Eliza Cummings-Cove

Experience

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  GDST (The Girls'​ Day School Trust)

  Sept 2017 - Aug 2018

  Marketing Executive

  Supporting the Head of Marketing and the Group Marketing Director with all central GDST brand marketing activities. ● Supporting the development of a national multi-channel ad campaign and supported marketing in 25 schools.● On-going development of the GDST brand strategy and visual identity.● Working with agencies and internal stakeholders on the design and production of new branded materials, incl. brand film.● Project and relationship management with agencies and freelancers.● Roll out of new GDST co-branding in schools, incl. new signage, print.● Strategic and creative consultation for school Marketing Directors. Show less

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  BBH London

  Sept 2018 - May 2019

  Account Executive (Tesco)

  BBH is a top 5 global creative advertising agency. Account Executive working solely on Tesco. Projects included always-on editorial (social), value and seasonal campaigns across a full retail calendar:● Supporting Account Managers and Directors on the development and rollout of campaigns through strategy, creative development and production. ● Acting AM on Editorial projects, managing a copywriter, editor and designer to plan and produce the organic social calendar, including organic activity for campaigns such as Christmas and Valentine’s Day.● Received training in finance, PPMs, media planning, and general account management skills.● Developed an understanding of retail calendar, pricing, sales objectives, and production. Show less

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  GDST (The Girls'​ Day School Trust)

  May 2019 - Feb 2021

  Marketing Coordinator

  A legacy brand in UK education, the GDST is a group of 25 independent girls schools across the country.Utilising experience in campaign management and brand development to deliver the agreed vision and strategic plan for marketing and advertising for the central GDST brand and our 25 schools. Driven a 12% increase in brand awareness for the GDST, as well as a 20.6% rise in external applications at Year 7 in GDST schools. An econometric study in 2020 showed GDST brand comms have delivered 740 additional accepted places in 3 years, which equates to £43m in additional fee income. This is an ROI of £18 for every £1 spent. Management responsibilities include:● Creation and implementation of all GDST advertising campaigns with top creative agencies, including media planning. Notably the GDST national multi-channel brand campaign and Sixth Form campaign (digital, social, OOH & press).● Strategic and creative counsel for Marketing Directors in 25 schools. Advising on full spectrum of school marketing activity.● Marketing consultant on Trust-wide activities, incl. new admissions systems. Brand guardianship across all schools and Trust Office.● Responsible for measurement and reporting of marketing activity for key stakeholders. Ensuring continued marketing investment. Show less

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  Dukes Education Group

  Feb 2021 - now

  Director of Marketing & Admissions (Central Team)

  Europe’s largest and fastest-growing independent education provider. 70+ educational settings including independent nurseries, schools, colleges, consultancies and EdTech products across the UK and mainland Europe. Reporting directly to the Board, responsible for B2C & B2B marketing and admissions operations, delivering unprecedented growth during a time of rapid global expansion. Working cross-functionally across marketing, sales, admissions, legal, finance and estates functions in a small central team with a start-up culture to achieve yearly strategic plans and KPIs. • Working directly with Dukes senior leadership and the Board of Directors, developing and implementing strategic plans and projects to achieve growth objectives, while staying aligned with the overall mission and vision of Dukes and each of our schools. • Alongside the senior leadership team, responsible for ongoing optimisation of operational systems and processes across global B2C and B2B operations, enhancing productivity, quality, and customer experience. • Continual assessment and improvement of customer service processes and systems, along with delivering training to stakeholders across the business. • Responsible for legal and regulatory compliance across our Sales & Marketing departments and activities, including strategic advice during legal disputes and ensuring all settings remain compliant and informed about changing requirements and expectations from the ISI and DfE. • Responsible for recruitment, day-to-day management and appraisal of a team of on-site Marketing & Admissions staff alongside school Heads. • Responsible for school marketing activities, reporting to the Board on school marketing and sales KPIs. Show less