Andrew Da Silva

Experience

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  Raw Magic Chocolate

  Sept 2011 - Sept 2018

  Owner and Founder

  Raw Magic Chocolate produced and sold raw honey-sweetened chocolate• Directed a team to produce, package, distribute, and sell a market leading product across North America to major grocers including Whole Foods Market as well as to direct consumers.• Headed the management of finances, overall company resources, and business operations resulting in company expansion, increase in profitability, and positive conscious organizational culture.• Accomplished a successful go-to-market strategy that involved establishing relationships with distribution channels as well as developing branding, company assets, collateral, and social media presence.• Designed and developed a high-quality product and collected valuable business assets that were successfully sold.• Organized and executed all the designs and products for the rebranding of the company which led to increasing sales by 100%. Show less

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  Dragon Design

  Jan 2012 - Jan 2022

  Freelance Graphic Designer

  Freelance Graphic Design Services:• Conducted in-depth marketing analysis and competitive reviews, providing strategic insights that informed the development of compelling brand identities and visual strategies.• Employed a consultative approach to align design concepts with client objectives and user needs, ensuring adherence to design best practices and enhancing the user experience across digital and physical mediums.• Leveraged advanced skills in illustration, photo editing, and layout software to create and iterate on design solutions, facilitating a collaborative and user-centered design process.• Conceptualized and executed visual design elements, including color schemes, imagery, typography, and overall layout, for a diverse range of communication materials.• Pioneered creative solutions for websites, logos, books, business cards, packaging, and other collateral, demonstrating a versatile design skill set and an ability to translate complex ideas into visually engaging and user-friendly designs. Show less

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  Focused Life-Force Energy

  Dec 2018 - Nov 2021

  Administrative Assistant

  • Enhanced client, staff, and management experiences; fostering positive and a supportive environments for every one who came in contact with the company, internal or external.• Spearheaded the organization of staff meetings, events, and team-building activities, nurturing a creative and collaborative culture.• Oversaw office operations, including supply management and space maintenance, ensuring an organized and efficient work environment conducive to successful workflows.• Collaborated with the IT department to resolve technical issues, demonstrating problem-solving skills, technical aptitude, understanding user needs and technological constraints.• Provided project support to teams, reinforcing the importance of cross-disciplinary collaboration and feedback.• Managed front-desk communications, including the sorting and distribution of correspondence, highlighting strong organizational and communication skills.• Developed and documented office processes and policies, showcasing an ability to create clear, user-friendly guidelines.• Coordinated calendars, appointments, and team schedules, emphasizing proficiency in project management and the facilitation of smooth team operations.• Upheld workplace security and health standards during the pandemic, reflecting a commitment to creating safe and accessible environments.• Handled inquiries via phone calls and emails, illustrating efficient communication skills and supportive user empathy. Show less

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  Latitude

  Nov 2021 - Jan 2022

  User Experience Designer

  • Collaborated with the creative director and visual designers to create and incorporate visual and brand identity into finished products.• Spearheaded project designs which involved innovating project-specific type face, asset design, curating auditory experience, and executive creative decision making to exceed expectations of a minimum viable product within launch deadline.• Designed the visual assets, high-fidelity wireframes, prototypes and aesthetics to be implemented within web and mobile applications, from logos, layout menus and drop-down options to colors and fonts for user-centric interface.• Liaised with Software and Development team to ensure design and user experience considerations translate into usable, accessible, and enjoyable final product. Show less

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  MagickML

  Jan 2022 - now

  Chief Design Officer

  Responsible for ensuring that everything Magick produces meets not only solid design principles, but is informed by clear UX research and analysis. Maintains communication with every place where there is contact with users, whether internal consumers of our own tools or external players engaging with our games and experiences.Responsible for ensuring that Magick has a solid design culture and that all development processes and efforts are integrated into design pipelines. Ensures that what is built serves an end-user need and that the need is both valuable and impactful.Works regularly with the CEO in the formation of high-level vision, and the distillation of that vision into the visual materials of the company. Show less