
Nitesh Amin
Research Assistant - (Diploma/Associates 3rd Yr Co-op)

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About me
Associate Director, Programmatic | Driving ROI & Innovation for Top Brands | Analytical Data-Driven Marketer
Education

Shri Bhagubhai Mafatlal Polytechnic
2001 - 2005Diploma Mechanical Engineering First Class with DistinctionActivities and Societies: U-Wah 1. Students Chapter Chairperson for 2002-032. Organized social camps for S.B.M.P

Mumbai Educational Trust, MET League of Colleges
2010 - 2012PGDM (MBA) Marketing First Class with DistinctionActivities and Societies: Confluence 2011 IIM A - MBA in Marketing with Focus on Fundamentals, Strategy, Media, Basic Finance, Sales, Brand, Digital.- Academic and Social committee steering group head for organizing different academic and social events in MET for PGDM from 2010-2012.

George Brown College
2021 - 2022Ontario College Graduate Certificate Digital Media Marketing B413 A+ GPA 4Activities and Societies: Peer Coach for Careers services under Student Success Department. - Audience Targeting in Facebook Blueprints and Google Analytics as per AIDA funnel, Programmatic and Real Time Bidding, Facebook Ads, Google Ads, LinkedIn Marketing, Video and Display Ads with Paid Media Metrics.- Projects on Evergreen and Micro Content formation, Long Form Blog Articles, Infographics, WordPress and Wix website designing, Flipgrid Videos, as well linking On and Off page SEO for promoting content.- Upskilled with organic search for promoting landing webpages with search… Show more - Audience Targeting in Facebook Blueprints and Google Analytics as per AIDA funnel, Programmatic and Real Time Bidding, Facebook Ads, Google Ads, LinkedIn Marketing, Video and Display Ads with Paid Media Metrics.- Projects on Evergreen and Micro Content formation, Long Form Blog Articles, Infographics, WordPress and Wix website designing, Flipgrid Videos, as well linking On and Off page SEO for promoting content.- Upskilled with organic search for promoting landing webpages with search engine optimization, taking case studies on avoiding keywords stuffing, stop words, search spider blocks, and technicalities of HTML, CSS.- Projects on RFM (recency, frequency, monetary), Chaid Analysis, and Lifetime Value for email marketing campaigns. - Formulated a group project for launching IKEA rentals, a subscription-based furniture business model in Canadian market.- Worked hands on marketing automation software like Hootsuite, MailChimp, ConstantContact, etc. Show less

Department of Physics, University of Pune
2005 - 2008Bachelor of Engineering - BE Production Engineering First Class with DistinctionActivities and Societies: Mechtrix 06, Mechtrix 07, NCQE 08, IIPE 1. University Topper of Pune for 2005-06, 2006-07, 2007-08 for production Engg s/w and was rewarded a trophy for the same from Indian Institute of Production Engineers2. Organized Metal Machining competition for Mechtrix 06 & Mechtrix 07(Technical festival of D.Y.P.C.O.E)3. Organized National Conference on Quality Engineering in 2007 for D.Y.P.C.O.E4. Student member of Indian Institute of Production Engineers
Experience

Larsen & Toubro
Jun 2003 - Nov 2003Research Assistant - (Diploma/Associates 3rd Yr Co-op)Development of Tooling & Assembly Line for Electrically Operated Mechanism for Moulded Case Circuit Breakers.

Air India Limited
Dec 2004 - May 2005Assistant - Component Overhaul Division (Diploma/Associates Final Yr. Co-op)Inspection & Trouble shooting of Fan Thrust Reversor of Aircraft Engines.

Larsen & Toubro
Jul 2006 - Dec 2006QC Assistant - (Engineering Bachelor's 3rd Yr Co-op)Analysis & Solution for Shop floor & Customer Complaints of Petroleum Dispensing Pumps.

Tata Steel
Jan 2008 - Jun 2008Production Assistant - (Engineering Bachelor's Final Yr Co-op)Industrial Project - Automation of Pole Rotation Assembly of Galvanizing process by Pneumatic System.

Tata Communications
Jan 2011 - Feb 2011Market Research Intern (MBA - Winter Co-op)Market Research to study ICT Adoption of Small Medium Scale Business in Mumbai for Tata Communications.
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Micro Technologies (India) Ltd.
May 2011 - Jul 2011Market Research Intern (MBA - Summer Co-op)Market Research and Analysis of Purchasing Behavioral Pattern of/and Perception of End-Users towards Building Infra & Vehicle Security Solutions.

Bharat Bijlee Ltd
Jun 2012 - Feb 2014Sales Manager- Handled business valued at INR 110 million from Major Key & SME Accounts.- Visited key accounts weekly and resolving price/ service-related issues.- Successfully handled project orders, right from enquiry generation, design approval from consultants, technical discussion with clients, coordinating with design, SCM, production, & quality assurance for smooth execution of the project up to order execution.- Achieved weekly billing targets.- Developed new customer by potential mapping, visits & planned tours resulting in generation of leads. Show less

Honeywell
Mar 2014 - Jul 2014Senior Engineer Sales and MarketingResponsible for Homes & Water division product management, marketing and sales for products like Actuators, HVAC valves, Field Devices, etc.

