Travis Russell, MBA, CSCP

Experience

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  Service & Hospitality Operations

  Aug 2012 - Jul 2017

  Various Roles

  Retail Services:Grimsby, ONHospitality Services:Lake Louise, ABNiagara Falls, ONSt. Andrews, NB

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  Campus Living Centres

  Sept 2014 - Apr 2017

  Residence Services Representative

  Fixed Term Contracts October 2016 to April 2017January 2016 to April 2016September 2014 to April 2015 - Front office responsibilities currently accommodating student season at the residence- Demonstrate a high degree of professionalism and delivering appropriate level of service to satisfy student and guest needs- Administer day-to-day front office tasks ensuring student immediate and long-term safety at all times - Night audit and various transaction, payment, refund and additional financial front office reports- Updating student accounts, posting charges and collecting payments- Active use of Campus Living Centres computer software and procedures- Electronic key card activation and knowledge of all building keys, security and fire safety technology- Maintain video surveillance and ensure that cameras are recording at all times- Ensure confidentiality within front office staff and student residents- Consistently, professionally and maturely responding to emergency and residence life procedures in association with partnering institution- Fast paced work environment, must be able to adapt quickly to unpredictable and challenging situations and produce required reports and documentation Show less

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  Accor

  Jul 2017 - Apr 2019

  Senior Reservation Sales Agent

  - Provided exemplary sales expertise and service to guests.- Facilitated reservations for 30+ brands and 4800+ hotels worldwide under the Accor portfolio securing premium product and auxiliary revenue for hotels through room reservations, packages, and add-ons.- Consistently identified sales opportunities while meeting and exceeding sales targets and guest expectations.- 90% QA average, Conversion of 32%, total revenue exceeding $3.4M CAD in 2018- Achieved Senior Agent Accreditation in December 2018 reflecting a high degree of compliance with Leading Quality Assurance (LQA) requirements and consistency in both reservation and behavioural standards while personalizing guest experiences.- Served as Committee Secretary for inaugural employee recognition program under new corporate requirements.- Participated in hotel focus groups discussing opportunities for maximizing revenue through product offerings with sales, marketing and reservation management teams. Show less

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  Three Sons Brewing Inc.

  May 2019 - Mar 2020

  Sales, Marketing & Operations Coordinator

  DiVine Wines & Tea of Life KombuchaAssisted with brand development, customer acquisition and retention, marketing campaigns, operations, logistics, and distribution including the following:- Day to day operations in a retail store setting- Administrative responsibilities- Facilitate purchase orders and invoicing process- Develop marketing strategies to grow brand- Social media campaign planning and execution- Analyze sales and identify areas for improvement- Market research for customer acquisition and retention- Logistics and distribution planning for wholesale business Show less

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  Cooke Inc.

  Jul 2020 - now

  • Lead the True North Seafood Company Inside Sales team with 9 direct reports, positions including training coordination, and inside sales representatives• Hire and onboard new employees, develop training, career development and succession planning solutions for team• Regular review of team performance metrics through established KPIs• Process owner for the Sales Order entry and Product Sample processes• Execute business process improvement initiatives in the sales administration process• Responsible for establishing, documenting, and improving sales operations processes and policies through proactively identifying bottlenecks and resolution, and communicate changes as necessary• Oversee the sales operations systems including the sales order system, CRM, ERP, and various order delivery systems and functions and direct the “super users” of those systems • Support new business and customer onboarding and assign sales support coverage to new accounts while optimizing team account distribution• Effectively leverage and communicate with various stakeholders impacted by sales operations throughout the organization, including supply chain, inventory, logistics, IT, marketing, and accounting Show less • Responsible for managing and maintaining the company’s inventory for designated warehouse locations.• Perform daily in-depth reviews and related root cause analysis associated with warehouse on hand inventory quantity variances to maintain the integrity of inventory reporting.• Work with warehouses to perform daily/weekly/monthly inventory counts and analyze product transactional history to determine appropriate resolution including but not limited to system and on hand quantity adjustments. • Coordinate shipping and receiving activities for prompt invoicing. Show less • Oversee Canadian national accounts including retailers and food service distributors.• Facilitate all internal functions involving customer accounts including order entry, liaising with customers, account managers, production, logistics, and other departments to meet and exceed customer and company expectations.• Serve as main point of contact between customer and company representing brand.• Manage customer claims and payment deductions according to process to minimize A/R balance.• Additional responsibilities include identifying opportunities for process improvement, develop and organize strategies to maximize account and sales support efficiency as the company continues to grow.• Successfully trained and onboarded new team members throughout tenure. Show less

  • Sales Operations Manager

    May 2024 - now

  • Sales Operations Supervisor

    Jun 2022 - Apr 2024

  • Global Inventory Coordinator

    Jan 2022 - May 2022

  • Inside Sales Assistant

    Jul 2020 - Dec 2021