Jenna Wheeler

Jenna Wheeler

Contributing Writer (intern)

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location of Jenna WheelerNew York City Metropolitan Area

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  • Timeline

  • About me

    Gaming and Sports Betting Industry - Communications and Marketing - Research and Compliance - Proposal Writing - Social and Digital Media

  • Education

    • Monmouth University

      2001 - 2005
      Bachelor of Arts (B.A.) Public Relations and Journalism

      Activities and Societies: The Outlook student run newspaper - Managing Editor, Entertainment Editor (recipient of the Editor of the Year award) Monmouth University Honor Society Lambda Pi Eta - National Communication Honor Society Peer Advisor for incoming freshmen

    • Ocean County College

      2021 - 2021
      Digital Communication and Media/Multimedia

      Digital marketing Using social media in businessCreating effective social media content Optimizing social media contentBusiness growth strategies for social media Search engine optimization

  • Experience

    • VNU Business Media

      Jun 2004 - Aug 2004
      Contributing Writer (intern)
    • Night and Day magazine

      Sept 2004 - Dec 2004
      Contributing Writer (intern)
    • Century 21 Nifoussi Realty

      Jun 2005 - Sept 2007
      Sales Associate and Office Administrator
    • Gaming Laboratories International, LLC

      Sept 2007 - Aug 2020

      Start to finish processing of RFPs/RFQs. This includes: o Review and analysis of request documents; o Creation of response templates; o Developing RFP schedule and adherence to deadlines; o Analysis of the bid requirements; o Adding compelling content and customizing as needed; o Attending strategy meetings and kickoff calls; o Coordinating amongst multiple departments (across the United States, Canada, and other international offices); o Proofreading and editing response documents and compliance review; and o Production and delivery of final response package. • Draft and review Statements of Work for multiple service lines prior to delivery to customers worldwide. • Develop and maintain boilerplate language for bid responses.• Strategic comparative analysis of GLI and competitor bids.• Tracking and reporting wins and losses and leveraging these notes into future responses. • Training new employees, including creation of training materials. • Record, track and monitor projects on Procurement Team Calendar (through SharePoint). Show less • Oversaw GLI Policies and Procedures residing in the internal document library to ensure that they conform to the requirements of the Quality Management Systems (QMS). • Maintained a quarterly newsletter to effectively communicate any changes made or planned by Quality Management to develop an increased awareness to all departments company-wide. • Received, reviewed, and tracked all customer feedback (positive and negative) from clients worldwide, ensured that any customer complaints were addressed appropriately. • Calculated and compiled QMS data for use in reports for delivery to Senior Management on a weekly basis. • Maintained QMS procedures, forms and manuals stored in the Document Library.• Maintained electronic copies of closed Nonconformity Reports (NCRs). • Conducted follow-up on all corrective actions and preventive actions derived from both internal and external audits. • Coordinated internal and external audit scheduling and preparation work. • Archival of all Management Review Meeting Action Items, Internal Audit Findings and External Audit Findings as required by International Standards. • Administration of internal certification mark program. • Understanding of the significance of GLI’s ISO Accreditations - ISO/IEC 17025, 17020 and 17065 for testing, inspection, and certification. PECB certified ISO 17025 lead auditor. Show less • Responsible for creating Certification Reports for various hardware and software for distribution to regulatory agencies worldwide. • Reviewed Certification Reports drafted by junior letter writers prior to finalization. • Performed thorough analysis of each file to compile all pertinent information; troubleshooting any problems, inconsistencies, or issues identified. • Maintained a comprehensive understanding of the technology being certified, the testing process used, and the standards and regulations of each jurisdiction. • Maintained close attention to detail with regards to consistency and accuracy of grammar, formatting used in Microsoft Office applications, and aesthetics of each completed Certification Report. Show less

      • Proposal Writer

        Jun 2016 - Aug 2020
      • Quality Management Administrator

        Jan 2014 - Jul 2016
      • Documentation Specialist I and II

        Sept 2007 - Jan 2014
    • Family Focus Financial Group

      Aug 2020 - Nov 2021

      Create and launch social media and email campaigns, monitor results. (Generated significant increase in social media followers. As an example, LinkedIn followers more than doubled in the time I managed the company’s social media accounts.)Design graphics for use on social media, printed materials, emails, and for distribution at events. Maintain weekly and quarterly business tracking. Track new leads and coordinate lead nurturing campaigns.Assist with quarterly newsletter preparation and distribution.Send welcome materials to new clients.Plan and coordinate events for clients and leads, both educational and social. This includes communication with venues, booking entertainment and speakers, invitations, tracking responses, creating and updating Salesforce campaigns, confirming all responses, sending thank you to attendees.Keep track of client referrals. Client gifts. Refreshing content and aesthetics of company website by working shoulder to shoulder with web designer - as an example, the addition of an 'opt-in' feature to generate contact information for new leads on company mailing list; inclusion of branded whitepapers on timely topics; and the implementation of an interactive checklist. Programs Used:Adobe Spark Constant ContactLinkedIn Facebook InstagramTwitterMicrosoft Word, Excel, PowerPoint SalesforceYouTube Snappy KrakenSurvey MonkeyWebinar Jam/EverWebinar Zoom Show less Assist the Marketing Director with planning and executing events, client communication, social media posts and graphics, campaigns, webinars, client gifts, email blasts, new client materials, and mailings. Support the president, advisors, and client service department with meeting preparation and follow up. Additional support tasks such as processing incoming checks, recording on internal logs, and submitting to financial institutions; tracking incoming new policies and sending to the clients for delivery; preparing anniversary correspondence for each policy’s yearly renewal/reallocation and tracking responses. Also responsible for organizational functions including but not limited to scheduling, greeting clients, coordinating Zoom meetings, welcome materials for new clients, keeping track of new leads. Show less

