Jie Tan

Experience

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  Shanghai Juku Information Technology Co., Ltd

  Sept 2013 - Jun 2014

  Internet product Specialist/Assistant

  Designed the UI and interactive functions for the MiGao website, content planning, and the organization of data for thousands of universities in the United States.

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  OMD China

  Sept 2014 - Mar 2017

  Project Planning Coordinator & Strategy Planning

  1. Assisted the team in pitching and annual planning support for multiple international brands such as Johnson & Johnson, BMW, Danone, Carlsberg, and Tuborg. Conducted competitor and consumer analysis, and proposed media creative ideas.2. Production of OMD's 15th-anniversary video, and promotion across offline media in over 10 citiesnationwide (such as subways, outdoor screens, etc.). Full coverage and daily content reported during the 2015-2016 Shanghai CES exhibition.3. Served as the Creative Team PM, and assisted the Creative Director in facilitating cross-department communication among hundreds of colleagues within the company. Allocated project resources, monitored project execution, and ensured projects were completed with high quality within specified timelines. During this period, responsible for projects such as UNICEF H5, creative content for Chloe's official account, and digital materials for Sony. Show less

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  费芮互动Verystar

  Mar 2017 - Aug 2017

  Traffic

  Formulated project management plans. Coordinated internal and external resources, cooperated with nearly 100 colleagues from various departments including administration, technology, sales, and creative. Supervised project progress and quality control, cost management, and change management.

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  Vision Star

  Aug 2017 - Dec 2022

  Media Manager/Senior Content Marketing Manager

  1. Assisted the sales department in formulating content marketing strategies for long/short entertainment shows, IP cooperation, and media plans. Conducted in-depth analysis of content market trends, identified business opportunities for brands, and formulated content strategies and media creativity. Provided annual services for 10 clients and engaged in single-campaign collaborations with over 20 clients, helping brands increase exposure, search indices, CTR, and sales. Total sales achieved over 10 millions.2. Formulated digital media strategies for internet, finance, and beauty and skincare brands. Provided Ali UD strategies for Brand- LANEIGE during 38/618/D11. 3. Established an entertainment shows evaluation model, and successfully predicted popular content e.g. "Go Go Squid!" "Crime Crackdown," "The Untamed," "The Knockout," and "Annual Comedy Competition." Successfully facilitate business with clients, e.g. integrated marketing for KONO's "Nice to Meet You" achieved over 250 million views, a 200%+ increase in KONO search, a doubled industry consumer penetration rate, and ascended to the 4th position on the brand ranking within Douyin. Show less

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  Caviar Media Technology

  May 2023 - now

  Planning Manager

  1. Assisting the sales department for business development, formulating content marketing strategies for long/short entertainment shows, and IP cooperation plans. Utilize consumer insights, analyze brand status, and previous marketing campaigns to identify business opportunity. 2. Collaborating with director's shooting team, platforms, and clients to implement business rights. Managing the workflow of onsite shooting and ensuring clients’ brand equity implementation embedded in the show. (e.g.Bilibili's "College Students Who Love Singing" variety show, with 10 commercial shootings. Show less