Sal Battaglia

Experience

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  Seacore Seafood

  Jan 2000 - Jan 2020

  Developed the entire Marketing Plan for the company which encompassed: B2B, Consumer Packaged Goods, E-commerce, Direct To Retail, Retail Markets, Foodservice, Wholesale.Strategically sourced and procured specific products for key clients.Created, Maintained and/or Developed company’s brands: OceanPrime, Housecut Certified, Wyse Bay, seafoodonline.ca, Seafood Depot and Pier 87Created and Developed company campaign and marketing execution for ‘a Fresh Catch since 1987’.Took a team of 3 sales representatives and built and led it to 9 sales representatives increase sales from $30 to 95 million within the Southern Ontario region through organic growth only. Established specific marketing initiatives from Company Image and Communication to Trade Shows and Partnerships with Industry Organizations.Led the executive team in Canada’s Best Managed Companies Proposal in which Seacore won each year since 2011 to present.Developed and maintained all websites in house: seacore.ca, housecut.ca, wysebay.ca, oceanprime.ca, pier87.com and seafoodonline.ca. Developed and maintained SEO and online campaigns including Google AdWords and Bing Advertising.In 2008, set up Sustainable and Environmental Programs before it became a major trend in the Seafood Industry. Developing partnerships with NGOs and governing bodies and leading the company to stay ahead of the curve. Show less Developed and streamlined operations to be more efficient and to increase capacity.Established specific teams within operations and set new goals.Led the team to research, interview and select the ERP Software which became an integral part of the business for distribution, manufacturing, accounting, CRM and more. Worked with software company to developing and implement Mobile App for Order Placing and Product information for B2B customers and sales team.Lead the project team to create a new retail consumer and restaurant business brand in Pier 87 which included everything from brand development to construction to implementation and foodservice operations. Show less

  • Vice President Sales Marketing

    Jan 2010 - Jan 2020

  • Director of Operations

    Jan 2004 - Jan 2010

  • Quality Assurance Manager

    Jan 2000 - Jan 2004
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  Surge Analytics / Surgeship

  Aug 2021 - Jul 2022

  Chief Revenue Officer

  Developed the Sales and Marketing Strategy for the business and its flagship software product called Surgeship. Maintained and developed the company’s brands: Surge Analytics and Surgeship.Created and Developed Sales Channels for B2B including hiring lead generation company, setting tiered pricing and setting up deal terms.Lead all initiatives for Business Development including new sectors of customers.Established specific marketing initiatives from Company Image and Communication including digital, online, social media and print. Show less

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  Gedasa Investments Inc.

  Apr 2022 - now

  Executive Managing Director

  Managing private investments with a trusted group of people.

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  Apex 47 Inc

  Apr 2023 - Nov 2024

  Chief Revenue Officer (CRO)

  Developed and manage the Sales and Marketing Strategy for a new business in the Information Technology and Commercial Security Industries.Negotiated an acquisition of a Commercial Security business.Developed a consulting package for Managed Services Provider for Information Technology.Initiated industry partnerships to establish a new channel for inbound sales. Created all marketing collateral for both divisions of the company.Developed multi-tier pricing and incentives for current and new clients.Created the apex47.com website and edited the html code for specific appearance and functionality.Created the RevGen e-commerce solution specifically targeting businesses within the food industry looking for an online strategy. Show less

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  The Salvation Army in Canada

  Nov 2024 - now

  Senior Advisor, Managed IT Services

  Working with a great team of people that truly care and supports a great cause.