
Bobby Su
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About me
Digital Marketer - Fitness & Wellness Space (Solutions provider)
Education

Centennial College
2009 - 2013Business Administration and Management, General
Toronto School of Management
2022 - 2023Bachelor's degree Digital Marketing
George Brown College
2013 - 2014LIBERAL ARTS AND SCIENCES, GENERAL STUDIES AND HUMANITIES
Experience

Canadian reserves
Oct 2002 - Jul 2004PrivateFor 6 months, I attended basic training as a private untrained during weekends. During this time, I also went away for 2 months, living in different military bases across Canada. As a result of my efforts and dedication, I was nominated as the top candidate after Military Training by teaching another recruit how to adapt to the rigorous routine and strict guidelines.Furthermore, I was able to lead and organize a platoon of 30 people while maintaining the standards of superior officers. Through perseverance and professionalism, I was able to remain calm and composed in an otherwise high-stress environment. Show less

Frogs gym
Jul 2010 - Jul 2014Front Desk RepresentativeEntrepreneurship: Held total leadership over the growth and services of this respected fitness establishment. Entered into full management responsibilities after only one week of training, and exercised a self-starting and independent mindset to develop a strategy around engagement of customers and promotion of services.Customer Service & Retention: Collaborated with a versatile team to deliver highly professional service to an esteemed clientele, and contributed directly to the resolution of any escalated issues. Maintained the facility’s competitive edge through world-class service in a competitive business market.Facility Maintenance: Presided over the safety and sanitation of a working environment with high potential for hazards. Enforced an unwavering commitment to cleanliness across the team, and initiated maintenance or repair projects as required to prevent compromise to safety.Lead Generation & Business Development: Consistently drove year-over-year growth for the facility through a diligent approach to account management, and a high rate of sales closing for any inbound leads. Generated revenue through a stream of referrals, as a result of the popularity of the facility.Accounting & Budgets: Managed accounts payable and receivable for the facility, exercising strong attention to detail and a mathematical mindset for handling financial data. Issued letters to clients whose payments are overdue.Security & Atmosphere: Established a safe and comfortable environment for the facility’s patrons, in order to uphold the integrity of the Frogs Gym brand, and create prestige around the brand compared to other gyms.Cross-Promotional Initiatives: Spearheaded promotions of third-party products being sold in the gym as part of the fitness experience, and maintained relationships with various vendors and suppliers in order to schedule and secure inventory. Held a positive track record for high sales figures of products including Powerade and other items. Show less

Rogers Communications
Oct 2011 - Aug 2018As a manager and mentor, I have been responsible for leading and mentoring teams across 2 different locations, tracking sales performance, and ensuring achievement of business objectives. With great knowledge of technical products and services, I was able to solve issues quickly, drive customer satisfaction and establish high professional standards. Additionally, I managed procurement of materials and supplies, tracked expenditures as well as drove brand integrity with excellent customer service.Notably, I was able to turn around an underperforming store by introducing a new structure and positive culture which resulted in the #1 sales team across the region. Furthermore, my efforts led to the store becoming a top-performer by selling 115% in products. As a testament to my work-ethic, dedication, and commitment I was chosen as Android/Apple ambassador while creating an onboarding process for new staff. Show less
Assistant Manager
Aug 2016 - Aug 2018Full time
Oct 2011 - Aug 2016

GoodLife Fitness
Oct 2018 - May 2021Front Desk ManagerAs a manager, I have been responsible for hiring, coaching and fostering professional development of my team. My focus has been on delivering excellent customer service, building strong relationships and providing career guidance to my associates. Additionally, I have overseen logistical activities between different departments, ensuring compliance with standards and safety regulations as well as investigating customer complaints. I have monitored the performance of new hires during their onboarding process and supervised trainees in various roles.I am proud to have contributed to my club ranking #1 in sales team/club 2019 Q1, raising over $2K for SPIN4Kids charity through partnership with vendors, training entry-level staff to personal trainer, fitness adviser and assistant manager positions, maintaining 4-star ratings on Google reviews and developing a team of 20 staff from the ground up. As the liaison between 4 departments of the club, I was able to help achieve objectives set out by the club such as sales targets and customer satisfaction/retention targets. Show less

