Kratika Dongre

Experience

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  India Infotech

  Mar 2014 - Jan 2017

  Role & Responsibilities in Digital Marketing Campaigns* Set Up, Managed and Optimized number of Pay Per Click campaigns across most sectors with low & high budgets (Spend & CPA)* Optimizing PPC campaigns for increased conversions and profits* Planning campaigns and managing budgets, Making sure that all parts of a campaign run smoothly and reporting on the campaign’s progress* Monitored campaign results, analyzed key metrics, and optimized click-through and conversion rates.* Actively tested & analyzed keywords, ad copy & landing pages to fulfill ROI.* Designed website enhancements to improve conversion rates. * Extensively researched keywords and ad variations used by competitors.* Monitoring and reporting on the effectiveness of strategies and campaigns* Responsible for increasing the revenue from all the existing clients by proposing them the new opportunities in SEM* Communicating with client to discuss account related problems, opportunities, new features etc.* Monitoring team performance and provide time-to-time feedback to team members. Show less * Efficiently lead team of SEO - On Page.* Guided, Monitored & Mentored the team in every aspects.* Suggesting changes to site layout.* Assisting in keyword research to optimize existing content and uncover new opportunities.* Providing recommendations and execute/manage strategies for content development in coordination with SEO goals - general and keyword specific.* Done Website Analysis, Project allotments & delivered projects flawlessly. * Executed 15+ CMS.* Communication to team and management on project development, timelines, and results. Show less At India Infotech, was employed as a Sr. SEO Expert, responsible for handling a minimum of 16 projects that were of international cadre. The activities for which, I was responsible for includes:* Back link Strategies and Implementation. * Key Phrase/Keyword Research & Finalization.* Page Identification for the Targeted Keywords.* Directory Submissions and Revisions. * Social Bookmarking Submission Details.* Profile Listing Submission Details.* SEO Technical Analysis and Evaluation.* SEO On-site recommendations and Internal Link Optimization. * Keyword Rankings Check through various tools like AWR, Rank Tracker, My Seo Tool, Rank watch, etc.* Website’s Traffic Analysis through Google Analytics.* Website’s deep insights and indexing monitoring through Google Webmaster Tool.* Social Promotion. * Optimization Meta Tags(Meta Title & Description).* Content Writing - Article, Blog and Press Releases (Includes review and optimization). * Keeping a track of the latest updates taking place in the industry.* With the trending analysis, Checking and keeping a track with the reports on paid search metrics. * Provide support for search engine optimization recommendations. * Reviewing and analyzing client sites for areas that needs to improved, deleted and renewed, etc.; by preparing detailed SEO strategic reports. Show less

  • PPC Expert | SEO Expert | Digital Marketing Expert

    Apr 2016 - Jan 2017

  • Team Lead - Digital Marketing (SEO ON Page)

    Aug 2015 - Apr 2016

  • Sr. Seo Analyst

    Mar 2014 - Aug 2015
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  SmartData Enterprises Inc.

  Oct 2017 - May 2019

  Digital Marketing Specialist
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  Cognizant

  Aug 2022 - now

  Senior Process Executive