Huiyu Lin

Experience

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  World Duty Free - WDF

  Sept 2016 - Aug 2017

  Sales Specialist

  * Answered customers' questions regarding products, prices and availability. * Determined needs, delivered solutions, and overcame objections through consultative selling skills.* Conferred with sales and purchasing personnel to obtain information about customer needs and preferences.* Contacted new and existing customers to discuss their needs and explained how these needs could be met by specific products and services.* Assisted to manager to analyze the Chinese sales market and deal with customers’ issues. Show less

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  Akris

  Sept 2017 - Dec 2017

  Sales Associate

  * Day-to-day sales operations, promoted client-focused service, and continuous visual merchandising improvement.* Drove sales growth through class-leading, individualized relationship management; specialized in gathering customer requirements and translated them into targeted solutions and recommendations. * Developed and maintained daily and weekly reports by using MS office. * Performed customer service functions such as client follow-up calls, responded to customer inquiries via phone and email. * Interacted with brand stock system to get product transfer and ensuring procedures are followed accurately. Show less

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  The Estée Lauder Companies Inc.

  Jan 2018 - now

  Brands: Jo Malone London and M.A.C Cosmetics* Coordinate and align with Marketing Executive & Product Manager to run across all Digital Media Campaign including completing briefs, managing the development and production of digital assets, managing external design to develop and gain approval of assets. * Work with the corporate Ecommerce team on the launch, manage, and maintenance the brand retailer portfolios specific online boutiques across Travel Retail EMA. Partner with the Commercial teams to build and activate retailer Digital and Social media partnerships. * Maintain, manage and develop promotional calendar and collateral in line with global strategies and within budget to ensure the smooth running of the brand trade activities for all regions.* Support Regional Marketing Manager that teams are update at store level and further collate feedback from the Operations team with regards to tracking and feeding back results, further preparing of presentations for the quarterly meeting. * Liaise across cross- functional departments in the planning and execution of 360-degree campaigns with its internal, retailers, influencer, and promotional across the EMEA region Show less * Fostering an omni channel approach to meet consumer needs with consumer-centric principal and demonstrate product knowledge across brands to meet customers’ needs. * Proactively participating in local and national company incentives and training, won 3 times incentives via online trainings and store competition.* Managing the creation of marketing materials, collateral, sales support tools, and maintaining visual merchandising in line with Brand/Store/Company guidelines.* Linking sells between sister brands to help grow Items Per Transaction and Average Basket Value, achieved 115% target in Oct 2021.* Delivering exceptional service to clients through personalized consultations and properly placing them with a customized product line. Show less * Reviewed Gatwick La Mer business performance monthly and quarterly with the Sales and Education Executive and analyzed TR clients shopping trend. Eg, Identified targeted flights, generated £10000 in a single flight.* Conducted La Mer events and new product launches in line with company guidelines, ensuring staff, cooperated agency staff are fully prepared and, delegating tasks where appropriate. Eg, Ran events on the counter, hit IPT2.5; A£V 280* Monitored product and GWP stock levels taking action to ensure there is the adequate quantity to achieve counter targets and drove footfall during the promotion period. Eg, 2019 December, South counter rose sales +33% vs 2018 Dec.* Set, monitored, and followed upsells team's incentives with the SMART format used and ensured the team is coached, developed and motivated in all aspects of the business. Eg, New starter induction plan implement and achieved 120% for the first 3 months. Show less

  • Airport Operations Manager

    Oct 2023 - now

  • Marketing Coordinator - Travel Retail EMEA

    Feb 2022 - Oct 2023

  • Multi-brand Beauty Advisor

    Oct 2020 - Feb 2022

  • La Mer Counter manager

    Jan 2018 - Sept 2020
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  GranolaGaGa

  Jun 2020 - Dec 2020

  Social Media Marketing Intern

  * Assisted marketing manager to identify and work with Taiwan influencers to review new products and services using UGC strategy.* Directed and ran campaigns for Facebook, Instagram by providing recommendations to strategic plans on the platforms.* Monitored online brand mentions and respond to customer comments and inquiry in a timely fashion.* Posted contents on the social media platforms and assisted with video and photoshoots projects to carry out consistent brand image contents across all social channels. Eg, Facebook, Shopee* Supported the marketing manager in overseeing the department’s operations and analyzing consumer behavior and trend in Taiwan. * Performed through market research and competitive analysis to understand and effectively communicate product value propositions. Show less