Asmaa ZERKDI

Experience

• 

  Pharmacie Faidherbe

  Jan 2013 - Jan 2013

  Community Pharmacy
• 

  INSERM U 1008 - Laboratoire de bactériologie - Faculté de Pharmacie de Lille

  Apr 2013 - May 2013

  Research and Development Intern

  Développement de pansements anti bactériens à l'Argent.

• 

  Laboratoire des biomatériaux, Faculté de médecine de Lille

  May 2013 - May 2013

  Research Development Intern
• 

  Zenith Pharma

  Jul 2013 - Aug 2013

  Pharmaceutical Production Intern
• 

  Sanofi

  Jun 2014 - Aug 2014

  Regulatory Affairs Intern

  • Assisted in market authorization filings• Controlled promotional marketing materials documents

• 

  CHU de Lille

  Oct 2014 - Mar 2015

  Pharmacy intern

  Intensive Care Unit - Huriez Hospital (Lille, France) • Led treatment interviews with patients and designed a specific interview pattern to avoid prescription error• Set up strategic market analyses for an urology medical device to be used by the unit• Worked in the cardio-thoracic operating room and monitored devices as part of a national scientific research group Show less

• 

  LFB

  May 2015 - Sept 2015

  Junior product manager Immunology

  LFB, French Leader in the Plasma Protein Biotherapies industry (Les Ulis, France) Marketing – Immunology Business Unit • Designed the launch plan for a new Immunoglobulin in a competitive market• Prepared symposium for international key opinion leaders’ committees: Annual Market & Sciences Review • Worked on the restructuring of LFB into French, International and Global Market units

• 

  SPRIM

  Jun 2016 - Jul 2016

  Junior Consultant

  Market study "Infant formula market" :• Designed a commercial launch strategy for a new product • Analysed all competitors present in the market (market share, volumes, prices, positioning)

• 

  Teva Pharmaceuticals

  Jul 2016 - Dec 2016

  Business Intelligence Analyst

  Strategy & Transformation Unit France - Business intelligence – Generics Drug Market • Built role-customized Pharmacy sales-tracking tools• Scoped and streamlined procurement data leading to more efficient reporting • Assessed promotional operations impact on sales using tools like EPPM (IMS) • Delivered ad hoc analysis for group units: Legal (litigation), Marketing, Quality, Customer Service

• 

  Deloitte France

  May 2017 - Sept 2021

  Strategy & Operations Consultant• Led international strategy assignment across the EU to build out a large pharmaceutical industry trade management policy• Managed multi-country procurement to pay projects in the pharmaceutical industry • Developed and deployed a strategic product distribution roadmap, including business impact analysis, program governance, and program policy for an oncology startup• Designed a delivery model for an internal finance tool • Built and implemented a strategic roadmap on education and health services for an African government Show less

  • Senior Consultant LifeSciences and Healthcare

    Jun 2020 - Sept 2021

  • Healthcare Management Consultant

    May 2017 - May 2020
• 

  YouTube

  Oct 2021 - now

  Strategic Partner Manager - Health Partnerships

  - Pioneered recognition of online medical communication: Secured first-ever recognition of online medical practice by the National Orders of Doctors in France [link below]- Built High-Impact Partnerships: Cultivated strategic partnerships with key opinion formers (KOFs), policy institutions, Hospitals across Europe, driving alignment with YouTube's responsibility objectives.- Spearheaded Product Strategy & Execution: Led strategy and execution for multiple product features (YouTube Health), collaborating closely with XFN teams to achieve impactful outcomes.- Advanced AI in Framework Development: Supported senior director in developing and executing a unified framework strategy, integrating AI solutions for Health partners Show less