Jeffrey De Meulemeester

Experience

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  4gamers

  Jan 2010 - Jan 2019

  Forum Administrator - Freelance

  * Management of the Forums Community of 4gamers.be, having over 30.000 members and 300.000+ posts.* Management/Support of the crew/moderators on the Forums.* Development of the Forums (PHP) to improve the user experience on the website.* Support for the front- and backend developers.

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  ADMB

  Feb 2010 - Jun 2010

  Web Development Intern

  * Development of a management-tool for the Network-team to organize all their information and documents. (PHP - Drupal - JS)* Result: 17/20

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  NMBS-SNCB

  Oct 2013 - now

  Manager of the strategic Mobi program, leading a team of AI specialists, developers, and architects. Product and Business Owner of the B2C digital assistant ‘Mobi’.We are committed to a long-term strategy for developing advanced B2C chatbot solutions, delivering a true butler experience to our customers. By leveraging the power of NLP, NLU, Generative AI, LLMs, RAG technology... we ensure intelligent, personalized, and efficient interactions. Our ambition is to expand Mobi’s presence across all customer contact channels in the future and to transform Mobi into a full Generative AI driven butler assistant very soon. Our goal is to offer the best virtual assistant experience.Beyond Mobi, we play a key role as a Competence Center of Excellence within the company, supporting and strengthening other chatbot, AI, and Generative AI initiatives. We also provide input and support to the SNCB AI Board, to help shape the broader AI strategy of the organization. Show less Manager and teamleader of the Social Media Care team at NMBS/SNCB consisting of a subteam of 14 Dutch and French speaking Community Managers and another subteam of 2 Chatbot Specialists. We provide digital customer care with a big human and digital touch regarding your railway trip in Belgium. Get in contact with us on Twitter, Facebook and WhatsApp! Test our chatbot 'Mobi' on Facebook Messenger. Member of the digital team staff together with the other digital managers, boosting the Company onto the digital highway for sales, marketing and communication.Co-producer for the official SNCB Vlog and podcast. Show less SOCIAL MEDIA COMMUNICATION AND MARKETING* Community Management of the official Social Media Accounts for NMBS / SNCB / Train World * Interaction with customers via Social Media* Management of the Monitoring tools Engagor and Smart* Management of Administration tools (Yammer, Google, Slack, etc.)* Analysis of the Social Media Trends, Atmosphere, etc.* Management and Support for online Content, Contests, Campaigns, etc.* Management, Support, Documentation and Reporting for Social Ads* Management of the Social Media Marketing Budgets* Mid and long term strategy* Project developerCRISIS COMMUNICATION* Crisis Communication Manager* Administrator of the global company website during crisis* Management of Crisis Communication on Social Media and other online channels Show less

  • Virtual and AI Assistants Manager

    Feb 2020 - now

  • Social Media Care Manager

    Jan 2018 - Jul 2021

  • Social Media Specialist

    Oct 2013 - Dec 2017
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  Blue Zoo

  Jan 2016 - now

  Co Founder and CFO

  Blue Zoo is a fresh, human-sized and reactive Belgian company passionate about Social Media, Community Management, Digital Content and Advertising, Digital Innovation and Digital Strategy. We focus on helping brands and companies achieve better digital communication and marketing with a strong focus on social media and other major digital channels. We offer trainings, (remote) coaching and fully adaptable takeover solutions to take your digital performance to the next level. Performance is always key. Show less