Daniel Ferreira

Experience

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  Bio Ritmo Academia

  Sept 2002 - Oct 2005

  Marketing and Sales Assistant

  - Strategic analysis of market and sales information;- Development of management, automated reports for decision-making;- Integration of sales information systems, creation of KPIs (evaluation of team and individual performance);- Structuring and dissemination of variable results from sales team to HR and Marketing;- Selection and training of new members for sales team in the 12 units of the gym.

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  Avon

  Aug 2006 - Jul 2008

  Marketing Intern

  As assistant to the product manager, I was responsible for every product within the company. Briefing and monitoring photos (still and studio), searching for references for the product catalog, developing layouts for direct-sales brochures and art direction for Avon Makeup and Fashion & House’s quarter-planning brochures.

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  Hg2 Marketing e Publicidade Ltda.

  Jul 2008 - Oct 2009

  Account Planner

  Strategic and creative planning, shopper marketing, relationship marketing, on and offline campaigns for clients such as Nossa Caixa, METRA and Empório Naka.Highlight: Strategic planning and positioning for the creation of the Minha Casa Minha Vida Card, in partnership with the Federal Government, through Nossa Caixa, one of the largest public banks in Brazil. With this card, millions of Brazilians were able to purchase construction material and remodel their first property through long-term financing.During this period, I also developed communication plans for the political campaigns of presidents, governors, mayors and senators in several Brazilian states and cities. Show less

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  Duda Propaganda

  Jan 2010 - Dec 2012

  Creative and strategic planner

  Development of strategic planning - on and offline - aimed at generating awareness, consideration and engagement/conversion with different targets.To achieve this, I used tools such as CRM platforms, customer insights and behavior, trend watching and cool hunting to develop 360 plans for clientes.

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  The Group Comunicação | WPI

  Dec 2012 - Dec 2015

  Senior Account Planner (on/offline)

  Create attractive strategies and plans along with platforms that allowed engagement and build enriching experiences for different types of consumers.Simultaneously, I developed plans and executed integrated CRM marketing campaigns.Responsible for map out customer journey plans and leverage marketing automation tools for customer lifecycle marketing.As a strategic planner in The Group Comunicação, I had 70% of approval in account competitions and collaborated with the agency to conquer one of the most important awards for Live Marketing agencies in Brazil: Promotional Agency of the Year in 2016. Show less

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  Salem

  Dec 2015 - Aug 2017

  CRM and Strategic Planning Manager

  Responsible for CRM (acquisition/retention/win-back), online/off-line strategy, and brand strategy for clients such as Santander Bank, Banco Toyota, Petrópolis Group, and Porto Seguro. Support for CRM implementation, calendar planning & execution of the CRM plan, delivering effective and timely across all CRM touchpoints (E.g. Email, Mobile App Push Notifications, SMS channels).Measure performance, build and analyze reports, plan and manage test/control design and execution, and provide actionable recommendations.My team and I collaborated to acquire new clients to the agency and make the business grow 2,2MM in annual net billing. Show less

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  Accenture Portugal

  Mar 2018 - Jan 2021

  Digital and Data Analytics Specialist

  Handle, analyze and interpret data in digital platforms for a multinational client in a multicultural context. My objective is improve the user experience, identify gaps, and develop methods for effective implementation of processes and policies, as well as accuracy in project-oriented tasks.Responsible for carrying out, reiterate, refine, and review marketing experiments with speed and agility for quick wins and scaling of successful trials. Also responsible for creating and maintaining automated dashboards to measure KPIs and perform data validation. Show less

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  Nestlé

  Jan 2021 - now

  • Data Manager - Food Europe

    Aug 2024 - now

  • Data & Analytics Expert - Zone Europe

    Jan 2021 - Aug 2024