
Jenna Wheeler
Contributing Writer (intern)

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About me
Gaming and Sports Betting Industry - Communications and Marketing - Research and Compliance - Proposal Writing - Social and Digital Media
Education

Monmouth University
2001 - 2005Bachelor of Arts (B.A.) Public Relations and JournalismActivities and Societies: The Outlook student run newspaper - Managing Editor, Entertainment Editor (recipient of the Editor of the Year award) Monmouth University Honor Society Lambda Pi Eta - National Communication Honor Society Peer Advisor for incoming freshmen

Ocean County College
2021 - 2021Digital Communication and Media/MultimediaDigital marketing Using social media in businessCreating effective social media content Optimizing social media contentBusiness growth strategies for social media Search engine optimization
Experience

VNU Business Media
Jun 2004 - Aug 2004Contributing Writer (intern)
Night and Day magazine
Sept 2004 - Dec 2004Contributing Writer (intern)
Century 21 Nifoussi Realty
Jun 2005 - Sept 2007Sales Associate and Office Administrator
Gaming Laboratories International, LLC
Sept 2007 - Aug 2020Start to finish processing of RFPs/RFQs. This includes: o Review and analysis of request documents; o Creation of response templates; o Developing RFP schedule and adherence to deadlines; o Analysis of the bid requirements; o Adding compelling content and customizing as needed; o Attending strategy meetings and kickoff calls; o Coordinating amongst multiple departments (across the United States, Canada, and other international offices); o Proofreading and editing response documents and compliance review; and o Production and delivery of final response package. • Draft and review Statements of Work for multiple service lines prior to delivery to customers worldwide. • Develop and maintain boilerplate language for bid responses.• Strategic comparative analysis of GLI and competitor bids.• Tracking and reporting wins and losses and leveraging these notes into future responses. • Training new employees, including creation of training materials. • Record, track and monitor projects on Procurement Team Calendar (through SharePoint). Show less • Oversaw GLI Policies and Procedures residing in the internal document library to ensure that they conform to the requirements of the Quality Management Systems (QMS). • Maintained a quarterly newsletter to effectively communicate any changes made or planned by Quality Management to develop an increased awareness to all departments company-wide. • Received, reviewed, and tracked all customer feedback (positive and negative) from clients worldwide, ensured that any customer complaints were addressed appropriately. • Calculated and compiled QMS data for use in reports for delivery to Senior Management on a weekly basis. • Maintained QMS procedures, forms and manuals stored in the Document Library.• Maintained electronic copies of closed Nonconformity Reports (NCRs). • Conducted follow-up on all corrective actions and preventive actions derived from both internal and external audits. • Coordinated internal and external audit scheduling and preparation work. • Archival of all Management Review Meeting Action Items, Internal Audit Findings and External Audit Findings as required by International Standards. • Administration of internal certification mark program. • Understanding of the significance of GLI’s ISO Accreditations - ISO/IEC 17025, 17020 and 17065 for testing, inspection, and certification. PECB certified ISO 17025 lead auditor. Show less • Responsible for creating Certification Reports for various hardware and software for distribution to regulatory agencies worldwide. • Reviewed Certification Reports drafted by junior letter writers prior to finalization. • Performed thorough analysis of each file to compile all pertinent information; troubleshooting any problems, inconsistencies, or issues identified. • Maintained a comprehensive understanding of the technology being certified, the testing process used, and the standards and regulations of each jurisdiction. • Maintained close attention to detail with regards to consistency and accuracy of grammar, formatting used in Microsoft Office applications, and aesthetics of each completed Certification Report. Show less
Proposal Writer
Jun 2016 - Aug 2020Quality Management Administrator
Jan 2014 - Jul 2016Documentation Specialist I and II
Sept 2007 - Jan 2014

Family Focus Financial Group
Aug 2020 - Nov 2021Create and launch social media and email campaigns, monitor results. (Generated significant increase in social media followers. As an example, LinkedIn followers more than doubled in the time I managed the company’s social media accounts.)Design graphics for use on social media, printed materials, emails, and for distribution at events. Maintain weekly and quarterly business tracking. Track new leads and coordinate lead nurturing campaigns.Assist with quarterly newsletter preparation and distribution.Send welcome materials to new clients.Plan and coordinate events for clients and leads, both educational and social. This includes communication with venues, booking entertainment and speakers, invitations, tracking responses, creating and updating Salesforce campaigns, confirming all responses, sending thank you to attendees.Keep track of client referrals. Client gifts. Refreshing content and aesthetics of company website by working shoulder to shoulder with web designer - as an example, the addition of an 'opt-in' feature to generate contact information for new leads on company mailing list; inclusion of branded whitepapers on timely topics; and the implementation of an interactive checklist. Programs Used:Adobe Spark Constant ContactLinkedIn Facebook InstagramTwitterMicrosoft Word, Excel, PowerPoint SalesforceYouTube Snappy KrakenSurvey MonkeyWebinar Jam/EverWebinar Zoom Show less Assist the Marketing Director with planning and executing events, client communication, social media posts and graphics, campaigns, webinars, client gifts, email blasts, new client materials, and mailings. Support the president, advisors, and client service department with meeting preparation and follow up. Additional support tasks such as processing incoming checks, recording on internal logs, and submitting to financial institutions; tracking incoming new policies and sending to the clients for delivery; preparing anniversary correspondence for each policy’s yearly renewal/reallocation and tracking responses. Also responsible for organizational functions including but not limited to scheduling, greeting clients, coordinating Zoom meetings, welcome materials for new clients, keeping track of new leads. Show less
Director of Marketing
Aug 2021 - Nov 2021Director of First Impressions
Aug 2020 - Aug 2021

