
Carina Butenko
CSR

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About me
Client Partner, Global Client Lead at VML MAP
Education

Vejlefjord Gymnasium
2001 - 2004Matematisk studentereksamen
Andrews Academy, Michigan USA
1999 - 2001Activities and Societies: Chorale

Copenhagen Business School
2010 - 2012Double Degree, Master of Science (MSc) Creative Business ProcessFocus: Marketing, Financial accounting along with culture, strategy and management - Explored the balance between nurturing creativity and innovation in organizations with the requirement of running a successful business.

Università Commerciale 'Luigi Bocconi'
2011 - 2013Double Masters Degree ACME-LS, Economic Management of Arts, Culture, Media & EntertainmentFocus: Cultural dimension of consumption within business and sociology- Explored the economic and managerial issues in relation to technological advancements.

Copenhagen Business School
2005 - 2008Bachelor of Science (BSc) Business Administration and Service ManagementFocus: Managerial economics, financial accounting, macroeconomics, strategy and statistics - Combined business and economic disciplines and methods in a service industry context
Experience

FirstClients
Jan 2009 - Jan 2010CSRFull time position within business administration and services.

Custom House
Jan 2010 - Jan 2011Front Desk ManagerEvent management, customer relations, new hires and online marketing.

Quartz+Co
Jan 2012 - Jan 2013Marketing ConsultantWorked for Quartz creative a unit within Quartz+Co aimed at bridging corporate strategy and communication strategy. Client projects mainly encompassed communication strategy and how to facilitate implementation both internally and externally for clients.

Wunderman Thompson MAP
Jan 2014 - Dec 2023Managing large, diverse projects spanning from innovative and creative to complex IT development enterprises. Special focus on customer loyalty solutions with intelligent 1:1 communication and data-driven customer activation flows accomplished with marketing automation platforms.
Client Partner
Jan 2023 - Dec 2023Client Service Director
Jan 2018 - Jan 2023Programme Manager
Jan 2015 - Jan 2018Project Manager
Jan 2014 - Jan 2015

VML MAP
Jan 2024 - nowClient Partner, Global Client Lead at VML MAPVML MAP is the global Center of Excellence for helping brands transform their direct, personalised and integrated customer experience through personalisation, CRM, marketing automation and loyalty programs. VML MAP serves leading brands worldwide through a specialised team of +1.000 individuals with deep expertise across consulting, operating models, data, AI, creative, content, technology, platforms, and scaleable operations.In October 2023, the merger of legendary VMLY&R and Wunderman Thompson was announced; the expanded company became operational in January 2024 under the unified name VML, working across Customer Experience, Brand Experience and Commerce. VML is a global network of about 30,000 individuals across over 65 markets. VML proudly serves some of the world's most recognised and respected brands. VML is part of WPP. Show less
Licenses & Certifications

Scrum Master
Feb 2015
Volunteer Experience
Community Volunteer
Issued by Røde Kors Hovedstaden
Associated with Carina Butenko
Languages
- enEnglish
- daDanish
- geGerman
- frFrench
- itItalian
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