Ebony Clark

Experience

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  First Media Group

  Jan 2004 - Jan 2004

  Intern/Assistant to President

  •Drafted and edited news releases, assembled press kits, PSA’s, brochure copy and marketing materials for a public relations campaign involving prominent and well-known Michigan political figure•Conducted research, assisted in development of promotions and analyzed media coverage

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  Chrysler Financial

  Sept 2006 - Feb 2010

  Loss Mitigation Customer Service Rep.

  • Responded to customer and dealer inquiries; consistently meeting target goals and metrics on monthly, quarterly and annual basis.• Managed on average 30-50 high risk accounts with a portfolio in excess of $150,000.00• Provided problem resolution and analytical abilities• Developed daily strategies to negotiate and mitigate losses increasing profitability• Served on special committees to improve quality of operations and enhance work place environment: Zone Awards and Recognition Committee, First Data Project, Account Review Sessions Show less

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  Airfoil Group

  Nov 2010 - Apr 2011

  Client Solutions Intern

  •Monitored and analyzed media coverage utilizing various outlets including Vocus media monitoring software•Assisted in research for new businses prospects and current clients •Compiled Mediaradar® and IndustryRadar® reports,media lists and editorial calendars•Assisted marketing department with event lists and utilizing social media •Conducted client testimonials•Participated in client brainstorming sessions•Compiled agency month-end reports

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  Universal McCann

  Jun 2011 - Mar 2012

  -Assisted in the development of strategic media plans for five divisions of the ALDI client -Led competitive analysis research -Created regional media plans, flowcharts and post analysis reports for campaign performance-Managed error-free implementation of divisional media plans including the evaluation and implementation of media opportunities

  • Assistant Media Planner-Aldi

    Nov 2011 - Mar 2012

  • Intern, Planning

    Aug 2011 - Nov 2011

  • Local Broadcast Buying Intern

    Jun 2011 - Nov 2011
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  Carat USA

  Mar 2012 - Dec 2013

  Assistant Integrated Planner, General Motors (Cadillac)

  Integrated planning responsibilities including, Cadillac National Broadcast, Print and Total Market; Cadillac CTS launch, US North Central, South Central and West Regional Planning

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  Carat

  Dec 2013 - Nov 2015

  Integrated Associate Planner, General Motors (Cadillac & Chevrolet)

  Integrated planning responsibilities for Cadillac (National OOH/Content, Events and Integrations; CTS/ATS Coupe & South Central Regional) / Chevrolet Trucks (Colorado/Silverado) / Total Market (Multicultural). -Developed and cultivated multi-million-dollar integrated media plans and 360 degree custom content campaigns with vendors -Led branded content & entertainment efforts on behalf of the Cadillac brand in conjunction with The StoryLab-Fully planned and implemented media sponsorship's, events and programs that extended beyond simple media space and time buys including negotiating program details / pricing and executing legal agreements -Developed and cultivate integrated media plans and 360 degree custom content campaigns with vendors-Worked with Cadillac PR AOR to identify and select influencers/bloggers generating original articles for brand alignment-Developed strategic consumer profiles used to aid in achieving annual sales objectives utilizing proprietary syndicated research tools such as MRI, POLK and Kantar Show less

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  WPP

  Nov 2015 - Apr 2018

  Integrated Communications Supervisor / Analyst, Ford Motor Company

  -Manage strategy, preparation and stewardship of diversity media plans for the Ford and Lincoln brands, aligning with key brand development areas within a niche market-Delegate appropriately to Media Planners and Assistant Media Planners to support plan development and execution across multiple and concurrent projects-Utilization of proprietary and syndicated research to interpret industry, historic data and trends to provide insight into both completed projects as well as strategy for future media efforts-Conduct analysis to ensure consistent campaign effectiveness and achieve established program and Brand KPI objectives -Conceptualize and liaise with Account, PR, Events, Branded Content and Creative teams for successful implementation of brand integrations and partnerships to further drive brand recognition-Conduct analysis to ensure consistent campaign effectiveness and achieve established program KPI objectives -Staff supervision, training and development as well as serving as a positive role model with a strong work ethic and vigorously reviewing all work to ensure high quality standard -Lead and manage brand budget and client billing process Show less

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  Carat USA

  May 2018 - Jun 2022

  • Associate Director, Cultural Marketing

    May 2019 - Jun 2022

  • Media Supervisor, General Motors (Chevrolet)

    May 2018 - Jun 2019
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  Influential

  Jun 2022 - Feb 2025

  Director, Client Solutions