Andrew Pierson, MBA

Experience

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  Marathon Media

  Jan 1997 - Jan 2006

  REGIONAL PROGRAM DIRECTOR ● MARKETING AND PROMOTIONS DIRECTOR

  Branded radio stations across the country, raising awareness, positive name recognition, and ratings, by developing and deploying grassroots campaigns, media partnerships, promotions, innovative programming, and events. Continually moved into large markets, overseeing promotions, programming, staff management, and sales.Noted contributions include the following:● Turned around market’s lowest ranked station to become #1.● Achieved high ROI in under 60 days for new station concept in Phoenix that blended Latin and Hip Hop music.● Generated high ROI in < 60 days with successful branding for new concept in Phoenix.● Built reputation as “market buster” transforming seven-year formats for competing stations in major markets in just two months. Show less

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  Playful Pooch

  Feb 2006 - Jun 2007

  DIRECTOR OF MARKETING AND BUSINESS DEVELOPMENT

  Directed all aspects of marketing for start-up company offering dog daycare and boarding services. Created and positioned brand in highly competitive market with unique look and feel, trademarked logo, and marketing collateral. Orchestrated profitable sale transferring ownership.Noted contributions include the following:● Launched and grew start-up from zero clients/revenue to 500 clients and #1 web ranking in six and four months, respectively.● Leveraged SEO, content development, public relations, and digital marketing tactics to drive rapid 510% growth rate and $420K incremental revenue.● Achieved top three search engine rankings on Yahoo! and Bing and in 90 days. Show less

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  Inga Ellzey Practice Group, Inc.

  Dec 2007 - Oct 2009

  DIRECTOR OF MARKETING AND BUSINESS DEVELOPMENT

  Challenged to reposition this healthcare billing, coding, and reimbursement services provider for profitable revenue growth. As Director of Marketing, assumed full marketing function from VP, boosting revenue through innovative product, campaign, lead generation, customer survey, market research, and product development strategies. Drove strategic plans for new campaigns, designing marketing calendar with aggressive goals slated to exceed previous revenues.Noted contributions include the following:● Boosted sales 15% in 2008 and 47%+ in 2009 despite economic decline.● Generated 510%+ increase in revenue from original Las Vegas conference even with 35% drop in attendance.● Launched email campaigns that improved profits by more than $420K in one year. Show less

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  The Walt Disney Company

  May 2010 - Sept 2012

  ADVANCED RESORT SALES

  During this tenure, I generated high volume resort sales by implementing proven sales techniques like consultative and solution selling to drive growth. I executed promotions, specials, discounts, and events to attract consumers, and I customized and delivered engaging presentations outlining resort features and benefits, which helped to boost sales.Noted contributions include the following: ● Contributed to 150% of the annual sales goal in the first year of employment.● Received the 2011 Advanced Sales Top Performer Award for attaining 112% of second year sales target. ● Ranked Top 10 out of 110 Sales Associates. Show less

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  Allianz Life

  Dec 2012 - Mar 2016

  FMO FIELD HEAD OF MARKETING (CHIEF MARKETING OFFICER) – PERSONALIZED BROKERAGE SERVICES (PBS)

  When employed with this firm, I was charged with overseeing all operations related to marketing and branding. Managed a team of five direct reports and hold full accountability for a $1.5M annual budget. I collaborated with internal company executives to craft marketing strategies which support objectives. I designed marketing strategy campaigns, and programs to build company brand and establish value proposition. I conducted robust quantitative and qualitative research to collect consumer data around market intelligence, tracking, and effectiveness of programs. I supervised and partner on brand advertising for the PBS website, digital strategy, and marketing collateral, and I authored strategic marketing plans customized to meet the needs of the organization and the clients served. Noted contributions include the following: ● Pioneered the company’s first ever targeted advertising campaign rendering 152% of the annual recruiting goal within the first seven months of employment. Helped close 3 of the company’s Top 10 clients.● Augmented YoY sales and lead generation with the largest sales growth in over 10 years at 130% of the 2014 plan adding an extra 135% increase in leads resulting from an expansion of the email database. ● Launched a national brand marketing program to target national retirement product consumers. This product is used in 100+ metropolitan areas.● Implemented video and web technology features, which optimized reach to 500K small business financial professionals. ● Developed a new brand strategy thereby heightening internal ranking from the bottom half to #2 in field marketing.● Championed the win of the agencies first Silver ADDY Award for Excellence in Marketing and Advertising from the American Advertising Federation. ● Generated new clients to align with client model by reengineering agency direction to market by 184K financial advisers each week. ● Facilitated a 17% increase in sales in 2013. ● Awarded the Allianz Soar Award. Show less

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  Global Luxury Realty

  Mar 2017 - Sept 2023

  REALTOR – DIAMOND SIGNATURE TEAM LEADER

  I operated as a client-trusted Realtor for one of Florida’s premiere real estate firms. This company leverages technology to sell homes at targeted prices using 2000+ websites to list the home. I provide white glove customer service for each client assessing needs and intentionally matching needs to find the best homes. I market homes digitally through various internet and social media outlets to ensure placement on the first page of major search engines like Google. I brand homes as a product using professional photography, drone photographs, and Zillow Walk Through Videos. I paint a story for buyers using words and imagery especially when demographical information is a key deciding factor, and I deploy international marketing techniques to find buyers world-wide. Noted contributions include the following: ● #1 Realtor and Listing Agent for two years in a row for Global Luxury Realty in Central Florida.● Formed Diamond Signature Team with 2 inside sales representatives as direct reports. Show less

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  Phil Smith Auto Group

  Sept 2023 - Jul 2024

  Director of Finance

  Finance Director (Nissan & Kia): Secure financing and sell service plans and aftermarket products, while managing 80-100 deliveries monthly. Ensure accurate deal completion, review financing options, finalize paperwork, and build key relationships with key lenders to enhance customer experience. • Recognized for delivering highest grossing F&I month in dealership history with $190K. • Consistently generated PVR of $1,900 to $2,300. • Exceeded prior year’s performance in March, April, May, and June 2024 versus 2023. • Served as manager of dealership, overseeing all aspects of finance and department compliance. Show less