Express Employment Professionals International Headquarters
May 2021 - May 2022Recruiting ConsultantAs a recruiter, I have been responsible for 360 client relations and finding the right people for the right job. I have produced accurate documentation, reports and workflows that have increased team synergy and improved tracking and results. Additionally, I have partnered with hiring managers to identify current and future staffing needs while managing full life-cycle recruitment using internal recruiter software.My research strategies on LinkedIn Recruiter, Zoom Info, Careerbuilder, Indeed, Glassdoor, Facebook, Instagram and other search engines and platforms are exemplary, having yielded successful results. Furthermore, I have conducted technical, quantifiable and behavioral interviews as well as assessment of candidates. I develop approaches for organizations that provide access to clusters of clients and talent network while proactively building solid relationships with clients and candidates through negotiation of contracts with mutual benefits. Show less

Konnectu.ca
Jun 2022 - Aug 2022Accounts Manager* Achieved 4 unbilled contracts totaling $31,000 within a 2-month period.Cultivated relationships across Canada, specifically within the health care sector, spanning both Eastern and Western regions.* Established a database of over 150+ business contacts across Canada and the US through proactive cold calling, email outreach, and comprehensive business development efforts.*Specialized expertise focused on fitness, healthcare, and administration sectors

Market America, Inc.
Nov 2022 - nowUnfranchise ownerAs an Unfranchise Owner, I've had the privilege of immersing myself in a multifaceted role that bridges the gap between entrepreneurship and e-commerce excellence. Its a dynamic solutions provider that thrives on offering tailor-made solutions in the health, fitness, digital marketing, weight loss, energy, and sleep sectors and many more!Key Responsibilities and Achievements:Diverse Product Portfolio: From health-related supplements to weight loss solutions and digital marketing services, I've played a pivotal role in understanding, promoting, and delivering a comprehensive range of products that cater to our clients' needs.Holistic Approach to Weight Loss: I've taken on the challenge of guiding individuals on their weight loss journeys. Beyond just focusing on numbers, my approach emphasizes comprehensive well-being and lifestyle changes that lead to lasting results.Crafting effective digital marketing strategies has been a cornerstone of my role. My responsibilities encompass content creation, SEO/SEM techniques, and engagement tactics aimed at capturing attention and driving conversions.Sales Presentations: I've honed my skills in creating compelling sales presentations that highlight the unique value of our products. Through extensive product knowledge and an understanding of customer needs, I've successfully fostered strong client relationships.Client-Centric Solutions: Our commitment to offering tailor-made solutions extends to every aspect of my role. Whether it's providing personalized fitness guidance or helping businesses excel in digital marketing, I've consistently prioritized client satisfaction.My journey as an Unfranchise Owner has allowed me to cultivate a unique blend of entrepreneurial spirit, business acumen, and a passion for delivering exceptional value. Show less
Licenses & Certifications
- View certificate

How to Network When You Don't Like Networking
LinkedInMay 2021 - View certificate

Talent Sourcing
LinkedInMay 2021 - View certificate

Leadership Fundamentals
LinkedInMay 2021 - View certificate

Writing with Impact
LinkedInMay 2021 - View certificate

Activate your Professional Network and Increase Your Visibility
LinkedInMay 2021 - View certificate

Employer Branding to Attract Talent
LinkedInMay 2021 - View certificate

Informational Interviewing
LinkedInMay 2021 - View certificate

Recruiting Foundations
LinkedInMay 2021 - View certificate

Building Self-Confidence
LinkedInMay 2021 - View certificate

Speaking Confidently and Effectively
LinkedInMay 2021
Volunteer Experience
Digital Marketing/Fundraiser Lead
Issued by Sun Flower Developmental Services on Aug 2023
Associated with Bobby SuIntake Coordinator
Issued by Canadian Centre for Men and Families on May 2021
Associated with Bobby SuVolunteer
Issued by TNO - The Neighbourhood Organization on Jun 2022
Associated with Bobby SuCommunity Engagement Officer
Issued by wellneste.com on Sept 2022
Associated with Bobby Su
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