Barry Fryer (CFSP)

Experience

• 

  Vulcan Catering Equipment

  Jul 2008 - Jun 2009

  Contracts Co-Ordinator
• 

  Vulcan Catering Equipment

  Aug 2009 - Nov 2018

  - Manage Retail and Franchise department focusing on the QSR and CDR section as well as growing the retail sector- Report to Senior Management on trading activity and financial performance - Plan and oversee sales targets for national key accounts- Build and maintain long-term relationships with key customers- Investigate new products and developments ensuring ongoing innovation - Develop annual account business trade plans - Establish excellent relationships with key accounts and customers to keep up with customer needs and assist in substantially growing the business - Demonstrate and train clients on product lines - Prepare economic justifications and financial proposals - Research and source potential customers - Ensure adherence to all relevant brands guidelines - Track, measure, and evaluate sales metrics and trends- Track, measure, and evaluate customer satisfaction metrics and trends - Generating tools and ideas for improving national account customers experience - Collaborate with internal support and departments - Keep abreast of industry and market trends and best practices Show less - Met with customers in a sales environment to drive product sales and knowledge- Managed sales appointments with clients- Teams with other employees to make sure that product is available and shoppable in stores- Generates new leads by meeting with consumers- Follows up with any clients to make sure that they are satisfied with the product- Assembles any and all product displays in a given market- Meets with retail associates to help them effectively sell products- Finds new target markets and penetrates them to drive sales- Discovers how to market products to new users- Understands how to make products appeal to consumers based on the environment and current trends- Uses the Internet to push products to a given target market- Works with the marketing department to develop new sales strategies- Taught other sales consultants how to make sales to potential consumers- Discovers target markets and advantages of other companies- Demonstrates advanced sales knowledge Show less

  • National Accounts Sales Manager

    Feb 2012 - Nov 2018

  • Key Account Sales Representative

    Jul 2010 - Jan 2012

  • Sales Consultant

    Aug 2009 - Jun 2010
• 

  Vulcan Catering Equipment

  Jan 2019 - Jun 2019

  General Manager

  - Manage the branch and operations- Implement staff development and training - Manage the sales team - Ensure the branch and business operates according to company policies and structures- Facilitate the achievement of agreed sales targets on an ongoing basis- Keep abreast of field and competitor activities on an ongoing basis - Analyze statistics thereby identifying key areas for opportunity - Personally maintain and ensure good relationships with key customers - Approve and investigate ongoing expense management - Manage recruitment and training for the branch - Implement and maintain a performance appraisal system Show less

• 

  J.L. Lennard Pty Ltd

  Jul 2019 - now

  National Key Account Manager

  - Plan and oversee sales targets for national key accounts- Build and maintain long-term relationships with key customers- Investigate new products and developments ensuring ongoing innovation - Develop annual account business trade plans - Establish excellent relationships with key accounts and customers to keep up with customer needs and assist in substantially growing the business - Demonstrate and train clients on product lines - Prepare economic justifications and financial proposals - Research and source potential customers - Ensure adherence to all relevant brands guidelines - Track, measure, and evaluate sales metrics and trends- Track, measure, and evaluate customer satisfaction metrics and trends - Generating tools and ideas for improving national account experience - Collaborate with internal support and departments to offer best-in-class customer experience - Keep abreast of industry and market trends and best practices Show less