Gillian Giannioti

Experience

• 

  Barclays

  Jan 2002 - Jan 2008

  Responsible for all mailings and direct communication to 10 million UK customers and a team of 25 people. Marketing campaigns delivered a 3:1 ROI with a budget of £10M. Initiated and introduced New Customer Contact Strategy which increased ROI on DM by 45% YoY. Streamlined operational processes, delivering over £7M of cost savings over 3 years. Project managed Barclays Insurance launch in 2005 which exceeded targets. Advocated and established a Direct Marketing team to create a centreof excellence. Introduced a new targeting and segmentation capability for 100 millionstatements. Coached and developed a team with impressive results - 8 promotionsover 5 years. Introduced ‘Lean' processes to enhance internal and external customerexperiences. Negotiated agency review, resulting in £600k cost benefits and £2M savings. Näytä vähemmän

  • Head of Direct Marketing

    Jan 2003 - Jan 2008

  • Senior Campaign Manager

    Jan 2002 - Jan 2003
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  Self Employed

  Jan 2008 - Jan 2013

  Marketing Consultant

  Moved to Greece to spend time with family and fulfil an ambition to PM the building of my own home. Set up own business working with a variety of local businesses, focusing on change management in order to enable enterprises to survive the economic crisis of the time. Successes included cost saving initiatives, improved budget management, brand diversification and marketing campaigns. I learned so much respect for self-employed businesses!

• 

  Bauer

  Mar 2013 - Jan 2016

  Senior Marketing Manager

  Marketing manager across 11 brands, responsible for increasing profitability across portfolio of magazines, events and digital sites. Key successes included increasing Return On Investment (ROI) by 75% and introducing a series of cost saving/efficiency initiatives which included a high profile relaunch of the businesses original publication from a newspaper to a magazine format. Project managed Nov 2015‘Your Horse live' event - the most successful in its 13 years. Responsible for new revenue generation across portfolio, a highlight was securing £150k of revenue for sports magazines from book andcalendar publishing initiatives. Näytä vähemmän

• 

  BGL SERVICES LTD

  Jan 2016 - Jan 2023

  Senior Programme Manager

  Senior Programme Manager supporting Marketing and particularly one of the biggest PPC operations in the UK. Highlights include introduction of a Tag Management system, Google Analytics, responsible for leveraging the Google relationship, set up of a new Content team and an extensive range of SEO and PPC data initiatives that have driven business performance, exceeding targets.

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  Croud

  Jan 2023 - now

  Project Director

  Responsible for client relationships and oversight/delivery of complex large scale projects for high profile clients. Enjoying problem solving, planning, relationship building, driving improvement and delivering great work!