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Hugo Da Silva Marques

Hugo Da Silva Marques

Data Analyst trainee for AKI and Leroy Merlin

Followers of Hugo Da Silva Marques3000 followers
location of Hugo Da Silva MarquesBelas, Lisbon, Portugal

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  • Timeline

  • About me

    Digital Marketing Experts Lead @ Nestlé

  • Education

    • Estoril Higher Institute for Tourism and Hotel Studies

      2011 - 2014
      Undergraduate in Hotel Management Hotel Management

      One of the most recognized institutions in Portugal for the area of Hospitality and Tourism, this undergraduate conferred competences to be able to manage and direct departments of planning and control, marketing, finance, human resources, commercial, and quality management.

    • Universidade Católica Portuguesa

      2014 - 2016
      International Master of Science in Management Management

      "The program is designed to provide you with the relevant practical and academic knowledge required for an international career: it combines deep analytical skills with applied learning, project based and case based. You can opt for a career in management, consulting, marketing and communication, auditing, corporate finance, operations and technologies management, organizational management and human resources, among others." (Retrieved from: http://www.clsbe.lisboa.ucp.pt/)

  • Experience

    • ADEO

      Oct 2015 - Apr 2016
      Data Analyst trainee for AKI and Leroy Merlin

      Working with the department of expansion, shared between 2 brands, I held responsibility for:→ Identifying where to open new stores & estimating revenue performance through market research→ Benchmarking competition & DB Management

    • Pestana Hotel Group

      May 2016 - Aug 2018

      With the main goal of increasing online sales and coordinating a team of 5 elements, the roll of my position was to:→ Assess, plan, implement, and measure successful digital opportunities to improve the website conversion rate→ Manage Sales Campaigns, Email Marketing & online strategy→ Provide analytical insights for the overall strategy and improve the website’s UX/UI Working for the E-commerce department, I managed the contents for Pestana Group’s Website:→ Manage all websites for North American and European Hotels→ Implement third party softwares/services, web analytics, sales campaigns, and optimise marketing contents.

      • Digital Product Manager

        Jul 2017 - Aug 2018

      • Assistant Website Manager

        May 2016 - Sept 2017

    • Private Equity Insights

      Aug 2018 - Jun 2020

      After building a team of 6, across Design, Email, Social, Website, and Partnerships, my position was focused on:→ Leading all Marketing projects and P&L for the department→ Outline the Marketing strategy across all channels (Email-Social-SEO-Referrals) & Conferences→ Develop regional partnerships with local associations and government entities (across EU and Asia)→ Website development & company branding → Coordinate the Design team to produce materials for the company With the goal of improving the brand’s digital reach & building a team from scratch, I coordinated the:→ Email Marketing Campaigns (implementation of software & strategy)→ SEO & SEM strategy (Google Analytics, Google Tag Manager, Google Ads & Retargeting)→ Social Media management (LinkedIn & Twitter)→ Website Optimization (Content Optimization & Conversion Rate improvement)

      • Senior Marketing Manager

        Feb 2019 - Jun 2020

      • Digital Marketing Manager

        Aug 2018 - Feb 2019

    • Nestlé

      Jun 2020 - now

      Spearheaded the digital marketing success of 5 Nestlé categories by leading a team that delivered strategic plans for Nestlé's brands at Global and Regional levels.→ Co-lead a high-performing team of 60+ senior digital marketing professionals at Nestlé, managing website, search, data, content, e-commerce, media, CRM, and CES initiatives→ Defined and implemented growth plans for the Digital Marketing Experts team→ Lead innovation projects and service lines to deliver integrated marketing solutions for Nestlé brands and businesses Show less

      • Digital Marketing Experts Lead

        May 2023 - now

      • Brand Website Expert

        Jun 2020 - May 2023

  • Licenses & Certifications