Nitesh Amin

Nitesh Amin

Research Assistant - (Diploma/Associates 3rd Yr Co-op)

location of Nitesh AminToronto, Ontario, Canada

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  • Timeline

  • About me

    Associate Director, Programmatic | Driving ROI & Innovation for Top Brands | Analytical Data-Driven Marketer

  • Education

    • Shri Bhagubhai Mafatlal Polytechnic

      2001 - 2005
      Diploma Mechanical Engineering First Class with Distinction

      Activities and Societies: U-Wah 1. Students Chapter Chairperson for 2002-032. Organized social camps for S.B.M.P

    • Mumbai Educational Trust, MET League of Colleges

      2010 - 2012
      PGDM (MBA) Marketing First Class with Distinction

      Activities and Societies: Confluence 2011 IIM A - MBA in Marketing with Focus on Fundamentals, Strategy, Media, Basic Finance, Sales, Brand, Digital.- Academic and Social committee steering group head for organizing different academic and social events in MET for PGDM from 2010-2012.

    • George Brown College

      2021 - 2022
      Ontario College Graduate Certificate Digital Media Marketing B413 A+ GPA 4

      Activities and Societies: Peer Coach for Careers services under Student Success Department. - Audience Targeting in Facebook Blueprints and Google Analytics as per AIDA funnel, Programmatic and Real Time Bidding, Facebook Ads, Google Ads, LinkedIn Marketing, Video and Display Ads with Paid Media Metrics.- Projects on Evergreen and Micro Content formation, Long Form Blog Articles, Infographics, WordPress and Wix website designing, Flipgrid Videos, as well linking On and Off page SEO for promoting content.- Upskilled with organic search for promoting landing webpages with search… Show more - Audience Targeting in Facebook Blueprints and Google Analytics as per AIDA funnel, Programmatic and Real Time Bidding, Facebook Ads, Google Ads, LinkedIn Marketing, Video and Display Ads with Paid Media Metrics.- Projects on Evergreen and Micro Content formation, Long Form Blog Articles, Infographics, WordPress and Wix website designing, Flipgrid Videos, as well linking On and Off page SEO for promoting content.- Upskilled with organic search for promoting landing webpages with search engine optimization, taking case studies on avoiding keywords stuffing, stop words, search spider blocks, and technicalities of HTML, CSS.- Projects on RFM (recency, frequency, monetary), Chaid Analysis, and Lifetime Value for email marketing campaigns. - Formulated a group project for launching IKEA rentals, a subscription-based furniture business model in Canadian market.- Worked hands on marketing automation software like Hootsuite, MailChimp, ConstantContact, etc. Show less

    • Department of Physics, University of Pune

      2005 - 2008
      Bachelor of Engineering - BE Production Engineering First Class with Distinction

      Activities and Societies: Mechtrix 06, Mechtrix 07, NCQE 08, IIPE 1. University Topper of Pune for 2005-06, 2006-07, 2007-08 for production Engg s/w and was rewarded a trophy for the same from Indian Institute of Production Engineers2. Organized Metal Machining competition for Mechtrix 06 & Mechtrix 07(Technical festival of D.Y.P.C.O.E)3. Organized National Conference on Quality Engineering in 2007 for D.Y.P.C.O.E4. Student member of Indian Institute of Production Engineers

  • Experience

    • Larsen & Toubro

      Jun 2003 - Nov 2003
      Research Assistant - (Diploma/Associates 3rd Yr Co-op)

      Development of Tooling & Assembly Line for Electrically Operated Mechanism for Moulded Case Circuit Breakers.

    • Air India Limited

      Dec 2004 - May 2005
      Assistant - Component Overhaul Division (Diploma/Associates Final Yr. Co-op)

      Inspection & Trouble shooting of Fan Thrust Reversor of Aircraft Engines.

    • Larsen & Toubro

      Jul 2006 - Dec 2006
      QC Assistant - (Engineering Bachelor's 3rd Yr Co-op)

      Analysis & Solution for Shop floor & Customer Complaints of Petroleum Dispensing Pumps.

    • Tata Steel

      Jan 2008 - Jun 2008
      Production Assistant - (Engineering Bachelor's Final Yr Co-op)

      Industrial Project - Automation of Pole Rotation Assembly of Galvanizing process by Pneumatic System.

    • Tata Communications

      Jan 2011 - Feb 2011
      Market Research Intern (MBA - Winter Co-op)

      Market Research to study ICT Adoption of Small Medium Scale Business in Mumbai for Tata Communications.

    • Micro Technologies (India) Ltd.

      May 2011 - Jul 2011
      Market Research Intern (MBA - Summer Co-op)

      Market Research and Analysis of Purchasing Behavioral Pattern of/and Perception of End-Users towards Building Infra & Vehicle Security Solutions.

