Talk to sales Try for Free
Gabriella Casale

Gabriella Casale

Marketing Consultant

Followers of Gabriella Casale294 followers
location of Gabriella CasaleParma, Emilia-Romagna, Italy

Connect with Gabriella Casale to Send Message

Connect

Connect with Gabriella Casale to Send Message

Connect

  • Timeline

  • About me

    Global Category Manager Licensing & CMO Services

  • Education

    • Liceo Classico Quinto Ennio

      2011 - 2016
      Diploma di Maturità Classica

    • Università degli Studi di Bari

      2020 - 2022
      Laurea Magistrale - LM, Marketing Marketing (foreign language - english)

      Esami: - International Business;- Competitive analysis;- Managerial Accounting;- Consumer Behavior;- Statistics for Market Research;- Brand Management; - Digital Marketing;- Luxury Marketing

    • Università degli studi di Parma

      2016 - 2020
      Bachelor of Business Administration - BBA, Business, Management, Marketing Economia e Management (indirizzo Marketing)

      Laurea triennale in Economia:Curriculm CLAM Economia e Marketing:- Marketing Distributivo;- Marketing Strategico;- Marketing Internazionale;- Analisi dei dati per il marketing;- Marketing Operativo

  • Experience

    • MC Byocare

      May 2019 - Oct 2021
      Marketing Consultant

      Consultant in Marketing (occasional): -Social Media Advisor (Instagram, Facebook);-Graphic Advisor (packaging design);-Product design advisor

    • Borgo Egnazia

      Mar 2022 - Jul 2022
      Assistant Digital Manager

      -Supporting the Digital Manager;-Studied the Metaverse;-Analyzed functions of the Metaverse;-Studied how this new way of interaction may be helpful for luxury hospitality facilities to be innovative and give the possibility to live an unique experience before, during and after the staying.

    • Sanofi

      Nov 2022 - May 2023
      Assistant Brand Manager

      Brands: Mag, Maalox and Dulco:- Weekly and monthly sell out data analysis, competitor and market insights, presentation of results- Support in multichannel communication campaigns, digital content development in collaboration with Marketing Team and creative agencies; - Collaboration in packaging development and new launches;-Following the development of the marketing campaign: new brand image, TVC, e-commerce, DOOH, OOH and more;-use of IQVIA Database.

    • PINKO

      May 2023 - Oct 2023
      Retail Communication and Training

      -Internal Communication;-Yoobic referent;-Creation, development and translation, interfacing with other business functions for Training Material for SM and SA;-Daily and weekly reports with information related to the product, events, new openings, etc.-Monthly report presenting all the company projects on the Visual side, CRM and more, involving the StoresWorldwide

    • Chiesi Italia

      Feb 2024 - Sept 2024
      Sales Management BUCH

      -Sell out analysis;-Competitive analysis;-Support to Sales Team e Trade Marketing team

    • Chiesi Group

      Nov 2024 - now
      Global Category Manager Licensing & CMO Services

  • Licenses & Certifications

    • Lingua inglese - Certificazione linguistica liv. B2

      Cambridge Assessment English

    • Ad Promomats training

      Sanofi
      Feb 2023

    • Scrivere un piano di marketing

      LinkedIn
      Apr 2024
      View certificate certificate