Ashlee Newton

Experience

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  Archrival Agents

  Sept 2018 - Jul 2020

  Hollister Collective Brand Agent

  • Executed field marketing campaigns and maintained over 30% consumer engagement across social media platforms.• Monitored and reported on teen market trends and consumer behavior, providing valuable insights and constructive product feedback for market adaptation and strategic decision-making.• Contributed to 4% lift in online traffic, generation of 33% of consumer-facing social content, 8% increase in brand awareness.• Successfully facilitated the connection between the brand and its core teen consumers through strategic use of social media channels and community outreach initiatives.• Demonstrated consistency in creating and promoting content weekly to align with current brand objectives, collaborating seamlessly in a remote team environment to fulfill monthly market goals. Show less

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  Self-employed

  Jul 2020 - Dec 2020

  Youth Development Tennis Instructor

  • Cultivated a robust clientele of 14 youth players while operating as a self-employed tennis instructor, adeptly managing court reservations and orchestrating lessons with precision and efficiency.• Orchestrated personalized and tailored private tennis lessons, meticulously analyzing individual game styles for a targeted and impactful learning experience.• Devised and implemented specialized developmental training plans, ensuring age-appropriate strategies that fostered skill enhancement and overall player growth. Show less

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  Pi Beta Phi Fraternity for Women

  Jan 2021 - Jan 2024

  • Orchestrated the strategic leadership of a dynamic team, including 7 vice presidents, 16 directors, and up to 150 chapter members.• Diligently managed a substantial budget exceeding $130,000, skillfully allocating funds to enhance member experiences, support philanthropic initiatives, and oversee various operational needs.• Recruited 60 new members with a 95% annual retention rate. • Led impactful philanthropic outreach initiatives, offering members valuable service opportunities.• Orchestrated two innovative campus fundraising events, each drawing over 300 guests.• Strategically aligned all chapter activities with the Fraternity's core value of Philanthropic Service to Others, ensuring a cohesive and purpose-driven approach. • Spearheaded member interviews, contributing to a meticulous selection process for executive board members.• Played a key role in the selection of future leaders for the upcoming term, ensuring a team of individuals aligned with values and commitment.

  • Chapter President

    Dec 2022 - Jan 2024

  • Director of Service and Philanthropy

    Jan 2022 - Dec 2022

  • Leadership and Nominating Committee Delegate

    Jan 2021 - Dec 2021
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  Abercrombie & Fitch Co.

  Jun 2021 - Jun 2021

  Freshman Forum

  • Thrived in a dynamic remote team collaboration environment, actively contributing to a comprehensive research case study.• Spearheaded the development of a groundbreaking model for optimizing the Gen Z customer experience, leveraging insights gained from in-depth exploration of the retail industry landscape.

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  The Modern Day Wife

  Jan 2022 - Sept 2022

  • Instrumental in media outreach efforts, actively contributing to the expansion and strengthening of social media networks through strategic graphic design initiatives.• Acquired proficiency in social media analytics, working towards the overarching objective of enhancing audience engagement on various online platforms.• Played a key role in driving increased attendance at brand events, leveraging insights gained from social media analytics to tailor marketing strategies that resonated effectively with the target audience.• Implemented graphic design techniques to create visually compelling content, amplifying the brand's online presence and reinforcing its identity in the competitive market. Show less

  • Executive Assistant

    Jul 2022 - Sept 2022

  • Marketing And Public Relations Intern

    Jan 2022 - Jul 2022
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  Legendary Foods

  Jul 2022 - Jul 2023

  College Program Marketing Manager

  • Launched "Campus Legends" program, captivating the 18–23-year-old target market with strategic precision.• Conducted rigorous interviews, handpicking an exceptional team of 11 individuals aligned with program goals.• Directed and monitored monthly objectives for a team of 11, boosting consumer engagement across multiple campuses.• Utilized Notion for streamlined organization and dynamic presentations.• Leveraged Shopify and Google Analytics for strategic insights, defining KPIs that fueled the program's success. Show less

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  Project 614

  Sept 2022 - Dec 2022

  Volunteer Tutoring Leader

  • Offered comprehensive support and mentorship to empower underserved youth, fostering a holistic approach to their academic and personal development.

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  Loyola Marymount University

  Jan 2023 - now

  • Support operations and supply chain analytics research under the guidance of Sina Zare, Ph.D. providing invaluable assistance as a teaching assistant.• Expertly interpret research studies in cutting-edge areas such as blockchain, smart contracts, tracking systems, and supply chain interfaces.• Master the fundamentals of various programming languages, including R and Python, enhancing versatility and proficiency in data analysis and research methodologies. • Supervise and motivate academic tutors in LMU's College of Business Administration, enhancing collegiate learning standards.• Act as a liaison between students and school administration, providing feedback and support to the Academic Resource Center. • Facilitate research and streamline organization for Professor Sijun Wang, Ph.D., focusing on Customer Relationship Management Analytics (MRKT 4527).• Conduct comprehensive previews of more than 60 articles to enhance the efficiency and depth of research efforts. • Facilitate learning for students enrolled in Operations & Supply Chain Management Analytics (BCOR 3750).• Foster an immersive learning environment that empowers students to grasp the intricacies of the subject matter.• Inspire curiosity and cultivate a passion for Operations and Supply Chain Management Analytics.• Conduct weekly tutoring sessions, focusing not only on comprehension but also imparting practical insights for significant academic and professional growth.

  • BCOR 3750 Rains Student Research Assistant

    Jun 2023 - now

  • Lead Academic Course Tutor for College of Business Administration

    Aug 2023 - May 2024

  • MRKT 4527 Rains Student Teaching Assistant

    Feb 2023 - Aug 2023

  • BCOR 3750 Operations and Supply Chain Management Analytics Tutor

    Jan 2023 - Aug 2023
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  Consult for America at LMU

  Sept 2023 - Apr 2024

  • Ensure positive member experiences: Spearhead efforts to guarantee a compelling and positive journey for both new and current members.• Optimize club operations: Develop and execute impactful strategies focused on refining club operations for maximum efficiency.• Foster membership growth: Implement dynamic approaches to stimulate robust growth in the club's membership base.• Elevate member satisfaction: Devise and implement strategies aimed at heightening overall member satisfaction and engagement levels. Show less • Provided comprehensive market research and analysis to support strategic decision-making processes for a local construction company, identifying key trends, competitors, and opportunities in the industry.• Collaborated with senior management to develop and refine business strategies, focusing on areas such as market expansion, product diversification, and operational efficiency improvements.• Conducted PEST analysis and risk assessments to identify potential challenges and develop contingency plans to mitigate them, ensuring the company's strategic plans were robust and resilient. Show less

  • Growth and Operations Lead

    Dec 2023 - Apr 2024

  • Associate Consultant

    Sept 2023 - Feb 2024
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  LMU Women In Business

  Dec 2023 - May 2024

  Vice President

  • Collaborate with the president to set strategic goals for empowering female business leaders.• Lead in planning and executing events aligned with the club's mission.• Track and assess the program's success, implementing improvements as needed.• Actively engage with members to understand and address their needs.

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  Crimson Consultant Group (CCG)

  Mar 2024 - now

  Growth and Operations Lead

  • Actively strategize and implement initiatives to improve member experience and expand brand recognition.• Appointed positions of marketing coordinator, social chair, and mentor program coordinator.• Help draft and govern annual budget, collect dues for club-related expenses, and coordinate current and future sponsorship opportunities.• Work to streamline organizational processes and continuously seek opportunities for expansion.