Odds On Compliance (now known as IC360)
Nov 2021 - Apr 2024Key Accomplishments:Grew LinkedIn followers of our main company page by 208% between June, 2022 and February, 2024.Management of weekly client newsletter which consistently results in an open rate over 50%. Wrote the award entry that resulted in the company being selected as EGR's first-ever winner of the Compliance Technology Award. Selected to be part of Global Gaming Women's Manage Mentor pilot program through Harvard Business.Key Responsibilities:Marketing Strategy: Developing and implementing marketing strategies to increase revenue and market share.Advertising, Social Media & Promotion: Creating and managing advertising and promotional campaigns to raise brand awareness.Industry Events, Networking and Awards: Manage attendance at industry conferences and events, manage award submissions.Data Analysis: Analyzing data and metrics to evaluate performance and identify areas for improvement. Show less - As part of the Marketing and Business Development team, execute projects including but not limited to social media analytics and tracking, graphic design, lead generation and lead nurturing, CRM integration, content for social media posts, and email campaigns- Point of contact for clients to help assess their needs, troubleshoot issues, and provide explanation of our product(s)- Create new user accounts - Coordinate demos- Track and address user feedback - Identify clients' business needs - Working closely with the Research team and AI group to ensure a comprehensive understanding of our product and servicePrograms used: HubSpot (including Marketing Pro)Microsoft Office (Word, Excel, Teams, Outlook)ChatGPTMonday.comCanvaLinkedIn (including Sales Navigator)Seamless.AIInstagramTwitterSlackYouTubeDocuSign Show less - Compliance research for multiple regulatory bodies and verticals to ensure consistency across all of our platforms. - Preparation for launch of new client-facing reg-tech product (B2B SaaS), PlayBookAI. This included classification of text from regulatory documents, locating answers to frequently asked regulatory questions, identifying the proper compliance contacts for each regulatory body, scanning for document updates, researching which operators are live in each jurisdiction, and more. - Identify areas of improvement on company website.- Assist the Marketing Director with graphics and social media posts, marketing strategy. Show less
Senior Manager, Marketing and Sales
Apr 2023 - Apr 2024Senior Client Success Manager
Jan 2022 - Apr 2023Research Analyst
Nov 2021 - Jan 2022

Global Gaming Women
Jan 2022 - nowMember / Lean-In Circle ModeratorGlobal Gaming Women's ManageMentor: Selected to be part of the pilot program through Harvard Business (2024); Active member of Harvard ManageMentor Spark (2025). Lean-In Circles: Chosen to be a Circle moderator (2024-present).Participated in GGW’s Leadership Foundations course (2023).

IC360
Apr 2024 - Sept 2024Senior Manager, Marketing & SalesKey Accomplishments:Grew LinkedIn followers by 208% in 18 months.Management of weekly newsletter which consistently resulted in an open rate over 50%. Wrote the award entry that resulted in the company being selected as EGR's first-ever winner of the Compliance Technology Award. Selected to be part of Global Gaming Women's Manage Mentor pilot program through Harvard Business.Key Responsibilities:Marketing Strategy: Developed and implemented marketing strategies to increase revenue and market share.Social Media & Promotion: Created and managed promotional campaigns to raise brand awareness.Industry Events, Networking and Awards: Managed attendance at industry conferences and events, managed award submissions.Data Analysis: Analyzed data and metrics to evaluate performance and identify areas for improvement. *September, 2024 - impacted by mass layoff Show less
Licenses & Certifications
- View certificate

Sales Enablement
HubSpot AcademyJan 2022 - View certificate

Writing with Impact
LinkedInOct 2024 
"Stand Out as a Power Performer at Work" via LinkedIn Learning
LinkedInJul 2024- View certificate

Digital Marketing
HubSpot AcademyJan 2025 
Notary Public
State of New JerseyJan 2021- View certificate

Certified GURU Email Specialist - GOLD
GURU Media HubMar 2025 - View certificate

Developing Your Emotional Intelligence
LinkedInOct 2024
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