Andrei Ciocarlan

Experience

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  Pfizer

  Dec 2009 - Aug 2011

  Medical Representative

  Medical representative at Pfizer Romania. The job required the promotion of Pfizer products to Romanian medical professionals: cardiology, neurology, ophthalmology, ORL, internal medicine, paediatrics, GPs. Ethical promotion for the medicinal products within the Pfizer Cardio/ CNS/ Gastro/ Ophta portfolios, to the HCPs, in compliance with the marketing strategy.Main responsibilities included: • Create and execute on a comprehensive territory plan, which includes delivering branded sales messages, executing planned programs, scheduling and following-up with medical educational programs, and achieving or exceeding sales targets for brands in promotion.• Utilize reporting tools provided to achieve territorial goals.• Fulfil and overdeliver annual goals agreed with the District Manager.• Build business relationships with assigned customers.• Utilize customer focused selling skills in presentations, and keeping post call notes to assist with pre-call planning.• Represent Pfizer Romania at medical conferences Show less

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  Abbott

  Aug 2011 - Apr 2015

  Professional Medical Representative

  Professional Medical Representative at Abbott Products/ Mylan Romania. The job requires the promotion of Abbott/ Mylan products to Romanian medical professionals: gastroenterology, paediatrics, internal medicine, neurology, ORL, pneumologists and GPs. Implementing the marketing strategy in the designated area for the CNS-Gastro-Pedi-Respiratory TA. Promoting core active brands in the allocated territory, sales presentations, promotional activities, micro-marketing projects and observational programs keeping a close relationship with key customers and distributors.Main responsibilities included: • Create and execute on a comprehensive territory plan, which includes delivering branded sales messages, executing planned programs, scheduling and following-up with medical educational programs, and achieving or exceeding sales targets for brands in promotion.• Fulfil and overdeliver annual goals agreed with Area Sales Manager. • Create and develop business relationships with assigned customers.• Identification and classification of doctors in the target group using segmentation tools.• Assure maximum impact of promotional support materials.• Represent Abbott/ Mylan Romania at medical conferences Show less

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  Mylan

  Apr 2015 - Jun 2017

  Product Manager Gastroenterology & New Business

  Developing, implementing, monitoring, and tracking the marketing plans. Fully responsible for the brand plans.• Ttactical plan in accordance with the marketing and communication strategy for long term basis (5 years).• Developing, preparing, and coordinating the execution of the promotional materials with high creativity and innovation insights. • Handle brand finance and budgets, including appropriate management of brand resources and forecasting.• Develop launch readiness plan for Gastro, Hepato, HIV and Urology TAs Gx`s with ownership of specific pre-launch deliverables. Market assessment, long term strategy development, commercial strategy, product positioning and business objectives for short-, medium- and long-term basis (5 years).• Active development of the pre-launch, launch and post-launch phases for Duphalac Fruit and other TA Gx`s - cooperate with other departments to assure market access, price and reimbursement for these products.Developing and implementing multichannel DTC for Mylan OTC brands: Kreon and Duphalac Fruit (TV media campaign, on-line campaign, radio spots campaign, website development, advertising in magazines, promo flyers for patients with medical/ promo information.In collaboration with Marketing Trade Manager, I have developed and implemented several project that implicated pharmacists: e-learning projects (traditional ones and video marketing).• Developing, preparing, and implementing key strategic projects (patient related projects, participation at major national and international events)• Effectively communicating with the global Gastroenterology TA Team in terms of coordinating objective setting, implementing general strategic directions, sharing best practices.• Supervising, coaching, and developing FF colleagues from the marketing strategy point of view.• Lead of promo e-Detailing project to increase promotional effectiveness of MR (CNS-Respiratory-Pain-Gastroenterology TAs). Show less

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  Novartis Oncology

  Jun 2017 - Apr 2022

  Brand Manager at Novartis Oncology responsible with managing the Marketing Strategy for RCC and BC portfolios, with the purpose of identifying the opportunities to drive value, where to invest and to build Brand/Portfolio related strategies. Main accomplishments: • Developing, preparing, and monitoring of the implementation of the tactical plan in accordance with the marketing and communication strategy• Act as brand champion to build focus and passion both internally and with external customers and agencies• Communicate effectively with the Sales Team, to ensure excellence in the implementation of the product strategy• Handle brand finance and budgets, including appropriate management of brand resources and forecasting.• Developing, preparing, and coordinating the execution of the promotional materials with high creativity and innovation insights. • Engage external customers and co-create valuable programs for patients in newly launching brands• Implemented tailored communication on patient profiles• Develop launch readiness plan for new brand in portfolio with ownership of specific pre-launch deliverables. Market assessment, long term strategy development, commercial strategy, product positioning and business objectives for short-, medium- and long-term basis• Active development of the pre-launch and launch activities for new brands in the TA• Effective trainer on Omnichannel communication• Implement new channel communication as part of omnichannel communication• Supervising, coaching, and developing FF colleagues from the marketing strategy point of view Show less Disease area specialist for Novartis Oncology in the Solid Tumours Business Unit, managing the mRCC and Rare Disease portfolios.Market access Specialist for Novartis Oncology with focus on national health programs.Main achievements: • Implemented new innovative projects in order to increase Novartis SoV among physicians• Increased Novartis products SoV in key markets• Identifying key points to address in the national health programs to maximize the access to innovative medicine• Keeping track and improving the national health programs and offer guidance to stakeholders Show less

  • Disease Area Manager

    Mar 2019 - Apr 2022

  • Disease Area Specialist & Market Access Specialist

    Jun 2017 - Mar 2019
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  Merck Group

  Apr 2022 - Oct 2023

  Marketing Manager
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  Discovery Life Sciences

  Oct 2023 - now

  Market Access and Operations Manager Romania