Guiomar Arias

Experience

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  A+A Imagen & Comunicación

  Sept 2010 - Feb 2016

  Account Manager

  - Strategic Marcom, media relations (PR & media buying), reputation management and corporate positioning (international exposure working with agencies worldwide) - B2B Financial sector accounts: international asset management and private banking firms- Daily monitoring of local and global financial media- Local digital campaigns, advertising and social media consulting - Writing, translation and copywriting: economics, investments, ESG - Marketing material support: presentations, brochures, communication releases among othersAs part of my professional collaboration with the agency, I have also worked developing PR and communication strategies for companies of SAP Consulting, Tourism and Human Resources sectors Show less

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  DPAM

  May 2016 - now

  Managing a team of six specialists and directly reporting to the Global Head of Sales, my role was to coordinate the International Marketing Communications strategy of the firm and its effective implementation, in direct contact with Chief Investment Officers, the Responsible Investment Competence Centre, Buy-side Research teams, Country Heads and local agencies/partners.- Strategic Marketing Communications- Product pitch messages development- International Marketing product-oriented campaigns (cross-media/multi-channel) coordination- Content strategy and copy-writing- Branding & activation - International PR agencies coordination- Marketing planning management - Digital strategy and corporate channels management- International projects coordination- Relations and synergies with Group MarketingOur team covered activities in Benelux, France, Switzerland, Austria, Germany, Italy, Spain, Portugal, Latam, UK & Ireland. Show less

  • Head of Brand Content and Communication

    Jan 2022 - now

  • International Marketing Coordinator

    Feb 2017 - Jan 2022

  • Marketing Support

    May 2016 - Apr 2017