
Lindsay Syson
Associate

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About me
Tech-Savvy SaaS Professional | Cross-Functional Collaboration Expert | Driving Business Growth through Innovative Solutions
Education

Mishawaka High School
2007 - 2011
Indiana University Bloomington
2011 - 2015Bachelor of Science (BS) Health/Health Care Administration/ManagementActivities and Societies: Alpha Delta Pi, Indiana Student Health Association, SPEA Undergraduate Student Association
Experience

Mishawaka Parks Department
Jun 2012 - Jan 2014Associate
Indiana University Health
Feb 2014 - Jun 2014Talent Management Intern
Indiana University Health Proton Therapy Center
Jun 2014 - Jan 2015Human Resources Coordinator
Bswift
Jun 2015 - Apr 2021At bswift, as Senior Account Manager, I played a key role in managing Channel Partner client operations, ensuring smooth execution of projects and driving high levels of client satisfaction. I took ownership of the project workflow, proactively addressing potential risks to maintain quality and meet tight deadlines. My responsibilities included designing and implementing training initiatives for both internal teams and external partners, ensuring a high level of proficiency across the board. I also coordinated release testing, keeping partners updated on new platform developments to ensure readiness. Additionally, I led the Customer Success team, managing escalations, enhancement requests, and retention efforts, all with a focus on fostering strong client relationships. Mentorship and development of team members were central to my role, as I sought to cultivate both technical and professional growth.Key Deliverables:• Led seamless client operations, consistently achieving high satisfaction and optimizing efficiencies as the operational lead.• Successfully mitigated project risks to preserve the quality and timeliness of key deliverables.• Developed and executed training programs that enhanced team and partner proficiency on the bswift platform.• Ensured partner readiness for platform updates by managing release testing and clear communication of update schedules.• Fostered the growth of team members through targeted coaching and professional development, driving higher team performance. Show less In my role as an Account Manager at bswift, I focused on fostering strong relationships with customers by facilitating discussions to assess their needs and identify opportunities for website enhancements. These efforts were aimed at boosting user satisfaction while supporting the broader business objectives of our clients. I also guided the setup and ongoing maintenance of carrier documents, ensuring data accuracy and smooth system operations. Throughout this time, I served as a reliable resource for clients, showcasing new platform features and agent tools to promote greater utilization and maximize the platform’s potential.Key Deliverables:• Demonstrated new features and resources to clients, driving greater platform adoption and utilization.• Led projects according to Channel Partner Statements of Work, ensuring timely achievement of objectives and successful project completions. Show less As a Client Services Analyst at bswift, I served as the primary point of contact for clients, managing day-to-day communications to ensure smooth collaboration and address any concerns promptly. I maintained a detailed project journal to document the progress of ongoing initiatives and track future project requirements, providing clear visibility and effective monitoring. My role also involved developing and customizing client sites by integrating benefit plan rules, pricing structures, textual content, and essential documentation to meet client-specific needs and adhere to regulatory standards.Key Deliverables:• Successfully developed and customized client sites, ensuring seamless integration of benefit plans, pricing, and documentation to meet client requirements and regulatory compliance. Show less
Senior Account Manager
Jun 2019 - Apr 2021Account Manager
Jun 2017 - Jun 2019Analyst
Aug 2015 - Jun 2017Client Service Associate
Jun 2015 - Aug 2015

PowerReviews, a 1WorldSync Company
Apr 2021 - Feb 2025I lead a talented team while continuously driving impactful sales strategies as Manager and Principal Solutions Engineer. My role centers on evaluating performance metrics, such as win-rates and demo-win rates, to guide leadership decisions and steer the overall sales direction. In addition, I play a key part in collaborating with both marketing and product teams to craft compelling sales collateral and refine pricing strategies. I'm also entrusted with refining internal sales processes, boosting the synergy between SEs and AEs, and streamlining client documentation. A critical part of my responsibilities involve conducting feedback sessions with sales managers and product owners, ensuring that every growth opportunity is seized and leveraged effectively.Key Deliverables:• Elevated team performance by securing an 82% overall win-rate and an 86% demo win-rate, aligning efforts with corporate goals to achieve these outstanding results.• Developed and implemented an onboarding and training program for new solutions engineers, simplifying their transition into the team and ensuring quick, effective integration.• Spearheaded the initiative to assign specific sales engineers to individual sales reps, significantly improving the quality of discovery sessions and product demonstrations.• Introduced a "Shoutouts" Google Chat channel to cultivate a positive and supportive work environment, boosting team morale and enhancing collaboration across the board.• Facilitate collaboration between Solution Engineers and product teams, establishing a cross-functional dynamic that positioned engineers as product-area experts within the company.• Leverage deep technical knowledge as the analytics Subject Matter Expert (SME), delivering tailored solutions and insights that drove client success.• Personally achieved an 86% win-rate by supporting senior account executives and strategic partnerships, contributing significantly to the company's business growth and client retention. Show less At PowerReviews, my role as a Solutions Consultant allowed me to design and present tailored product demonstrations that enhanced client engagement and forged lasting relationships. I was entrusted with providing expert guidance during the crucial solution scoping and requirement gathering phases, offering actionable recommendations as a subject matter expert. By collaborating with cross-functional teams, I ensured the successful implementation of customized solutions that met client specifications, while also helping to refine sales strategies by sharing valuable insights from a market and client perspective. My work consistently focused on aligning technical solutions with customer needs to ensure seamless integration and long-term satisfaction.Key Deliverables:• Honored as the "2021 Power Player" for exceptional performance and meaningful contributions to client success and satisfaction.• Awarded "2022 Solutions Consultant of the Year" in recognition of my deep expertise and outstanding customer service.• Led the development and promotion of PowerReviews' UGC Analytics suite, driving increased product adoption and higher client satisfaction levels.• Enhanced collaboration between sales and product teams by creating comprehensive training sessions on the features and benefits of UGC Analytics.• Improved proposal accuracy and overall client satisfaction by delivering technical expertise during scoping and requirement discussions.• Delivered impactful product demonstrations and technical presentations to C-suite executives and top decision-makers, showcasing analytics solutions tailored to complex business needs. Show less
Manager | Principal Sales Engineer
May 2022 - Feb 2025Solutions Consultant
Apr 2021 - May 2022

Adyen
Feb 2025 - nowImplementation Manager
Licenses & Certifications
- View certificate

Business Foundations
Indiana University Kelley School of BusinessMay 2014
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