Dan Kowalski

Experience

• 

  SpartanNash

  Jul 2009 - now

  Manage categories accounting for over $160M in Dist. Sales and over $50M in Retail. Continuously developing and managing a team to cascade promotional plans throughout the organization and accomplish desk objectives. Present and communicate merchandising and promotional plans to various audiences to increase Market Share and Distribution Sales in an increasingly competitive industry. Utilize Nielsen and cardholder data to make fact based and consumer centric decisions that further category growth.Key Accomplishments:* Piloted, completed and assisted in the development of the SpartanNash Category Manager Development Program* Developed Baby Center concept by pulling together components of Marketing, Pricing, Consumer Analytics and Merchandising into a scalable program to test in Omaha Market. Expansion is in progress due to program success * Created a large pack diaper program for an independent retailer which has now produced over $140k in incremental gross sales during the first 4 months since implementation* Managed the Lighting category though unprecedented industry and technology changes, leaving the desk with +24% in retail sales and +25% profit year over year* Successfully marketed and launched new product PB2 at Spartan Stores for over 10,000 units in its first quarter Show less

  • Director Supply Chain Management

    Jul 2013 - now

  • Assistant Category Manager

    Jan 2010 - Jul 2013

  • Replenishment Buyer

    Jul 2009 - Jan 2010