Matheus Duarte

Experience

• 

  Red Bull

  Apr 2018 - Oct 2019

  Student Brand Manager - Marketing

  •Core-Developed Red Bull consumption and brand awareness in the area through integrated actions in students' daily lives.Marketing:-Identified trends.-Organized events related to culture, sports, and important celebratory dates in the academic calendar.-Generated experimentation in key consumption occasions.Sales:-Monitored and supported the product sales project within the campus and surrounding university areas.-Conducted market analysis and goal breakdown according to each segment's reality.-Set goals and strategies to ensure an increase in brand and product presence.-Conducted direct negotiations and provided support to Red Bull clients, managing a portfolio of 25 PDVs within the university scope.•EventsMarketing Events:-Red Bull Bc One (Belém) 2018-Red Bull Neymar Jr's 5 (Qualifier Belém) 2019-Red Bull Amaphiko (Belém) 2019-Red Bull Basement (Belém) 2019-Red Bull Music Breaktime Sessions (Belém) 2018/2019Third-party Events:-Se Rasgum 2018-Sonido 2019-Inter Atléticas 2019-Intermed (São Luís) 2019 Show less

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  Ambev

  Sept 2020 - Apr 2022

  Responsible for the results assessment area, supporting the Commercial Manager and 5 Reseller Managers.16 resellers in Pará, Maranhão, and Amapá.I I was able to contribute with- Building reports to monitor the company's focus areas.-Tracking KPIs by consolidating the results from all resellers and developing improvement plans in the regions based on the reality of each operation.- Analysis of market share, sell-in vs. sell-out, Service Level and structuring incentive campaigns Show less • Commercial Support at CDD Belém: Business Intelligence:-Monitored indicators for periodic evaluation of results.-Analyzed market share of our products.-Calculated strategic indicators for company performance.-Developed proposals/strategies based on KPI monitoring.-Managed registration, control, and analysis of promotional price management.-Implemented sales team objectives, goals, and monthly compensation plans.-Created and developed management spreadsheets based on Sales Process Optimization standards.-Designed mechanics and results to improve customer service levels.-Focused on ensuring distribution and trade pillars of the sales process. Show less

  • Business Intelligence Leader

    Aug 2021 - Apr 2022

  • Apuração de Resultados - Business Intelligence

    Sept 2020 - Aug 2021
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  Monster Energy

  Apr 2022 - now

  I work as an IT business partner, serving as the contact for Global IT in the LATAM region. I am responsible for everything related to data in the Microsoft stack, managing Power BI, Fabric, Azure, and Power Platform in generalSome highlights I can share include:-I perform data migration and automate the process of receiving, processing, and storing data from all countries.-Responsible for Power BI reports at the executive level.-Responsible for training and designing strategies to develop a data-driven culture with the strategy and business development team Show less The 1st Strategy and Information Analyst for business development at Monster Brazil, focusing on the second largest Coca-Cola bottler in Brazil, Solar.Some highlights that i can share:I created solutions to improve our KPIs through:-Creation of Power BI reports for monitoring goals and results-Analysis and development of strategic action plans for the commercial area and market intelligence-Supporting the team in decision-making with a data-driven culture-Market routes throughout the Brazil's Northeast to understand the routine of the commercial team and provide field support with information from the area. Show less

  • Business Intelligence System Analyst | Global

    Apr 2023 - now

  • Business Development Analyst | Regional

    Apr 2022 - Apr 2023