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Matthew Dodd

Matthew Dodd

Various Marketing & Insight roles

Followers of Matthew Dodd2000 followers
location of Matthew DoddGoring, England, United Kingdom

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  • Timeline

  • About me

    Managing Partner | Analytics | Global Clients

  • Education

    • University of Cambridge

      1991 - 1992
      MPhil Management Studies

    • The Manchester Metropolitan University

      1987 - 1991
      BA (honours) Business Studies 1st class

    • University of Derby

      1996 - 1997
      Postgraduate Certificate Professional Development in Education and Training

  • Experience

    • Northcliffe Media

      Sept 1992 - Jan 1998
      Various Marketing & Insight roles

    • Evening Standard

      Jan 1998 - Apr 1999
      Strategic Planner

    • News International

      May 1999 - Jul 2004
      Head of Planning & Insight

    • Reach plc

      Dec 2004 - Dec 2005
      Head of Insight & Development

    • Telegraph Media Group

      Dec 2005 - Jan 2008
      Director of Consumer Insight & Strategy

    • Blyk

      Feb 2008 - Apr 2008
      Strategic Consultant

    • Nielsen

      Apr 2008 - Mar 2015
      SVP, Head of Marketing Effectiveness Analytics, Europe

      In this role I lead and managed Nielsen’s European Marketing Analytics practice. This embraced custom analytics (Online, Mobile and TV), advertising effectiveness research, data integration/fusion and marketing ROI modelling/forecasting. I was responsible for the commercialisation and delivery of integrated marketing effectiveness solutions to the world’s leading media and advertiser clients and agencies.

    • L2 Inc.

      Mar 2015 - Dec 2016
      Director

    • On Device Research

      Sept 2015 - Oct 2016
      Global Managing Director

    • Kantar

      Nov 2016 - now

      • Guide EMEA Market CEOs on plans to expand analytics capabilities and deliver on our annual revenue growth plan.• Support EMEA market-level analytics partners on critical pitches and new analytics opportunities.• Working with the EMEA based Global Client leadership network to execute on agreed growth plans.• Be accountable for all aspects of the analytics client development in EMEA from prospecting to qualification to closing, to generate new analytics revenues and personally contribute with incremental sales.• Lead a team of EMEA based Global Analytics Leads. Show less

      • Managing Partner, Head of Analytics, Global Clients

        Sept 2023 - now

      • Senior Director, EMEA Market Development, Kantar Analytics

        Feb 2021 - Sept 2023

      • Managing Director Analytics, Media & Digital, UK & Ireland

        Jan 2019 - Feb 2021

      • Head of Analytics Practice, Kantar, UK & Ireland

        Nov 2016 - Feb 2021

  • Licenses & Certifications

  • Volunteer Experience

    • Coach/Manager

      Issued by Goring Robinsfc on Jun 2008
      Goring RobinsfcAssociated with Matthew Dodd