Khandker Farid Uddin

Experience

• 

  Bayer CropScience Ltd. Bangladesh

  Sept 2007 - Jan 2024

  Core Functions:• Develop and implement innovative horticulture solutions.• Manage insecticides, PGR, and vegetable seeds portfolio.• Create loyalty programs and differentiate from competitors.• Customize value propositions for different customer segments.• Optimize brand pricing for maximum company profit.• Lead new product launches through creative marketing strategies.• Maximize ROI on external resources and media.• Drive short and long-term business goals.• Plan and execute campaigns and events digitally • Analyze trends and competitor approaches for future planning.Achievements:• Achieved +40% growth in horticulture portfolio and +50% growth in insecticides.• Increased market share of 'Belt Expert' from 2% to 6% with premium pricing.• Raised sales of 'Belt Expert' by +22% from 46 to 56 KL.• Boosted sales of 'Solomon' for sucking pest control from 19 to 47 KL.• Established 'Fit & Fresh' concept with high growth in horticulture • Successfully reached out to 50,000 farmers with the 'Geopotato' digital project.• Implemented effective marketing strategies resulting in increased market share.• Developed and executed trade materials such as POSMs, leaflets, and PPT.** Promoted as Crop Specialist Horticulture and Asset Lead Insecticides Show less Achievements:• Achieved Top Performer Award (TPA) within Bayer's customer marketing department in 2020.• Implemented "Veg T20" campaign, achieving +10% growth in vegetable crop sales.• Led pricing strategy for Insecticides portfolio, maximizing profitability.• Introduced Liquidation Premier League (LPL) strategy for enhanced focus on liquidation.• Collaborated with GEOPOTATO and International Finance Corporation (IFC) for ongoing projects.• Organized global crop specialism training for employees in India and Bangladesh.• Executed impactful launch of Luna Sensation for Onion crop• Led a team of 500 field staff members, organizing national-level conference 'Abhijatra'.• Created high demand for rice seeds through a successful BTL campaign, achieving "Zero Inventory" of Arize Dhani Gold. Show less Achievements:• Developed and implemented countrywide crop marketing strategies to drive growth.• Successfully increased market share in Vegetables and Fruits in 2015.• Launched Oberon in Tea plantation, establishing it as a popular brand.• Organized Veg workshop "Boost Up-summer veg" to drive awareness and sales.• Promoted Belt+ Confidor Tank mix concept, achieving 25% growth in liquidation.• Fostered strong partnerships with food processing companies, boosting industrial business.• Aligned crop and portfolio strategy with global expectations.• Conducted market studies in collaboration with Business Intelligence for market insights.• Supported sales personnel to develop and expand market share.• Implemented a follow-up process and maintained campaign dashboard for effective management reporting. Show less Achievements:• Developed a portfolio strategy, aligning with global expectations.• Successfully executed pre-launch activities for new products.• Established a strong brand presence in the target segment.• Efficiently steered marketing budget preparation for optimal results.• Monitored and analyzed field-level market activities.• Implemented timely communication and effective usage of business intelligence tools.• Streamlined product supply department operations, ensuring accurate label changes.• Fostered an innovative culture, resulting in the successful introduction of Whip Super herbicide for Jute and achieving 10 KL in 2010.** Started as Regulatory Officer and promoted to Product Manager – Herbicides Show less

  • Crop Specialist-Horticulture & Asset Lead

    Jan 2020 - Jan 2024

  • Grower Marketing Manager

    Sept 2016 - Dec 2019

  • Lead – Vegetables, Fruits, Food Chain, and Insecticides, tea, etc.

    Nov 2011 - Aug 2016

  • Product Manager – Herbicides

    Mar 2009 - Oct 2011

  • Field Marketing Officer

    Sept 2007 - Feb 2009
• 

  Bayer

  Aug 2023 - now

  Marketing Manager