Frans Smolders

Experience

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  BAS Volvo trucks

  Jun 2006 - Jun 2007

  Marketing employee
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  Public Sector

  Jun 2007 - Jul 2008

  Business Controller
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  SAP

  Aug 2008 - Jun 2014

  · Part of the product management organization and responsible for the global go-to-market and strategy and execution of SAP Payroll and SAP HCM on HANA solutions. This was during the time of the SAP SuccessFactors acquisition. · Post-acquisition obtained responsibility for the go-to-market for Workforce Analytics and Planning and supported the development and communication of the new product strategy and new cloud messaging, companywide as well as to industry analysts, partners, and customers Show less

  • Solution Manager

    Jul 2011 - Jun 2014

  • Business Processes Consultant HCM

    Aug 2008 - Jun 2011
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  SAP SuccessFactors

  Feb 2015 - now

  • Responsible for defining overall direction of Employee Central Time Off and SAP SuccessFactors Time Tracking, based on customer & market research • Evangelizing the product vision and roadmap internally and externally through webinars, in-person presentations and sessions at conferences • Running regular customer advisory panels to obtain an understanding and strong empathy for our customers and working close with product managers to bridge the gap between business requirements and feature design • Conducting field support to help Marketing to shape the positioning, and Sales through communicating product vision to prospects Show less · Responsible for global go-to-market strategies and launch plans for SAP SuccessFactors Core HR solutions, including Payroll, Time Management, Benefits, HR Helpdesk, and partner solutions · I lead a team of domain experts, and jointly we define how Core HR solutions will be brought to market and sold · We create positioning and messaging, including customer-facing materials and sales enablement assets, that help to attract and convert targets· Our team acts as ‘front-line’/ primary point-of-contact for analyst relations support, including tier 1 analyst research responses· Active speaker at conferences, events, customer visits, field training events, and webinars Show less · Responsible for the go-to-market of Time Management and HR Helpdesk solutions · Distilled key functionality and benefits into product marketing messages and created compelling and differentiated content, including whitepapers, presentations, web content, brochures, competitive analysis, sales kits, customer testimonials, and videos· Sales enablement and training, competitive analysis, and support for integrated demand generation campaigns· Active speaker at events and acted as primary support for customers and prospects to explain strategy and direction for our solutions Show less

  • Head of Product Management for SuccessFactors Time Management

    Dec 2024 - now

  • Product Strategy Manager – SAP SuccessFactors Time Management (EC Time Off & Time Tracking)

    May 2019 - Dec 2024

  • Senior Director HCM Solution Marketing

    Nov 2017 - Apr 2019

  • Director HCM Solution Management

    Oct 2016 - Nov 2017

  • Employee Central Product Sales Manager EMEA North (BeNeLux and Nordics)

    Feb 2015 - Oct 2016