Roula Ghafary

Experience

• 

  Siemens

  Jan 1998 - Mar 2007

  Directed RFP responses and contract negotiations for mobile operators, managing bid strategies and ensuring precise submissions. Led the development and negotiation of Service Level Agreements and Maintenance Contracts. Oversaw post-contract logistical tasks, including equipment ordering, delivery follow-ups, and invoice management to meet contractual obligations Specialized in SDH equipment installation, commissioning, and maintenance for Lebanese PSTN and GSM networks. Led major projects in Cairo, maintaining high installation and operational standards. Managed EMOS, a UNIX-based element management system for SDH equipment

  • Project Manager Sales / Bid Manager

    Jan 2003 - Mar 2007

  • Senior Commissioner Engineer / Technical Support

    Jan 1998 - Dec 2002
• 

  Nokia Siemens Networks

  Apr 2007 - Mar 2012

  Led regional business profitability initiatives, crafting winning pricing strategies for customer tenders and proposals. Spearheaded the alignment of offer strategies across sales teams, ensuring the viability of tenders and proposals through comprehensive scope optimization and risk assessment Led NSN’s sales revenue growth and managed key customer relationships, driving account strategy and execution across sales, project management, and bid processes. Enhanced revenue and operational efficiency with skills in Strategic Thinking, Sales, Negotiation, and Relationship Building

  • Regional Pricing Manager

    Jul 2010 - Mar 2012

  • Account Manager

    Apr 2007 - Jun 2010
• 

  Nokia

  Mar 2012 - now

  Promoted to transform North America Commercial Management after successful transformations in the Middle East and Africa, extending the role to cover Latin America a few months later. Responsible for driving revenue growth, enhancing profitability, ensuring long-term sustainability, and investing in well-structured deal commercials. Accountable for commercial strategy, pricing mechanisms, negotiation tactics, and terms and conditions to maximize in-year, lifetime sales, and profitability. Reports to the Head of Mobile Networks Americas, managing ~25 direct reports and ~ 30 extended members, and $5B in sales. The Americas emerged as the top-performing region in terms of profitability with exceptional results across both North and Latin American markets Show less Appointed to lead the regional commercial management team, including Pricing and Contract Managers and transform their focus from an operational back-office support to customer-centric roles implementing deal Monetization frameworks and value capture methodologies. Responsible for pricing and contract management operational performance and on-time and first-time-right delivery KPIs. Reported to the Head of Global Commercial Management, managing ~22 direct reports, ~20 extended members, and €1B in sales. Played a key role in driving improvement in financial performance with special focus on profitability (5ppt increase) Show less

  • Head of Central Commercial Management Team Cloud and Network Services

    Jun 2024 - now

  • Americas Head of Commercial Management

    Sept 2019 - May 2024

  • MEA Head of Commercial Management

    Feb 2016 - Oct 2019

  • Head of Business HR Middle East and Africa

    May 2014 - Jan 2016

  • Head of Business and Country Director

    Mar 2012 - Apr 2014