Dyan Francisco-Del Rosario

Experience

• 

  Ateneo Entablado

  Jun 2011 - Jun 2013

  As the Deputy for Theatrical Formations, I was in charge of the theatrical development of the members of Ateneo Entablado (a theater group in Ateneo de Manila University).Key Activities:TrainingProject Management As the Deputy for Theatrical Workshops in Ateneo Entablado, my responsibilities were mainly focused on ensuring that the members of the organization were being holistically formed through the workshops we develop and offer.

  • Deputy for Theatrical Formations

    Jun 2012 - Jun 2013

  • Deputy for Theatrical Workshops

    Jun 2011 - Jun 2012
• 

  Matanglawin Ateneo

  Mar 2014 - Mar 2015

  Editor in Chief

  As the Editor-in-Chief of Matanglawin Ateneo, I managed and coordinated two areas: the publication side and the organization side of the group. Apart from that, I also act as the representative of the organization for various functions inside and outside the university.

• 

  Giftlauncher (Kickstart Ventures)

  Apr 2014 - Apr 2014

  Graphic Design Intern

  Immersion in the creation of BTL materials as well as involvement in the development of the project's UX and UI for their website.

• 

  Pathways to Higher Education

  May 2014 - May 2014

  Graphic Design Intern

  As an intern in Pathways to Higher Education, my responsibilities included designing collaterals which included book covers and posters. I was also involved in helping out with the functions of the office (e.g. Alay Ni Ignacio tutorials in summer).

• 

  World Stage International Network

  Apr 2015 - Aug 2015

  Marketing Intern

  As a marketing intern of World Stage International Network, I took on various jobs that included being in charge of the Public Relations arm of the company. That entailed that I had the responsibility over keeping the company visible on several social media platforms which included Facebook, Twitter, and Instagram. I also took on the task of connecting with the members of our network through the use of Eventbrite and MailChimp. Other than that, I was also in charge of the management and content creation of the company's website.Since World Stage is still in its humble beginning, I wore different hats that allowed me to touch on public speaking, design, and even sales. I was also given the opportunity to be a mentor on NLP (Neuro Linguistic Programming). This meant interacting with people of various age groups and of different backgrounds. Show less

• 

  Philippine OPPO Mobile Technology, Inc.

  May 2016 - Aug 2016

  Digital Marketing Officer

  As a Digital Marketing Officer under the Brand Department, I took on the daily task of creating content for our social media sites (e.g. Facebook, Twitter, Instagram). This involved the use of my skills for graphic design and copy-editing. Moreover, my responsibilities include answering first-level complaints from customers regarding our products and directing them to the right departments for them to be properly handled if needed be. Apart from that, my other tasks involves engaging with different agencies for digital marketing, coordinating with Key Online Leaders/Influencers (mostly celebrities and bloggers) for brand image management, creation of Digital Marketing Plans, campaigns, internal marketing strategies, etc. Occasionally, I am also tasked do some public speaking for external events to introduce our product to the media as well as inside the company to introduce our different marketing strategies.Activities/Skills:* Content Creation (Graphic Design + Copywriting)* Digital Marketing Campaign Creation (Internal Relations/External Relations)* Endorser Management* Social Media Management* Brand Image Management Show less

• 

  Smart Communications, Inc.

  Nov 2016 - May 2018

  I am a part of the Marketing Communications/Brand Equity Management team which enables countless integrated marketing campaigns for Smart's products and its brands. As a Brand Assistant, I spearhead different projects that build on the brand's equity-- contributing to the image of Smart as the biggest and leading telecommunications company in the Philippines.Activities/Skills:* Campaign Management/IMC Implementation* Marketing Communication Strategist* Endorser ManagementBrands Handled:*Smart Corporate*Smart Prepaid*Smart World / International*PLDT Global*TNT *Sun Postpaid*Sun PrepaidMajor Projects Handled:- Launch of the LTE SIM, primarily for Smart & Sun while providing support for TNT- Sun's re-launch of its services involving a 360-degree campaign, endorser management, etc. Show less

  • Brand Assistant, Corporate Communications

    Feb 2018 - May 2018

  • Brand Assistant, Consumer Brand Strategies and Communications

    Nov 2016 - Mar 2018
• 

  Manila Execon Group, Inc.

  Jun 2018 - Oct 2020

  Manages market awareness and interest in the company and franchised brands to provide business solutions where they are needed the most. Builds brand equity and awareness to increase sales for products and services, while providing stakeholders learning that lasts a lifetime.Key Responsibilities:1. Creation of Marketing Campaigns from ideation to execution. Develops collaterals (from tarpaulins, flyers, social media posts, videos, among many others) for Sales Enablement.2. Assists in developing a pool of customer prospects by managing digital accounts and spearheading events that generate leads. Show less

  • Marketing Manager

    Jan 2020 - Oct 2020

  • Marketing Executive

    Jun 2018 - Dec 2019
• 

  O-Verse Digital

  May 2020 - now

  Co-founder and CCO

  O-Verse Digital is a digital agency that centers on providing quality marketing and design services for online retailers. We also provide hosting and facilitation services with our pool of speakers, catering mostly to online events such as corporate trainings, team buildings, and other ad hoc events.As the Chief Communications Officer, I primarily handle efforts that involve the organization's presence (mostly digital). I work hand-in-hand with our Chief Operations Officer, my business partner, in delivering client requirements and meeting their specific needs. Show less

• 

  Dayanglikha

  Oct 2020 - now

  Freelance Marketing and Design Professional

  Provides marketing and design services for local and international businesses. Such services range from Social Media Management, Content Creation (Copy & Design), SEO, Email Marketing Management, PR, and others that fall under the discipline of Marketing, Communications, and Design.Have successfully worked with and delivered results for:⊛ ABnet / Rigstar Industrial Telecom (Calgary, Canada)⊛ BodybyAshanthi (Adelaide, Australia)⊛ Cardinal Digital Marketing LLC (Georgia, United States)⊛ Kino by Kinetx (New York, United States)⊛ Manila Execon Group, Inc. (Metro Manila, Philippines)⊛ Robot Mascot (London, United Kingdom)⊛ Virtual Wellness Studio (Florida, United States)⊛ Women Cyles (Stockholm, Sweden) Show less

• 

  Open Marketplace Network

  Oct 2020 - May 2022

  UX/UI Lead Designer

  OM.network takes the Internet of Things to the next level. An organization based in Washington, OM.network is the parent-company of getPho, OM.Farm, OM.Salon and other online marketplaces that take online interactions one step further.As a UX/UI Lead Designer, I am part of the pioneering team responsible for building the organization's digital assets from the ground up. I help assess the best user journey that can take place on our websites and also design the interface users interact with. Show less