Debbie Matthews

Experience

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  MSL Advertising

  May 1987 - Feb 1992

  Senior Account Manager

  Account Executive role rising to Senior Account Manager.Key clients for recruitment advertising included British Gas, Brighton Borough Council, Jaegar, Max Factor and Revlon.Won Daily Express and Independent award for best Radio Advertisement for British Gas.

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  Branch Lines

  Jan 1994 - Feb 1996

  Account Manager to Senior Account Manager

  Orange - Project Leader for the launch of the Orange Network to both the trade and consumers via Europe's largest ever roadshow. Organised venue selection, staff recruitment and training and staff incentive programme.Triton - Creative direction and implementation of staff and trade incentive for Triton's key suppliers, culminating with one large scale two day event with sixty four suppliers at the Portuguese Grand Prix.

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  TMD

  Jan 1996 - Jan 2000

  Account Director

  Joined as a Senior Account Manager to assist with the launch on MBNA credit cards into the UK.Responsible for experiential activity at key shopping centres, airports, county shows, motorway service stations and national events.

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  The Big Kick

  Feb 2000 - May 2010

  Account Director

  Responsible for the development of the Frito Lay account across Europe and the Middle East.Managed Frito Lay's largest ever children's on pack promotion with Pokemon and the delivery of back to back activity for an eighteen month period. Key liaison between all Frito Lay individual business centres and the regional marketing team in Geneva and Barcelona for all children's promotions.Web site development in the UK for Burton's Foods for Wagon Wheels and Cadbury biscuits.

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  VCG the Promorisk People

  Aug 2010 - Aug 2013

  Operations Manager

  Responsible for the efficient and seamless delivery of all promotional activity once the client contract has been agreed.In house support from a team of two full-time and one part-time member of staff.Upon contract agreement, it is my role to assess the complexity of a project and what is the most appropriate handling house to work with to deliver the project smoothly and to achieve standards above client expectations. Where possible, some projects will remain in house under my supervision.This involves close supplier and client liaison, an understanding on B2C and B2B promotions both on and off pack and the ability to have a lot of patience when dealing with customer queries. The role covers all industries but the majority of our blue chip clients are in fmcg. Show less

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  Rennie Grove Hospice Care

  Sept 2013 - now

  Direct Marketing Manager

  Strategic development of the Direct Marketing Appeals programme and management of the Fundraising Administration TeamManagement of all aspects of donor acquisition, care and development, In Memoriam and Gift Aid administrationDevelopment of the donor journey programme and use of donor profilingAdditional responsibility for revenue generation through cold and warm multi-channel appeals for ad hoc projects