Krista Freytag

Experience

• 

  Target

  Mar 2009 - Dec 2011

  Softlines Team Member

  I primarily worked in the fitting room as the store operator to provide great guest service and uphold the company's brand standards. Other duties included cashiering, working on the sales floor to assist guests and stock merchandise, and ensuring price accuracy.

• 

  Freelance

  Jan 2011 - Sept 2014

  Freelance Editor

  I edited web and e-book content for Cynthia McCallister's comprehensive school development program, Learning Cultures, as well as web copy, advertisements, and other business communication materials for a local marketing organization, Dikada, Inc.

• 

  YES! Magazine

  May 2011 - Jul 2011

  Editorial Intern

  I researched content, interviewed cultural leaders, and wrote short print pieces for the magazine's Fall 2011 issue. I also managed the editorial team's email submissions and attended all editorial meetings.

• 

  Hurrdat

  Sept 2011 - Jun 2017

  I developed and implemented strategic plans to increase efficiency, effectiveness, and overall client and employee satisfaction at Hurrdat. In addition, I fostered client relationships and managed all social media activity for our largest client. I oversaw all operations in the office, facilitated reviews and set goals with team members, interviewed and hired new employees, and ensured all projects were profitable and met clients' needs. I led the team in controlling the development and execution of services for our clients, focusing on those in the B2B and financial markets. I also coordinated Hurrdat’s community involvement and outreach events. I wrote, edited, monitored, and analyzed all social media content for about 10 clients in industries including software, finance, banking, and B2B. I communicated social strategy progress to clients on a weekly and monthly basis.

  • Agency Director

    Mar 2015 - Jun 2017

  • Managing Director

    Mar 2013 - Mar 2015

  • Account Manager

    Sept 2011 - Feb 2013
• 

  University of Nebraska-Lincoln

  Jan 2017 - May 2017

  Adjunct Professor

  I taught Editing I to undergraduate journalism, broadcasting, and advertising/PR students. The textbook, "Everybody's an Editor: Navigating Journalism's Changing Landscape," blends traditional editing principles with digital and multi-platform techniques.

• 

  Spreetail

  Jun 2017 - Aug 2019

  Talent Brand Strategist

  I led the company's efforts to explode the Spreetail talent brand for recruitment and awareness. This included developing and maintaining creative marketing initiatives, establishing and communicating a clear and consistent brand voice, and managing the recruitment marketing strategy. I led the content strategy for all things We Are Spreetail, including social media, employee advocacy, the careers site, and internal communications materials.

• 

  Intel Corporation

  Sept 2019 - now

  As part of the Digital Marketing & Employer Brand team, I manage Intel's best-in-class employee social advocacy program to enable, support, and empower employees at all levels to use social media to build connections with the audiences and customers that matter most. As a member of the Recruitment Marketing team, I translate Intel's business imperatives into candidate attraction strategies using consumer marketing methods. I am accountable for marketing plan development, hosting focus groups with business teams to develop personas, candidate journey mapping activities, content development, and strategies to drive lead nurturing.

  • Social Advocacy Program Manager

    Oct 2021 - now

  • Recruitment Marketing Channel Lead

    Sept 2019 - Nov 2021