Emelia Ainooson, ACIM

Experience

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  Emerge Ghana Limited

  Apr 2016 - May 2017

  Brands, Advertising and Events Manager

  In this role, I designed and rolled out fully integrated, nationwide, multi-channel (print, radio, TV and web-based) marketing campaigns for national and international brands like Prudential Insurance, Promasidor and Nespresso. I also doubled as the primary copywriter on advertising campaigns for large accounts and new product launches such as the Webster University Official Launch Advert and the Yumvita Advert. I was also directly responsible for managing all events.

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  Ingenious Africa

  Jan 2017 - Jan 2017

  Marketing and Events Consultant

  As the Events and Marketing consultant, I was responsible for coordinating press and media coverage for the company and managing all events. In this role, I organized the official launch of 'Solutions' in partnership with Premium Bank.

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  Loyalty Insurance

  Mar 2017 - May 2017

  Marketing and Events Consultant

  For Loyalty insurance, I consulted on their Marketing strategy as they prepared to launch in Ghana. I was directly responsible for media buying, creative design and visibility. My work for Loyalty included securing their billboards nationwide, producing content and graphics for their marketing and sales materials and supporting the launch of the company

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  Ghana CEO's Summit and Awards

  May 2017 - Jul 2017

  Communications and Event Consultant

  As the event consultant for the Ghana CEO's summit, I was responsible for coordinating the two day summit which gathers 300 of Ghana's top CEO's. This included the exhibition, panel discussion, press appearances etc. I was also in charge of media buying and all corporate communications. As a part of my role, I also produced the 60 page summit brochure and communique on the discussions between government and the CEO's

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  DeLaphone GH

  May 2017 - Aug 2018

  Head, Sales and Markerting

  As Head of Sales and Marketing, I was directly responsible for driving company growth through effective corporate communications and the implementation of marketing strategies. I also led the Business Development Team to identify new market opportunities and deliver new solutions to meet changing customer demands.

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  BlendYourLearning

  Aug 2018 - Feb 2021

  Knowledge Expert and Facilitator

  I facilitate online learning and in-person training sessions in Marketing Communications using a blended learning approach. My role includes support in the design of the learning path, creating assignments, monitoring the progress of students, giving in person training sessions and doing my best to provide a healthy learning environment for each student.

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  Ignitia AB

  Sept 2018 - Apr 2019

  Communications Consultant

  My role with Ignitia was to support with internal and external communications, ensuring maximum visibility for the organisations, its initiatives and successes, while harnessing the power of excellent internal communications to drive the company's success through a unified, cohesive and well-informed team. In achieving this, I initiated, managed and scaled a brand advocate program, building relationships with key influencers in the agricultural industry to create network marketing opportunities. As a large number of the team worked remotely in different countries across the world, I also supported interdepartmental communications through the introduction of the internal company newsletter. Designed and created marketing and sales materials in both English and French as well as creating PR opportunities for the launch of its B2B product, generated over 60 international press mentions and articles.I also redesigned the company website to reflect its new product portfolio and brand guidelines Show less

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  Brandason

  Apr 2019 - Dec 2022

  Chief Creative and Events Whisperer

  As Chief Creative, I spearhead the strategic and tactical execution of marketing and communication campaigns for clients such as MEST Africa, Meridian Group, Serene Insurance and Dispose Green. I also create and lead the execution of experiential events such as the Ghana Architecture and Design Festival, the Ghana CEO's Summit and the launch of Macho Republic.

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  Oxfam

  Feb 2020 - May 2021

  Communications and Visibility Consultant

  As the Communications and Visibility Consultant on the multi-country European Union-funded consortium project, Enough!, I develop and implement innovative and gender transformative communication and visibility approaches for the three implementing countries of the project (Ghana, Liberia and Mali).I also provide advice, guidance and support in ensuring compliance with EU regulations and guidelines on Communications for external actions.

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  Impact Investing Ghana

  Dec 2021 - Dec 2022

  Communication and Event Consultant

  Lead in the development and execution of the communication strategy for the project and Impact Investing Ghana includes the development of content assets such as press releases, newsletters, media campaigns and reports for activities and programs. In charge of strategy, planning and coordination of all events (virtual and in-person) and programs including the Ghana Enterprise Support Organisation’s Forum and two Public Dialogues. Management of the creative team of six including designers, videographers and animators, ensuring quality and on-brand delivery at all times. Show less

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  Ashesi University

  Jan 2022 - now

  Adjunct Faculty
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  FHI 360

  Jun 2022 - now

  Media Development and Private Sector Engagement Specialist

  - Work with regional and local NGO partners, Ghana Health Service, non-governmentalorganizations, community organizations, USAID, and others to achieve the successfulimplementation of the project. - Provides technical assistance in the development and implementation of Social andBehavioral Change Communication (SBCC) strategies, mass/social media relationscampaigns, and private-sector engagement efforts to promote positive behavioral changein a wide variety of health areas.- Draft and edit reports, press releases, and communication products (flyers, posters, leaflets,booklets, health worker job aids, social media posts, newsletters, etc.)- Negotiates broadcast airtime and buying and placing communications on these platformsand, working with monitoring and evaluation project staff, will monitor for reach, recallrate and other relevant impact parameters. Show less

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  DFS Lab

  Feb 2023 - now

  Communications Consultant