George Trinidad

Experience

• 

  EBay Enterprise

  Dec 2003 - May 2010

  • Senior Analyst, Web Analytics and Optimization

    Aug 2009 - May 2010

  • Site Optimizer

    May 2007 - Aug 2009

  • Online Business Coordinator

    Dec 2004 - Apr 2007

  • Marketing Technology Analyst

    Dec 2003 - Dec 2004
• 

  Destination Maternity Corporation

  Jun 2010 - May 2011

  Web Metrics Manager

  - Built and manage KPI’s and regular reporting for 3 major brands- Provided insight and ad hoc analysis for for cross functional areas of the business- Developed and manage the process for site testing, UI studies, and qualitative studies.- Managed relationships with metrics related vendors- Built traffic and revenue projections to align to key budget targets

• 

  EBay Enterprise Marketing Solutions (formerly e-Dialog)

  May 2011 - Feb 2016

  Manager, Analytics - Web & Content

  Manage a team of web analysts who track, test and analyze web site performance, trends, click stream and paths to provide data driven business intelligence and improve online experience. Analyses include, but are not limited to: a/b testing, pathing/funnel behavior, page type analysis, onsite search/navigational trends, etc.Work closely with account teams to drive ongoing strategic planning.Recommend appropriate plan of actions and insights to clients and internal departments to optimize site functionality and web experience based on analysis, usability, best practice and industry trends.Benchmark, monitor and analyze pre and post functionality changes with respect to site redesigns and refreshes.Act as a subject matter expert to provide support to clients and internal departments on how to access & interpret data thru web analytics tools.Effectively communicate analysis results and the importance of a web analysis to external clients Show less

• 

  Pepperjam

  Feb 2016 - Jan 2019

  • Sr. Director, Data Products and Integrations

    Mar 2017 - Jan 2019

  • Sr. Director, Analytics & Insights

    Feb 2016 - Feb 2017
• 

  Partnerize

  Jan 2019 - now

  Senior Director, Business Solutions