reduction in reporting time.• Reduced employee attrition rates from 40% down to 0% year-over-year and helped 1 team member achieve a promotion through coaching and mentorship. Show less

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  Artesyn Embedded Technologies

  Apr 2016 - Jun 2016

  Tax Accountant
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  ConsultMent

  Jun 2016 - now

  Senior Creative and Marketing Director

  Lead team of 5+ to develop and execute strategic marketing plans to align business objectives and client goals. Spearhead internal creative processes and manage the recurring marketing projects for a diverse client roster. Prioritize brand development, establishing brand standards, and crafting effective messaging across digital and print channels for award-nominated brands including Elliott's Steakhouse, Maple House, Andretti Karting, and Amplify Platform. Utilize data analytics to drive marketing strategies, monitor performance, and optimize campaigns for ROI. Expanded service offerings into higher-margin items and refined client niches to improve satisfaction rates.Key Achievements:• Reduced client proposal and lead time by 50%, scaling of business revenue by 8x over 6 years. • Achieved Andretti Karting's highest-grossing opening weekend, generating over $200K in initial revenue.• Designed and executed a rebranding campaign that secured a multi-billion AUM client.• Generated $57K in dining revenue from a $2K campaign spend increasing Taco Guild walk-in traffic by 31%.• Boosted client revenue by 15% YoY within the hospitality sector.• Reduced labor costs by 70% by enhancing employee efficiencies through new tools and processes (Monday.com, Gusto, Slack, Mailchimp, Canva, Keeper, Zoom API)• Navigated COVID-19 challenges through restructuring debt and maintaining 51% female ownership.• Developed a comprehensive training library in Loom to support employee development and knowledge sharing. Show less

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  Arizona Christian University

  Jan 2020 - May 2020

  Adjunct Professor of Marketing

  Revamped curriculum and taught Marketing Research to 20 aspiring marketers. Redesigned learning formats in COVID by using breakout rooms and video discussions to increase engagement. Facilitated hands-on learning with diverse systems beyond traditional Canvas, exposing students to current trends in intercompany communication. Utilized data to assess student performance and adjust teaching methods for optimal engagement and understanding.Key Achievements:• Assisted a student in securing employment at a premier agency in Phoenix.• Built lasting relationships with students, leading to future employment opportunities at ConsultMent.• Increased student engagement by 30% through innovative use of virtual learning tools.• Improved course satisfaction ratings by 25% by integrating real-world marketing examples. Show less