Experience

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  Southern sun hotels

  Jan 1989 - Dec 1991

  Management trainee
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  Nestle south africa

  Jan 1998 - Jan 1999

  Catering sales executive
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  Nestle sa pty ltd

  Jan 1999 - Jan 2004

  District sales manager and key accounts manager
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  Nestle sa (pty) ltd

  Jul 2004 - Feb 2007

  Foodservices manager - ice cream division

  Catering sales, then district sales manager (Cape Town) for Nestle Foodservices, then Alternative Trade Channel manager Foodservices then 4 yrs Ice Cream Division Foodservice Manager.All positions entailed market and channel development, key accounting, limited marketing and R&D

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  Orley foods

  Mar 2007 - Mar 2013

  National strategic relations manager

  Joined Orley Foods as National stales Manager then promoted to National Strategic Relations Manager - responsible for and achieving growth plans with key customers through innovation collaboration, improving service levels and placing the Orley business brand front of mind through key customer network support and supporting role facilitation and co-ordination.Orley foods was then acquired by Kerry (2013) at which point I joined Kerry an was promoted to the RSA leadership team.

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  Kerry

  Mar 2013 - Mar 2023

  Commercial director - foodservice

  Responsible for managing and developing key global and national accounts in the QSR and Food Industrial/Manufacturing/Processing channel as well as branded business direct into the Foodservice channel (independents, groups and chains) as well as 3rd party distributor support.Establishing long term business partnerships through customer innovation collaboration and value creation (profitability, market lead) for both parties through industry and customer insights.Building innovation platforms to ensure long term sustainability by integrating and co-ordinating RD&A and Marketing resources and aligning to customers objectives and growth plans.Ensure a very high level of customer satisfaction across all area of business with an absolute focus on Customer Excellence across all touch points Show less

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  South bakels

  Mar 2023 - Feb 2025

  National Sales Manager: Foodservice

  • National Sales Manager: Foodservice

    Mar 2023 - Feb 2025

  • Sales Specialist

    Mar 2023 - Feb 2025
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  Bridging the gap coach and mentor

  Feb 2025 - now

  Coach and mentor

  A New Chapter: Turning Passion into Purpose This is a big moment for me. After years in key account management, strategic sales, customer/channel strategy planning and relationship management, I’ve made the decision to step into something that truly fulfills me—coaching and mentoring sales professionals to grow, succeed, and thrive. Sales has never just been about numbers for me. It’s about people, relationships, and trust. Throughout my career, I’ve seen so many talented sales professionals struggle—not because they lacked skill, but because they lacked the right guidance, support, strategy and leadership coaching to take their careers to the next level. That’s why I’ve launched Craig Broadfoot, Bridging the Gap Coach and Mentor—to help sales professionals unlock their potential, build meaningful client relationships, and create lasting success. Here’s what I’m most excited about: 🤝 Helping sales reps become trusted Key Account Managers who build long-term client partnerships, not just close deals🔍 Providing strategic sales coaching to refine approaches, strengthen confidence, and drive better results.🚀 Bridging skill gaps and empowering sales teams to perform at their very best.🎯 Enhancing the impact of employer-sponsored training programs with pre- and post-coaching support—helping teams prepare for and then apply their learning in the real world and turn knowledge into lasting results. This isn’t just a new career—it’s a mission that’s close to my heart. If you’re looking for support, guidance, and a coach who genuinely cares about your success, let’s connect. 📩 Message me here on LinkedIn to arrange a free consultation. Let’s talk about how I can support you or your team! Show less