Nandan Adhikari

Experience

• 

  B.L. Agro Industries Ltd

  Apr 2009 - Oct 2010

  Executive Marketing

  Marketing Operations:- Handling the entire army cantt area across Delhi. Business development and sales promotion. Strategic planning and brand promotion. Building strong customer relation with canteen manager. like Nco, Jco, wing commander, canteen officer.etc

• 

  REI

  Oct 2010 - Feb 2013

  Marketing Officer

  • Promotional and Marketing activities for REI Six Ten Retail LTD.• Handling ATL & BTL Activity. (Planning/Execution/Controlling)• Handling Radio ,TVC Campaign .• Designing of Marketing POP material.• Launching new private labels Brands & NPD-Ready to Eat,Juices,Spices,Snaks,Biscuits.• Looking after the vendors for various jobs.• Handling social media marketing-Facebook, Twitter and company website.• Developing Product packaging.• Liaisoning between the Modern Trade and Sales Team for visibility, consumer promotions & other BTL activities• Handling OOH & Brand Visibility.• Handling PR for the company Show less

• 

  Wital See Marketing Limited

  Feb 2013 - Apr 2017

  Assistant Manager Marketing

  •Design and manage ATL and BTL marketing activities.

• 

  Polycab India Limited

  May 2017 - now

  •Design and manage ATL and BTL marketing activities.•Plan and manage the annual marketing activities as per set budget.•Develop partnerships with External Vendors/Agencies to ensure timely execution of marketing initiatives•Ensures co-ordination with sales department to implement & monitor all marketing initiatives.•Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.•Develops the marketing & brand management strategy to support top line & bottom line growth & foray into new segments and innovative products.•Developing a distinctive Marketing Strategy in line with the Brand Vision and positioning through focused consumer insights.•Effective Communication of Brand Expression and PR activities to build and strengthen the Brand Equity.•Create marketing communications campaigns that blend publicity, promotions to enhance the brand image, increase awareness, extend market positioning and raise consumer recognition levels. Show less

  • Chief Marketing Manager

    Oct 2023 - now

  • Deputy Manager marketing and communication

    Apr 2022 - Sept 2023

  • Assistant Manager marketing and communications

    May 2017 - Mar 2022