Nandan Adhikari

Nandan Adhikari

Executive Marketing

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location of Nandan AdhikariChandigarh, India

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  • Timeline

  • About me

    Marketing Manager at Polycab India Limited

  • Education

    • Kumaun university

      2007 - 2009
      MBA marketing specilization in marketing
    • GIC Haripur jaman singh

      2001 - 2004
      Intermediate biology
    • Kumaun University

      2007 - 2009
      Master of Business Administration (M.B.A.) speclization in marketing
  • Experience

    • B.L. Agro Industries Ltd

      Apr 2009 - Oct 2010
      Executive Marketing

      Marketing Operations:- Handling the entire army cantt area across Delhi. Business development and sales promotion. Strategic planning and brand promotion. Building strong customer relation with canteen manager. like Nco, Jco, wing commander, canteen officer.etc

    • REI

      Oct 2010 - Feb 2013
      Marketing Officer

      • Promotional and Marketing activities for REI Six Ten Retail LTD.• Handling ATL & BTL Activity. (Planning/Execution/Controlling)• Handling Radio ,TVC Campaign .• Designing of Marketing POP material.• Launching new private labels Brands & NPD-Ready to Eat,Juices,Spices,Snaks,Biscuits.• Looking after the vendors for various jobs.• Handling social media marketing-Facebook, Twitter and company website.• Developing Product packaging.• Liaisoning between the Modern Trade and Sales Team for visibility, consumer promotions & other BTL activities• Handling OOH & Brand Visibility.• Handling PR for the company Show less

    • Wital See Marketing Limited

      Feb 2013 - Apr 2017
      Assistant Manager Marketing

      •Design and manage ATL and BTL marketing activities.

    • Polycab India Limited

      May 2017 - now

      •Design and manage ATL and BTL marketing activities.•Plan and manage the annual marketing activities as per set budget.•Develop partnerships with External Vendors/Agencies to ensure timely execution of marketing initiatives•Ensures co-ordination with sales department to implement & monitor all marketing initiatives.•Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.•Develops the marketing & brand management strategy to support top line & bottom line growth & foray into new segments and innovative products.•Developing a distinctive Marketing Strategy in line with the Brand Vision and positioning through focused consumer insights.•Effective Communication of Brand Expression and PR activities to build and strengthen the Brand Equity.•Create marketing communications campaigns that blend publicity, promotions to enhance the brand image, increase awareness, extend market positioning and raise consumer recognition levels. Show less

      • Chief Marketing Manager

        Oct 2023 - now
      • Deputy Manager marketing and communication

        Apr 2022 - Sept 2023
      • Assistant Manager marketing and communications

        May 2017 - Mar 2022
  • Licenses & Certifications

    • Computer diploma