Cole Ruffcorn

Experience

• 

  OUT FRONT Magazine

  Feb 2014 - Jun 2014

  Experiential Marketing & Social Media Strategist

  • Crafted key messaging, branding, and positioning statements for the brand• Increased followers by 1400%• Organized and led a 16-member street team to promote the newly rebranded magazine to 400,000 attendees at Denver Pride• Managed street team activities and maintained communication with the office throughout Pride Week • Launched a city-wide #DenverPride2015 photo contest, publicizing it through print and web magazines

• 

  The Calabrese Greenhouse

  Sept 2014 - Dec 2014

  Social Media Strategist

  • Launched and managed the company’s Instagram page, developing social media schedule and guidelines while engaging niche gardening communities • Designed and executed holiday marketing campaigns and weekly newsletters through Mailchimp• Conducted hashtag research to optimize post timing and maximize market reach• Developed a comprehensive photographic database of plant specimens • Executed the brand’s visual identity and voice

• 

  Ibotta, Inc.

  Jan 2015 - Jun 2016

  Fraud Prevention Analyst

  • Delivered exceptional customer support for Ibotta, the leading cash-back shopping app, and created an external communication strategy for the fraud department while handling 75+ daily email inquiries

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  Fostered Ideas

  Aug 2015 - Nov 2015

  Branding Intern

  • Assisted in branding a geologist’s jewelry line, successfully bringing to market in 4 months

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  TheatreMAMA

  Jun 2016 - Sept 2016

  Experiential Marketing & Operations

  • Managed street team promotions for 5 Broadway productions • Drafted and posted casting calls, conducting 130 interviews and auditions for brand ambassadors• Planned and hosted a private Tony Awards viewing party for 65 attendees• Developed and implemented a digital strategy and editorial content calendar for Fall 2016• Built a talent pool database of 164 performers for future events and productions

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  New York Restoration Project

  Oct 2016 - Jan 2017

  Executive Event Producer

  • Produced successful fashion show raising $20,000 organization, attended by 150 guests • Managed communication channels between designer, donors and production company • Led event committee comprised of Arizona business and society leaders• Designed event invitations, promotional material, and press releases• Coordinated guest communication and secured in-kind contributions to underwrite event costs

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  TheatreMAMA

  Jul 2017 - Oct 2017

  Experiential Marketing Operations Manager

  • Directed teams of performers for theatrical brand activations for Broadway productions and other performing arts companies, generated marketing reports and oversaw recruitment, contracting 20 new employees for the company • Orchestrated a week-long brand activation for a NYC Opera House, coordinating multiple teams and performers. Executed a 5-part brand activation series in LA, including farmer’s market takeovers and Instagram campaigns

• 

  Incopro

  Oct 2018 - Jul 2019

  Brand Analyst

  • Delivered comprehensive legal enforcement services to protect customer IP rights and online brand integrity. Implemented global strategies to combat counterfeit sales, provided trusted customer support, participated in brand strategy sessions, and produced detailed reports with actionable insights and progress updates

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  Mountain West Gymnastics

  Dec 2018 - Jul 2024

  USAG Competitive Gymnastics Coach

  • Instruct competitive gymnastics levels 6-10, specializing in floor, balance beam, vault, and uneven bars disciplines

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  Tracer

  Jul 2020 - Jul 2024

  • Developed and implemented global brand protection strategies for Fortune 50 companies, encompassing brand onboarding, account management, CRM, legal enforcement, IP portfolio coordination, and the management of brand analyst teams • Served as Events Lead on the company DEI committee, managing volunteer opportunities and designing then leading a high school externship program • Utilized Tracer’s proprietary software to protect customer brand integrity, launched efficient account workflows to enhance CSAT, and provided exceptional customer support. Executed global enforcement strategies, analyzed data to inform customers, and developed internal/external training materials• Contributed to DEI Committee initiatives by delivering impactful company-wide programs and presentations to foster a safe and inclusive workspace; managed community service events

  • Customer Success Manager

    May 2022 - Jul 2024

  • Brand Analyst

    Jul 2020 - Jun 2022