Siemens
Jul 2014 - Jan 2021- Promoted as Manager in Oct-2017. Led a team of 3 AMs.- Increased revenue to INR 150 million by acquiring 150+ Clients.- Founded in person and virtual “Lunch and Learn” initiative “TechKnow” at Siemens Mumbai. - Co-founder of email marketing initiative “Pragati”. Over 50,000 circulations for office.- Developed and conducted at least 4 Promotion activities monthly like product demo, catalog marketing, road shows, etc.- Recorded 20 project enquiries in Salesforce CRM monthly to maintain healthy project pipeline.- Retained clients, also identified product gaps, and aided potential opportunities from clients. Show less - Developed and conducted Sales Promotion activities like product demo, technical seminars, catalogue marketing, road shows to demonstrate the benefits of SL products. - Initiated rate contracts for ease of transaction with regular clients, also carried online sales transactions.- Registered and administered sales offers in SL format for direct project enquiries.- Participated actively in after sales service-related issues for product troubleshooting for resolutions.- Mapped competitor information with market intelligence and provided input to product management for proactive benchmarking. - Updated project enquiries in Salesforce to maintain healthy project pipeline, updated sales visit reports in dedicated format, maintained sales contracts, updated product knowledge by attending product trainings and reading technical literatures. Show less
Manager Marketing and Sales
Oct 2017 - Jan 2021Senior Executive Marketing and Sales
Jul 2014 - Sept 2017

George Brown College
Aug 2021 - Dec 2021Career Peer Coach- Worked virtually on campus and assisted students with resume, cover letter writing, LinkedIn profile building, and workshop content creation.- Conducted online coaching, including online resume and cover letter editing.- Conducted a virtual seminar on RBCxGBC along with my Mentor and RBC HR professional for resume dos and don’ts. - Assessed student needs and assist them in identifying job search strategies and labour market research.- Promoted Career Services through familiarizing students with appropriate resources and services available on GB Careers page.- Encouraged student engagement in GBC Student Success Centre and Career Centre through relationship-building, active listening, and offering appropriate referrals to service areas. Show less

RBC
Jan 2022 - May 2022Marketing Communications Associate- Curated & Supported production and posting of Content on RBC GAM website- Beta tested staging and production web pages for GAM and PH&N website- Conducted fortnightly web auditing for regulatory content- Learned and used Salesforce Marketing Cloud and Project Management tools like Wrike and JIRA

Google
May 2022 - Sept 2023Programmatic Campaign Specialist- Managed ad spends on DV360, supporting Big Hold-Co Agencies and collaborating with cross-functional teams for trading desk support.- Oversaw advertisers from diverse industries (Auto, CPG, Telco, Finance, etc.) while working closely with Programmatic and Large Customer Sales AMs to ensure campaign success.- Served as a Product Champion, aligning DV360 workflows with strategic media plans and providing hands-on support for Display, OLV, YouTube, and Audio.- Developed customized creative strategies, including frequency analysis, campaign automation, and the facilitation of experiments and lift studies, contributing to noteworthy campaign successes. Show less

Brainlabs
Sept 2023 - nowAssociate Director, Programmatic
Licenses & Certifications
- View certificate
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Google Analytics Individual Qualification
Google Digital Academy (Skillshop)Apr 2022 
Social Marketing Certification
Hootsuite AcademyDec 2021- View certificate
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Google Ads Display Certification
Google Digital Academy (Skillshop)Sept 2021 - View certificate
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Display & Video 360 Certification Exam
Google Digital Academy (Skillshop)Apr 2022 - View certificate

Hootsuite Platform Certification
Hootsuite Academy
Honors & Awards
- Awarded to Nitesh AminSiemens Champion for LV Motors Mumbai Office for H2 FY16 Siemens Ltd Aug 2016
- Awarded to Nitesh AminSiemens Instant Puraskar for LV Motors FY15 Siemens Ltd. Dec 2015
- Awarded to Nitesh AminUniversity Topper Trophy for 3rd year engineering production s/w for 2007 Indian Institute of Production Engineers Pune Section Jul 2007 Academics topper for Production engg stream of Pune University for 2 years straight
- Awarded to Nitesh AminMechtrix-07 Trophy Dr. D.Y.Patil College of Engineering Pune Feb 2007 For organising Metal Machining competition for Mechtrix 07 (Tech Fest of DYPCOE)
- Awarded to Nitesh AminUniversity topper for 2nd year production engineering s/w for year 2006 University of Pune Jul 2006 For academics topper of production engineering for Pune University
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