      • Director of Marketing

        Aug 2021 - Nov 2021
      • Director of First Impressions

        Aug 2020 - Aug 2021
    • Odds On Compliance (now known as IC360)

      Nov 2021 - Apr 2024

      Key Accomplishments:Grew LinkedIn followers of our main company page by 208% between June, 2022 and February, 2024.Management of weekly client newsletter which consistently results in an open rate over 50%. Wrote the award entry that resulted in the company being selected as EGR's first-ever winner of the Compliance Technology Award. Selected to be part of Global Gaming Women's Manage Mentor pilot program through Harvard Business.Key Responsibilities:Marketing Strategy: Developing and implementing marketing strategies to increase revenue and market share.Advertising, Social Media & Promotion: Creating and managing advertising and promotional campaigns to raise brand awareness.Industry Events, Networking and Awards: Manage attendance at industry conferences and events, manage award submissions.Data Analysis: Analyzing data and metrics to evaluate performance and identify areas for improvement. Show less - As part of the Marketing and Business Development team, execute projects including but not limited to social media analytics and tracking, graphic design, lead generation and lead nurturing, CRM integration, content for social media posts, and email campaigns- Point of contact for clients to help assess their needs, troubleshoot issues, and provide explanation of our product(s)- Create new user accounts - Coordinate demos- Track and address user feedback - Identify clients' business needs - Working closely with the Research team and AI group to ensure a comprehensive understanding of our product and servicePrograms used: HubSpot (including Marketing Pro)Microsoft Office (Word, Excel, Teams, Outlook)ChatGPTMonday.comCanvaLinkedIn (including Sales Navigator)Seamless.AIInstagramTwitterSlackYouTubeDocuSign Show less - Compliance research for multiple regulatory bodies and verticals to ensure consistency across all of our platforms. - Preparation for launch of new client-facing reg-tech product (B2B SaaS), PlayBookAI. This included classification of text from regulatory documents, locating answers to frequently asked regulatory questions, identifying the proper compliance contacts for each regulatory body, scanning for document updates, researching which operators are live in each jurisdiction, and more. - Identify areas of improvement on company website.- Assist the Marketing Director with graphics and social media posts, marketing strategy. Show less

      • Senior Manager, Marketing and Sales

        Apr 2023 - Apr 2024
      • Senior Client Success Manager

        Jan 2022 - Apr 2023
      • Research Analyst

        Nov 2021 - Jan 2022
    • Global Gaming Women

      Jan 2022 - now
      Member / Lean-In Circle Moderator

      Global Gaming Women's ManageMentor: Selected to be part of the pilot program through Harvard Business (2024); Active member of Harvard ManageMentor Spark (2025). Lean-In Circles: Chosen to be a Circle moderator (2024-present).Participated in GGW’s Leadership Foundations course (2023).

    • IC360

      Apr 2024 - Sept 2024
      Senior Manager, Marketing & Sales

      Key Accomplishments:Grew LinkedIn followers by 208% in 18 months.Management of weekly newsletter which consistently resulted in an open rate over 50%. Wrote the award entry that resulted in the company being selected as EGR's first-ever winner of the Compliance Technology Award. Selected to be part of Global Gaming Women's Manage Mentor pilot program through Harvard Business.Key Responsibilities:Marketing Strategy: Developed and implemented marketing strategies to increase revenue and market share.Social Media & Promotion: Created and managed promotional campaigns to raise brand awareness.Industry Events, Networking and Awards: Managed attendance at industry conferences and events, managed award submissions.Data Analysis: Analyzed data and metrics to evaluate performance and identify areas for improvement. *September, 2024 - impacted by mass layoff Show less

  • Licenses & Certifications

    • Sales Enablement

      HubSpot Academy
      Jan 2022
      View certificate certificate
    • Writing with Impact

      LinkedIn
      Oct 2024
      View certificate certificate
    • "Stand Out as a Power Performer at Work" via LinkedIn Learning

      LinkedIn
      Jul 2024
    • Digital Marketing

      HubSpot Academy
      Jan 2025
      View certificate certificate
    • Notary Public

      State of New Jersey
      Jan 2021
    • Certified GURU Email Specialist - GOLD

      GURU Media Hub
      Mar 2025
      View certificate certificate
    • Developing Your Emotional Intelligence

      LinkedIn
      Oct 2024
      View certificate certificate