Marina Domingues

Experience

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  Inside Pack & Design

  Apr 2012 - Nov 2012

  Print Production and Operations

  - Prospected potential clients;- Had market analysis and data research to collaborate with the creative projects;- Production and follow up of creative materials; - Analyzed commercial fee proposal, with direct negotiations and mockup validations;- Created Agency's Quality Management System and trained team.

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  Philips

  Jan 2013 - Jun 2014

  Product Marketing - Kitchen Appliances

  Conducted analyzes for packaging changes, an adaptation of national kitchen appliancesproducts, carried out market studies and improved My Kitchen website. Management support of +40 SKUs. - Modificated the glocal Kitchen Appliances recipes website, My Kitchen, considering local recipes and Walita brand particularities;- Had tactical activities in ATL campaigns on top commerce dates in Brazil (Mother's Day and Christmas) and Fruit Mashup campaign, BTL briefings assembly, follow up and approvals;- Helped with articles and interviews contents for Kitchen Appliances;- Used market data analysis of GFK, Ipsos Marplan and Kantar Worldpanel for internal and external reports;- Supported the product development/research oriented to the Brazilian market;- Managed cotent of the official website My Kitchen with global team;- Supported packaging modification research of Philips Walita products. Show less

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  Whirlpool Latin America

  Aug 2014 - Feb 2015

  Content Marketing

  Created and organized descriptive content for the holding company’s four e-commerces, evaluatedusability improvements and processes optimization of internal content upload and management.- Planned and managed contents of Brastemp, Consul, KitchenAid and Compra Certa websites, focusing on the online shopping experience and information architecture;- Structured processes to optimize uploads and content changes of website pages;- Mapped sales analysis to collaborate with possible improvements in the content experience;- Collaborated with Customer Service and Operations to answer questions regarding the products available online. Show less

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  Itaú Unibanco

  Aug 2015 - Jan 2020

  Defined, conducted and acted on projects focused on immersion in behavior and trends to define business strategies in the largest bank in Latin America.- Understood people's behavior through different research approaches to build journeys and blueprints adhering to reality- Studied trends and analysis of the macroeconomic scenario- Drafted sketches, wireframes, mid and high fidelity prototypes to validate prototypes- Building scripts and conducting usability tests for concept validation- Dissemination of customer centrality culture through small lectures- Facilitated workshops and design sprints with multidisciplinary teams focused on problem solving and conceptualization of user journeys and digital products- Defined UX metrics to ensure evolution of initiatives focused on end-user actions- Had consultancy and internal mentoring to help company employees with microcopy, user flows, UX writing and good practices to create good UX content Show less Improved the user experience in the agile squad focused on improving the financial performance of the bank’s digital app and website.Worked in agile environment with product managers, mobile developers, marketing and front end engineers. Squad focused on increasing conversion and digitization of small businesses in the mobile app, desktop app and internet.- Tracked and analyzed KPIs such as number of visits, page churn, conversion rate, orders and shopping abandonment with web analytics tools;- Created and tested concepts through laboratory usability testing, focus group, heuristic analysis, A/B testing and product performance analysis focused on the evolution of Itaú digital channels (mobile, desktop, tablet);- Drafted sketches, wireframes, mid and high fidelity prototypes and accessibility specifications;- Built scripts and conducting usability tests for concept validation;- Planned and managed promotional calendar along with Marketing and Business;- Presented about UX metrics concept to the UX team. Show less

  • Service Designer - Financial Education

    May 2019 - Jan 2020

  • UX Strategist

    Jan 2017 - May 2019

  • User Experience Designer

    Aug 2015 - Jan 2017
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  Lojas Riachuelo S/A

  Jan 2020 - Nov 2020

  Structured and managed the first Design team of ​​the fashion retailing business unit, distributed in 18 different squads with products that include e-commerce, Riachuelo app, and store experiences.Main responsibilities:- Structured the design team within the portfolio;- Managed product designers, considering development and career guidance;- Assisted initiatives to evolve the user experience in all products and devices in which the team operates;- Improved processes with GPMs and technical managers to evolve a culture of customer-centricity within product construction. Show less

  • UX Lead

    Jun 2020 - Nov 2020

  • UX Specialist

    Jan 2020 - May 2020
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  Awari

  Nov 2020 - Apr 2022

  Student Mentor

  Mentor of UX Design students at Awari. Support during the course in questions related to the UX design market, methodologies and feedback on projects.

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  Via Varejo SA

  Nov 2020 - Jun 2021

  UX Lead

  Led the UX team of logistics, shopkeeper products and pick-up stores at the 3rd largest Brazilian retailer.Guided the team in validating hypotheses and optimizing user journeys to align with product goals. Team size doubled in six months, enhancing influence in product strategy.

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  GRUPO SBF

  Jun 2021 - Oct 2023

  Led the first Design CoE team (center of excellence), which focused on increasing the application of Design skills in products to ensure quality and scale. Disciplines: Design Ops, Content Design, Research, ResearchOps and Design System.- Reviewed processes and ceremonies, hired research tools, and created a skill evaluation model through Design Ops;- Oversaw the creation of a white-label design system, launching MVPs for mobile and desktop in five months;- Conceived a content design framework, connecting continuous discovery with the goals of the main brands;- Led tone and voice translation for Nike, Centauro, and two new brands. Show less

  • Design Manager - Design Ops, Research, Content Design and Design System

    Jul 2022 - Oct 2023

  • Design Manager - New Venture Development

    Jun 2021 - Jul 2022
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  Ironhack

  Oct 2022 - Apr 2023

  Lead Teacher (UX/UI Bootcamp)

  Lead teacher of the part-time bootcamp in UX/UI Design. IronHack is a global Technology School rated 4.8 out of 5 stars by its students on platforms such as Course Report and SwitchUp.

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  Santander

  Oct 2023 - Dec 2024

  Design Manager

  Led a 16-designer team working on increasing the reliability of Santander digital channels.