Richard Kaufman

Experience

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  WarnerMedia

  Mar 1999 - May 2006

  Region Manager

  Facilitated the distribution and merchandising of consumer products to Key Retail Accounts utilizing Direct Store Delivery.Developed and executed replenishment strategies, physical inventories and cycle counts.Audited incoming and outgoing product to assure quality and accuracy.Developed and maintained positive relationships with vendors.Identified and negotiated product display position to optimize space and consumer purchasing, consulted on fixture design, managed fixture installation and plan-o-gram implementation projects.Supervised geographically dispersed, brand dedicated sales and merchandising staff. Show less

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  Converse

  May 2006 - Mar 2011

  Designed and implemented product shelf schematics using AS400, Excel, and Access to create, revise and drive major store grand openings across the U.S. for Converse, Inc.Performed detailed analysis and reports regarding Converse's broad range of product lines, store financials, competitor trends, customer buying data, and inventory controls to maximize profits.Designed and delivered product shelf schematics to optimize visual appeal and best use of property square footage aiming to maximize profits and return-on-investment.Created, revised, analyzed and implemented scorecards for tracking, pricing analysis, distribution, promotion and inventory turn-over of diverse products.Obtained, categorized, evaluated and determined store capacity, inventory flow, customer satisfaction, store-wide financials, competitor strategies and financials and consumer market information to leverage sales and marketing.Participated in key decision making regarding operational development of store locations, product delivery methods, store schematics, and product life-cycle.Analyzed and designed inventory controls and cash handling processes resulting in increased gross profit margins establishing Converse as a sales leader in a highly competitive market.Utilized insight, innovation, and tenacity to deliver retailer-centric strategies for growth while mitigating risk. Collaborated with senior management, store management and staff to development and implement corporate Cash/ Wrap Operations processes, procedures and training manuals.Maintained authentic, excellent communications and relationships in all levels of the Converse organization and with cross-functional teams, sales teams, vendors, competitors, and - most importantly - customers. Show less Manager for one of the first 10 Converse Retail Stores. Assisted in design and implementation of new retail store concept specializing in brand athletic and casual footwear and apparel for men, women, and children.Planned, organized, prepared and provided oversight of a newly conceived brand dedicated store.Personalized the customer experience through personal selling, relating to the customer’s level and type of activities, and building trust and product familiarity with customers for potential return shopping. Assisted in store schematics and layout, product placement, advertising, and sales strategies.Maintained inventory records and data to determine deliverables, implemented JIT ordering, and adjusted floor schematics based on inventory metrics.Developed and delivered training to sales team, assistant managers and management team members across U.S. to increase sales in specific brands and products, and to gain market share via positive customer experience. Show less

  • Grand Opening Project Manager

    May 2006 - Mar 2011

  • Retail Store Manager

    May 2006 - Mar 2011
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  HealthMarkets, Inc.

  Dec 2011 - Aug 2017

  Agent/ Broker

  Personalized sales, marketing, and customer service of Health, Life, Disability, and Long Term Care insurance products to individuals and small groups. Selling and servicing of small group insurance accounts through extensive relationship building.Engaged in collaborative efforts to meet customer needs and goals while maximizing coverage within budget.Currently Licensed by Texas Department of Insurance to engage in the business of Life, Health, HMO, Disability, and Accident Insurance. Show less

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  Advantage Solutions, Inc.

  Aug 2017 - Dec 2022

  Account Executive

  Provided consumer product Key Account Management services on behalf of consumer product manufacturers to local and regional retail procurement offices.Created, sold, and executed merchandising strategies to both local independent, and national retail partners on behalf of clients Unilever and Energizer.Developed relationships with retail buyers and chain management to acquire additional product distribution and shelf space.Sold incremental product display programs and expedited electronic distribution orders with national chains such as Walmart and Target.Significantly expanded local shelf space for Energizer in Target and Home Depot.Compiled and reported in store merchandising and promotional compliance data to Unilever and Energizer.Provided category management, and field merchandising support to include acquiring new item cut- ins, pricing, and allocation.Participated in development and field rollout of client owned handheld product ordering and data exchange technology on behalf of Unilever. Show less

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  CROSSMARK

  Jan 2022 - now

  Business Account Manager

  Responsible for executing merchandising, marketing, and promotional strategies for both major national brands, and start ups in the food sector.Provide Key Account Management and Headquarters Sales support for book of consumer product manufacturers and distributors servicing the Convenience Retail Channel.Participation in strategic field sales and financial planning for clients and the sales agency.Coordinate with geographically dispersed sales team to penetrate top retail accounts for shelf placement.influence retail chain procurement decisions in clients favor.Execute consumer product item management utilizing modern retail category management principles. Create and edit selling media and product specification sheets.Plan, set-up, and provide logistical support for client at product trade shows. Show less