David Kelley

Experience

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  TMP Worldwide UK

  Jan 2006 - Feb 2008

  Product Designer

  Customer insight driven design process and thinking for a fantastic organisation across hundreds of brands and sectors.

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  Tomorrow People

  Feb 2008 - Mar 2009

  Product Designer

  Customer Experience Design, data driven design thinking and processes, User Testing, Digital Strategy, Conversion Rate optimisation (CRO), Multi-Channel analysis, Campaign optimisation.

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  JLT Group

  Apr 2009 - Nov 2015

  Working within the tight and challenging constraints of financial services to design compliant and effective end-to-end user experience across multiple platforms and products.Optimising flows, reducing friction and increasing conversion through qual + quant research.Responsible for user research, journey and empathy mapping, persona creation, user testing, data & analytics reporting, conversion rate optimisation while also leading and coaching a small design team.

  • Design Manager | Senior Product Designer

    Sept 2014 - Nov 2015

  • Senior Product Designer + Lead

    Feb 2012 - Nov 2015

  • Product Designer

    Apr 2009 - Feb 2012
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  Purplebricks

  Nov 2015 - Jan 2021

  Hands on Product Designer. Leading, developing, mentoring and inspiring design professionals.Crafting user-centric experiences alongside an amazing Product, Engineering and Design team (Design Leads, Design Ops, Service Design, UI Designers, Product Designers, User Research and Content producers) in an agile, tech enabled organisation.From discovery through delivery, working closely with stakeholders and users to understand and translate motivations, barrier, met/unmet needs into informed and well designed experiences that drive the right outcomes. Show less A hands on Senior Product Designer and Head of Design. Leading and translating discovery through to continuous delivery of product enhancements across multiple products and platforms following established lean, agile and design thinking methodologies.As the most senior Design Leader I sought to continually inspire, mentor, develop and scale an ever adapting team of passionate design professionals while establishing a fun and inspiring culture of learning and mentoring across the design department.Very much enjoyed raising the internal and external profile of Design at Purplebricks to attract the best talent and celebrate our achievements with others. Show less I jumped at the chance to join the UK's fasters growing company, and now leading PropTech agency. Leading customer centric design thinking to meet customer and business goals and support further growth in the UK market.As well as leading design of a new disruptive product and business model I was lucky enough to lead the maturing of Design as a discipline across the organisation and help other realise the benefits of integrating Design properly at scale. Joining Purplebricks before the IPO gave me the opportunity to learn from some of the most talented technologist around as we prepared to launch and float on the stock exchange, as well as collaborating face to face on a daily basis with such incredible entrepreneurs and founders which gave me invaluable insight and experience outside of my professional day-to-day role. Show less

  • Senior Product Designer | Design Ops | Head of Product Design

    Nov 2019 - Jan 2021

  • Senior Product Designer | Head of Product Design

    Dec 2018 - Nov 2019

  • [Interim] Global Head of Product Design | Senior Product Designer

    Sept 2017 - Dec 2018

  • Senior Product Designer | UX manager

    Nov 2015 - Sept 2017
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  David Kelley Design Limited

  Aug 2021 - May 2024

  Product Designer | UX/UI

  Working with a variety of organisations, from start ups to enterprise, as a self employed contractor.Product Designer | Design Lead | UX / UI / Design Ops

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  Spirax Sarco

  Mar 2022 - now

  Leading DesignOps, supporting to scale and develop a design team. Leading sustainable design to help organisations reduce carbon emissions, predict maintenance and downtime while reducing costs. IoT. Industry 4.0. Engineering. Co2.

  • Design Leader (OPs / UX)

    Dec 2023 - now

  • Lead Product Designer

    Mar 2022 - now