Ashley Binda

Experience

• 

  Justice

  Jul 2008 - Aug 2014

  Brand Representative

  • Grew lasting customer relationships.• Updated promotions on the sales floor.• Kept sales up by constantly adding on products to increase AOV.

• 

  Associate Design

  Jun 2014 - Oct 2015

  Assistant to VP Operations

  • Organized and publicized events.• Monitored all fields where issues are reported.• Maintained communication with employees relating to changes, policies and events.

• 

  Occasion Brands

  Oct 2015 - Apr 2020

  • Built and strengthened valuable industry partnerships to drive collaboration, engagement and revenue.• Managed a list of over 250 influencers, leveraging talents across events, campaigns and marketing tactics.• Successfully produced and executed events, inclusive of vendor and budget management.• Launched five new retail locations to drive sales and increase brand awareness.• Headed media and public relations efforts through media relations management, media outreach and pitches. Show less

  • Brand Marketing Manager

    Mar 2019 - Apr 2020

  • Brand Development Associate

    Feb 2018 - Mar 2019

  • Executive Assistant to CEO

    Oct 2015 - Feb 2018
• 

  KandyPens

  Nov 2019 - Dec 2019

  Consultant

  • Led creative direction for brand aesthetic.• Guided branding of identity, product assortments and related social media channels based on audience targeting and segmentation.

• 

  New York Post

  Sept 2020 - now

  • Manage multi-media marketing efforts for acquisition campaigns across all products.• Obtain and oversee mutually beneficial partnerships to increase sales and drive awareness. • Monitor + analyze campaign results and make strategic recommendations to improve performance.• Develop + execute marketing plans for branded events/activations ensuring brand aesthetic and vision goals are met.• Lead + develop creative strategy based on product and audience targeting and segmentation.• Submit annual budget plans, conduct quarterly reforecast, and monitor budget performance against actual expenditures.• Oversee vendor relationships to ensure timely project completion, maintain a streamlined workflow and uphold campaign progress. Show less

  • Sr. Manager, Consumer Marketing

    Jul 2024 - now

  • Manager, Consumer Marketing

    Sept 2020 - Aug 2024