Lauren Addy

Experience

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  WMZQ, Clear Channel Radio

  May 2006 - Aug 2006

  Promotions Assistant

  • Served as public liaison for radio station at concert and event venues.• Provided support for concert and special event logistics. • Analyzed marketing plan and provided feedback on effectiveness.

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  USC Athletic Department

  Aug 2006 - Dec 2006

  Media Relations Assistant

  • Interviewed student athletes and coaches, wrote feature articles for media guides and tracked and organized media coverage for all University of South Carolina athletic teams.• Provided media with statistics, player and coaches quotes in fast-paced, high-demand press box environment.• Served as one of the direct media liaisons during NCAA soccer, basketball and football games.

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  NFL Partnership: United Way of America

  May 2007 - Aug 2007

  Summer Associate

  • Developed marketing materials trading cards, brochures and flyers to communicate strategic national partnership value.• Planned and implemented co-branding initiatives for annual NFL and United Way through community event.• Created and revised online content that inspired general public response to community calls to action.

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  United Way of the Midlands

  Jan 2008 - Jun 2011

  • Served as key media contact and spearheaded all media relations functions including generating and tracking coverage to increase United Way‘s share of voice in media channels in the local market.• Strategically implemented new media efforts focusing on listening and responding to feedback on Facebook and Twitter to develop meaningful relationships with new target audiences. • Provided strategic public relations guidance to co-workers and executives in order to secure opportunities for organizational exposure and to ultimately enhance the United Way brand. Show less

  • Communications Manager

    Jul 2009 - Jun 2011

  • Communications Coordinator

    Aug 2008 - Jul 2009

  • Communications Intern

    Jan 2008 - Aug 2008
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  Providence Hospitals

  Jun 2011 - Sept 2012

  Public Relations Coordinator

  • Serve as key media contact; capture and disseminate information about hospital accomplishments, notable medical procedures, patient stories and newly affiliated physicians and physician practices.• Create and implement a strategic social media plan to streamline and integrate tools such as Facebook, Twitter, YouTube, Pinterest, Google+ and blogging into the overall marketing and business development strategy.• Update crisis communications plan. Serve as hospital spokesperson and media coordinator in natural disasters or other unanticipated situations.• Manage all internal communications including facilitating dissemination of major hospital initiatives, responding to employee concerns on public message board and writing and disseminating internal e-newsletter. Show less

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  Colonial Life

  Sept 2012 - Nov 2022

  Consulted with business partners on most effective communications strategies, implemented agreed upon tactics and measured success based on employee engagement. Supported local and national media relations to position Colonial Life as a thought leader in voluntary benefits industry.Developed social media strategy and produced content that increased online engagement among target audiences (brokers, sales people, employees, journalists and community partners).Researched and implemented more efficient processes for internal newsletter creation, corporate goals communication campaign and additional internal communications projects.Maximized use of innovative technology to meet communications objectives around the company's anniversary celebration, rebranding campaign, customer testimonials and new product rollouts. Show less

  • Director, National Recruiting

    Oct 2021 - Nov 2022

  • National Program Manager, Sales Recruiting

    Jun 2020 - Oct 2021

  • National Recruiting Manager

    Apr 2019 - Jun 2020

  • National Recruiting Director

    Feb 2018 - Apr 2019

  • National Recruiting Program Manager

    Jun 2014 - Feb 2018

  • Communications Manager

    Sept 2012 - Jun 2014
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  Unum

  Nov 2022 - now

  Director, Total Leave Migration