    • Bharat Bijlee Ltd

      Jun 2012 - Feb 2014
      Sales Manager

      - Handled business valued at INR 110 million from Major Key & SME Accounts.- Visited key accounts weekly and resolving price/ service-related issues.- Successfully handled project orders, right from enquiry generation, design approval from consultants, technical discussion with clients, coordinating with design, SCM, production, & quality assurance for smooth execution of the project up to order execution.- Achieved weekly billing targets.- Developed new customer by potential mapping, visits & planned tours resulting in generation of leads. Show less

    • Honeywell

      Mar 2014 - Jul 2014
      Senior Engineer Sales and Marketing

      Responsible for Homes & Water division product management, marketing and sales for products like Actuators, HVAC valves, Field Devices, etc.

    • Siemens

      Jul 2014 - Jan 2021

      - Promoted as Manager in Oct-2017. Led a team of 3 AMs.- Increased revenue to INR 150 million by acquiring 150+ Clients.- Founded in person and virtual “Lunch and Learn” initiative “TechKnow” at Siemens Mumbai. - Co-founder of email marketing initiative “Pragati”. Over 50,000 circulations for office.- Developed and conducted at least 4 Promotion activities monthly like product demo, catalog marketing, road shows, etc.- Recorded 20 project enquiries in Salesforce CRM monthly to maintain healthy project pipeline.- Retained clients, also identified product gaps, and aided potential opportunities from clients. Show less - Developed and conducted Sales Promotion activities like product demo, technical seminars, catalogue marketing, road shows to demonstrate the benefits of SL products. - Initiated rate contracts for ease of transaction with regular clients, also carried online sales transactions.- Registered and administered sales offers in SL format for direct project enquiries.- Participated actively in after sales service-related issues for product troubleshooting for resolutions.- Mapped competitor information with market intelligence and provided input to product management for proactive benchmarking. - Updated project enquiries in Salesforce to maintain healthy project pipeline, updated sales visit reports in dedicated format, maintained sales contracts, updated product knowledge by attending product trainings and reading technical literatures. Show less

      • Manager Marketing and Sales

        Oct 2017 - Jan 2021
      • Senior Executive Marketing and Sales

        Jul 2014 - Sept 2017
    • George Brown College

      Aug 2021 - Dec 2021
      Career Peer Coach

      - Worked virtually on campus and assisted students with resume, cover letter writing, LinkedIn profile building, and workshop content creation.- Conducted online coaching, including online resume and cover letter editing.- Conducted a virtual seminar on RBCxGBC along with my Mentor and RBC HR professional for resume dos and don’ts. - Assessed student needs and assist them in identifying job search strategies and labour market research.- Promoted Career Services through familiarizing students with appropriate resources and services available on GB Careers page.- Encouraged student engagement in GBC Student Success Centre and Career Centre through relationship-building, active listening, and offering appropriate referrals to service areas. Show less

    • RBC

      Jan 2022 - May 2022
      Marketing Communications Associate

      - Curated & Supported production and posting of Content on RBC GAM website- Beta tested staging and production web pages for GAM and PH&N website- Conducted fortnightly web auditing for regulatory content- Learned and used Salesforce Marketing Cloud and Project Management tools like Wrike and JIRA

    • Google

      May 2022 - Sept 2023
      Programmatic Campaign Specialist

      - Managed ad spends on DV360, supporting Big Hold-Co Agencies and collaborating with cross-functional teams for trading desk support.- Oversaw advertisers from diverse industries (Auto, CPG, Telco, Finance, etc.) while working closely with Programmatic and Large Customer Sales AMs to ensure campaign success.- Served as a Product Champion, aligning DV360 workflows with strategic media plans and providing hands-on support for Display, OLV, YouTube, and Audio.- Developed customized creative strategies, including frequency analysis, campaign automation, and the facilitation of experiments and lift studies, contributing to noteworthy campaign successes. Show less

    • Brainlabs

      Sept 2023 - now
      Associate Director, Programmatic
  • Licenses & Certifications

    • Google Analytics Individual Qualification

      Google Digital Academy (Skillshop)
      Apr 2022
      View certificate certificate
    • Social Marketing Certification

      Hootsuite Academy
      Dec 2021
    • Google Ads Display Certification

      Google Digital Academy (Skillshop)
      Sept 2021
      View certificate certificate
    • Display & Video 360 Certification Exam

      Google Digital Academy (Skillshop)
      Apr 2022
      View certificate certificate
    • Hootsuite Platform Certification

      Hootsuite Academy
      View certificate certificate
  • Honors & Awards

    • Awarded to Nitesh Amin
      Siemens Champion for LV Motors Mumbai Office for H2 FY16 Siemens Ltd Aug 2016
    • Awarded to Nitesh Amin
      Siemens Instant Puraskar for LV Motors FY15 Siemens Ltd. Dec 2015
    • Awarded to Nitesh Amin
      University Topper Trophy for 3rd year engineering production s/w for 2007 Indian Institute of Production Engineers Pune Section Jul 2007 Academics topper for Production engg stream of Pune University for 2 years straight
    • Awarded to Nitesh Amin
      Mechtrix-07 Trophy Dr. D.Y.Patil College of Engineering Pune Feb 2007 For organising Metal Machining competition for Mechtrix 07 (Tech Fest of DYPCOE)
    • Awarded to Nitesh Amin
      University topper for 2nd year production engineering s/w for year 2006 University of Pune Jul 2006 For academics topper of production engineering for Pune University