Experience

• 

  Hike messenger

  Jun 2017 - Jun 2017

  Hike squad
• 

  Nearbuy.com

  Oct 2017 - Dec 2017

  Digital marketing intern
• 

  Pickyourtrail

  Jun 2018 - Aug 2018

  Content writing intern
• 

  Ogilvy

  Dec 2018 - Mar 2019

  Copy writing and social media planning intern

  - Conceptualized and pitched innovative ideas for major brands like Titan Skinn perfumes and Himalaya stretch marks cream, contributing to successful product launches.- Conducted thorough research on successful social media campaigns within the perfume and sunglasses industries, informing strategic planning and content development for clients.- Crafted compelling campaign copy for The Hindu, including "An Exploration of Fragrances by Skinn" and content for International Day of Happiness, driving brand engagement and awareness.- Developed tailored content for Uber auto promotions in Chennai, optimizing messaging for local audiences and enhancing user engagement.- Led prop curation for Allen Solly product shoots, ensuring alignment with brand aesthetics and messaging, and researched social media branding strategies for various fashion brands.- Developed competition scans for leading brands such as Titan eyewear, Sunfeast Wonderz milk, Mom's Magic biscuits, and Himalaya, informing strategic decision-making and campaign ideation. Show less

• 

  Doms, iit madras

  Apr 2019 - Oct 2019

  Summer fellowship - research intern

  Published Research Paper: "Corporate Environmental Communication in Indian Manufacturing and IT Organizations"- Conducted an extensive manual content analysis of environmental communication practices among 60 Indian companies from the manufacturing and IT sectors, shedding light on the prevailing themes and technologies utilized in corporate environmental initiatives.- Identified a distinction between hard and soft disclosures within environmental communication and categorized the level of importance across seven attributes, providing valuable insights into the transparency and comprehensiveness of corporate sustainability reporting.- Highlighted the disparity between the manufacturing and IT sectors regarding the adoption of environmental practices and technologies, emphasizing the predominance of technology-based communication in the IT sector and the need for greater acknowledgment of climate change across both sectors. Show less

• 

  Freshworks

  Dec 2019 - Dec 2022

  - Produced high-ranking blogs, SEO pages, and landing pages as part of the Marketing Team, driving organic traffic and enhancing online visibility for Freshchat's messaging platform, resulting in increased lead generation and user engagement.- Led complete management of Freshchat's social profile, curating compelling content whichaccelerated follower growth by an impressive 50% in 3 months- Authored a successful ebook titled "Customer Engagement on Chat," overseeing its promotionand achieving over 150 organic downloads- Collaborated closely with the digital marketing team to develop and implement an organic content strategy, leveraging data-driven insights and industry best practices to optimize content performance and achieve business objectives. Show less - Worked on the content strategy as part of the Integrated Marketing Team, focusing on Freshdesk's flagship product, resulting in the creation of SEO-optimized and high-ranking blogs, landing pages, and SEO pages, driving organic traffic and enhancing online visibility.- Played a pivotal role in developing and executing campaigns for Freshdesk's Adapt Series along with social media promotion.- Collaborated cross-functionally with design, corporate and digital marketing to ensure alignment of messaging and strategy, effectively communicating Freshdesk's value proposition and enhancing brand presence across digital channels.- Demonstrated expertise in writing compelling copy that resonates with target audiences, effectively communicating product features, benefits, and value propositions to drive customer engagement and loyalty.- Collaborated with the Social Media Team at Freshdesk to amplify brand presence and engagement across digital platforms. Show less

  • Integrated Marketing Associate

    Oct 2020 - Dec 2022

  • Intern-Segment Marketing

    Dec 2019 - Sept 2020
• 

  Superops.ai

  Jan 2023 - Sept 2023

  Marketing analyst

  - Conceptualized and executed a comprehensive content marketing strategy for SuperOps.ai. By aligning content with audience needs and industry trends, we witnessed a significant surge in brand visibility and social media engagement, establishing SuperOps.ai as a thought leader in the MSP industry.- Managed and optimized email marketing campaigns for the Australian and UK Sales teams, resulting in a substantial increase in sign-ups and lead conversions. - Orchestrated the creation of monthly product emails and marketing plans, effectively boosting lead-generation efforts for the marketing team.- Curated an engaging LinkedIn newsletter targeting Managed Service Providers (MSPs). Through insightful content and strategic distribution, the newsletter amassed over 2,500 subscribers in its inaugural edition, establishing a valuable communication channel with our target audience.- Set the template for content development and crafted compelling web pages and landing pages tailored to industry-specific needs and competitive landscape.- Collaborated seamlessly with freelancers to produce a diverse range of content assets, including ebooks, blogs, and more, addressing the unique challenges and opportunities MSP businesses face. Show less

• 

  The new world trading company

  Nov 2023 - Jan 2025

  Sales and reservations coordinator

  - Manage the booking software, Collins, ensuring smooth and efficient booking processes for guests. - Crafting personalized and professional customer emails. Engage with guests to confirm reservations, address inquiries, and assist, fostering positive relationships and delivering exceptional customer service.- Play a key role in enhancing the overall customer experience at Botanist by proactively managing reservations and ensuring seamless interactions at every touchpoint.

• 

  Node4

  Mar 2025 - now

  Content marketing manager