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Eng Seong Liew

Eng Seong Liew

Marketing Executive

Followers of Eng Seong Liew2000 followers
location of Eng Seong LiewKuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia

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  • Timeline

  • About me

    Certified Advisor and Coach in Family Business Enterprise Legacy Master Plan

  • Education

    • Chartered Insurance Institute

      1989 - 2009
      AMII, ACII, FCII Insurance

      Completed Associateship in MII and CII (ACII & AMII)Malaysia Insurance Institute (MII)Completed courses in Life Underwriters Training Council(LUTC) in personal insurance

    • National University of Malaysia

      1986 - 1990
      Bachelor of Business Administration Insurance & Marketing

      Aktiviti dan Persatuan:Reserve army officer, Chairman of Tan Hup Mu Do Kwan, Commandar of Red Crescent Society, Chinese representative of Faculty Completed certificate courses in Training ManagementAwarded the best student in the class

    • Bulacan State University

      2014 - 2017
      Doctor of Philosophy - PhD Business Administration and Management, General Passed

    • The Nottingham Trent University

      2000 - 2002
      Master of Business Administration (MBA) in Human Resources and Training Management

  • Experience

    • Hong Leong Assurance

      Jan 1989 - Jan 1990
      Marketing Executive

      Develop leads and maintain a viable network of corporate business contacts.Service the financial institutions account on group and mortgage insurance products.

    • Fubon Life Insurance Company

      Jan 1990 - Jan 1997
      Training at Fubon Insurance in Taiwan

      Established and Edited product brochures and company's agency newsletter.Interacted with actuarial department to produce effective sales promotional materials.Published 52 weeks editorial on insurance articles on the newspaper of Nan Yang Siang Pau &The Star

    • Moderator of Malaysia Insurance Institute

      Jan 1991 - Jan 2000
      Technical Lecturer and LUTC

      Lectruing sales agents for selling and agency mangement. Technical insurance knowledge for institute.

    • Training and Promotion

      Jan 1992 - Jan 1993
      Assistant Manager

      Manage advertising and promotions projects from inception to final stage.Developed sales techniques; sales kits, staff and agency training.Trained, motivated, and supervised a group of trainers.Coordinated the marketing activities and plans for central region in Malaysia.

    • Training and Development

      Jan 1994 - Jan 1997
      Manager

      Established HLA Training & Resource Center at Petaling Jaya.Responsible for creating and implementing 6 months induction training program for marketing executives in Malaysia.

    • MALAYSIA NO 1 INSURANCE BERHAD

      Apr 1999 - Jan 2005
      REGIONAL / SENIOR MANAGER, AGENCY DEVELOPMENT

      Manage staff of 42 with volume sales of over RM22.8 millionSuccessfully negotiate large contracts in general insurance businessPenetrated life annuity products to a large company, estimated premium of RM10 million.Servicing corporate accounts such as Titan, Superfood, Evergreen in MalaysiaWorking Closely with brokers in developing the business that is Antah Sedgwick, LCB , Anika and so onManaging the claims department, underwriting, accounts and business development in Johore State. Tunjukkan kurang

    • Nottingham Trent University

      Feb 2002 - now
      Part Time lecturer

      Lecturing for Knowledge Management, marketing management, strategic management, managing people and supervise Master students' for their thesis and dissertation.

    • Tokio Marine Insurans (Malaysia) Berhad

      Jan 2005 - Jul 2014
      Assistant General Manager

      Establishing business objectives, soliciting business and managing a group of sales people and senior managers.

    • Wawasan Open University

      Jan 2008 - now
      Part Time lecturer

      Strategy Management, HRM, International Business and Management in Organisations

    • Tune Insurance

      Jul 2014 - Jan 2024
      Senior General Manager

      Managing agency and branches portfolio

    • Frankieknowledge Sdn Bhd

      Jan 2024 - now
      Certified in Family Business Enterprise Legacy Master Plan

  • Licenses & Certifications

    • Fellowship of Chartered Insurance Institute, FCII

      Chartered Insurance Institute, UK

  • Volunteer Experience

    • St. John ambulance

      Issued by Officer on Jan 1980
      OfficerAssociated with Eng Seong Liew