Experience

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  American vintage groupe

  May 2018 - Jul 2018

  Sales internship

  • Provide a personalized customer experience• Maximization of sales by developing a customer database• Back office management (inventory management, deliveries, restocking)• Affiliate merchandising

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  Mccann erickson

  Feb 2020 - Jul 2020

  Strategy planning intern

  • Monitoring and analysis of markets and target audiences: creation of touchpoints, realisation of benchmarks• Research of insights on the relationship between consumers and products, including brand reactions to the current context: subsequently communicated on the agency's Facebook page• Management and evaluation of campaigns in Google Ads and Facebook Business manager• Analysis of the customer journeys and their purchasing behaviours

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  Agence 927

  Sept 2020 - Dec 2021

  Project manager

  • Coordination and management of projects, being the point of contact between clients and teams (internal and external)• Strategic market watch, realization of benchmarks• Briefing, analysis of customer needs and drafting of recommendations• Definition and implementation of social media strategies• Tracing web specifications to ensure their evolution and maintenance with developers

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  Tbwa paris\ proximity

  Jan 2022 - now

  • Market trends analysis, technology, consumer and category research for TBWA\ Proximity brands. • Drafting and consolidation of inspirational presentations for teams and clients. • Production of equipment & participation in the animation of customer design and innovation workshops. • Participation in the development of personas, user journeys and experience mapping. • Definition and implementation of methods for conducting consumer surveys and analyzes in order to identify insights and opportunities. • Participation in the definition, design and implementation of innovative services and products for our customers. • Participation in the writing and the brief of the creative & UX/UI teams. • Leading a "markets" knowledge center for key clients (monitoring and data analysis) • Supporting the Head of Growth Hacking in understanding user behavior and helping to implement optimizations Show less

  • Product Manager

    Sept 2022 - now

  • Strategic Planner assistant

    Jan 2022 - Sept 2022