Kenna Quiroga

Experience

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  Armstrong Garden Centers, Inc.

  Feb 2003 - Aug 2004

  Cashier & Merchandiser

  -Responsible for cashiering and customer service-Promoted to merchandiser, designed and installed sample gardens throughout San Diego County stores

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  Color Me Mine

  Oct 2003 - Jun 2005

  Assistant Manager

  -Responsible for opening and/or closing store -Assisted with scheduling and hiring -Organized and taught painting clinics for children and adults -Handled glazing and firing of ceramic products in kiln

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  Mellano & Company

  Mar 2005 - Apr 2007

  Post Harvest Research Assistant

  -Responsible for new crop performance and production optimization -Managed seven cut flower crops, including propagation, grafting, and fertilization -Supervised full-time four man crew

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  Bogey's

  Dec 2005 - Jan 2007

  Waitress & Bartender

  -Day shift bartender-Managed stocking and closing registers -Cocktail waitress-Fill in full bar night shift bartender

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  West End Marketing

  Feb 2007 - Sept 2007

  Produce Broker

  -Made cold calls to produce buyers around the United States -Responsible for recruiting new accounts. -Increased accounts by 17%

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  Vertical Hold Sport Climbing Center Inc.

  Aug 2007 - Feb 2016

  Marketing and Events Director

  -Executed all corporate & charity events, team building programs and climbing competitions -Handle all gym promotions via social media, Vertical Hold website & email marketing-Excellent relationship with climbing industry vendors -Managed promotional deals such as Yelp Deals, Groupon and Reader Steals -Specialize in company branding, social media, promotions, business & community relations

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  Vertical Hold Sport Climbing Center Inc

  Aug 2007 - Aug 2011

  Gym Manager

  -Supervised staff of 35+ part-time &full time employees-Created companies first social media accounts and email marketing campaign -Responsible for scheduling staff -Handled all supply purchasing -Conducted monthly inventory reports-Managed hiring, terminations, discipline, training and rewarding of all employees-Created payroll reports for upper management-Analyzed and created monthly sales reports

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  ZOIC Clothing

  Mar 2013 - Apr 2016

  Community Marketing Manager

  -Developed ZOIC’s first Brand Ambassador Program, that has doubled in year two-Implemented many creative marketing promotions that drive customer loyalty and following-Plan & coordinate marketing calendar-Drive e-commerce sales by developing & maintaining website features-Design marketing materials, content and email campaigns-Engage with industry thought leaders-Implement & measure all social media efforts-Coordinate and execute events with sales dominating previous years-Engage with apparel buyers, dealer staff and large corporate dealers-Conduct outbound selling and servicing to prospective and current independent dealer accounts-Opened several new accounts and maintained in house existing accounts-Execute merchandising seminars & demonstrations to educate retailers & consumers-Field & resolve inbound sales support requests such as: -At-once orders, availability, order discrepancies, return authorizations and warranty service claims-Deliver exceptional customer service to promote a favorable brand experience -Support our “Always Guaranteed” policy while minimizing product returns and order cancellations-Maintain Sales Force database for all in house accounts Show less

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  Valley Box Company

  Jan 2016 - now

  Marketing Contractor

  SEO BLOG EDITING-Understand and implement the search engine optimization goals for each blog-Ensure all content is optimized for search based on set goals-Ensuring targeted keywords are maximized and used appropriately-Perform blog maintenance activities such as updating links and calls to action-Write content for the blog-Analyze web data to gauge content performanceEMAIL MARKETING-Create email marketing campaigns to promote products and services-Ensure marketing message is conveyed clearly-Write and proofread emails for clarity, grammar, and spelling-Develop a personalization strategy-Review messages for clarity and brevity-Include persuasive 'call-to-actions' to direct web traffic to site-Track and analyze direct marketing campaigns-Use statistical analysis and reports to create future campaignsRECRUITING-Partnering with hiring managers to determine staffing needs for:-Engineering & Office Staff positions-Posting job descriptions on all appropriate platforms-Screening resumes-Performing phone interviews with candidates-Administering appropriate company assessments-Making recommendations to company hiring managers Show less

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  Duck Foot Brewing Company

  Jan 2016 - now

  Planning and sending event email campaignsAssessing and securing rentals for eventsDirectly managing: Social Media Manager & Merchandise CoordinatorIndirectly managing: Website Contractor Approving social media content & time allocationHandling coordination and scheduling of all live musicPreparing agendas for all marketing, asana, and large event-planning meetingsLeading all marketing and planning meetings to ensure accuracy and efficiencyDeveloping Marketing Plans for B2B & B2CTracking and measuring event and promotion revenueReporting on year-over-year or month-over-month dataBuilding and executing an SEO strategySupporting ownership in employee developmentStrategizing the development of new territory marketing plansHandling coordination, and staffing for all external eventsManaging advertisements for all events and promotionsEnsuring meeting notes and action items are added and delegated in AsanaUpdating company calendars, and pipeline documents with upcoming eventsScheduling meetings for staffDeveloping all job descriptions and posting all open jobs positionsScreening resumes, conducting first-round interviews, and scheduling of 2nd round interviewsHandling all Facebook events and promotions creationPosting all events and promotions on outside platforms for exposureDistributing collateral for events and promotions to marketing staffManaging Shopify online promotionsDeveloping Talent Profiles for new DF staffing needsProgram Management: events, promotions, social media, merchandise, beer releases, sales Show less RECRUITINGPartnering with hiring managers to determine staffing needs for: -Brewing, Sales, Internship and Marketing positions-Writing updated job descriptions for each desired position-Posting job descriptions on all appropriate platforms-Screening resumes-Performing phone interviews with candidates-Administering appropriate company assessments for desired skillsets and experience-Performing reference and background checks-Making recommendations to company hiring managers-Coordinating interviews with the hiring managersMARKETING-Management of Social Media Manager-Lead on advertising-Event planning & strategy, including promotions, operations, and event rental coordination-Delivering team marketing meeting agendas-Responsible for event and beer release promotions to drive traffic-Decision maker for company-sponsored events & donations-Project management for marketing initiatives or new territory launches-Oversee marketing interns and outside contractors-Evaluate and support developing the marketing strategy and plan-Communicating the marketing plan with managers, staff, and owners-Developing and managing online & print advertising campaigns-Strategically building brand awareness and positioning-Supporting sales and lead generation efforts-Coordinating marketing projects from start to finish-Overseeing social media marketing strategy and content marketingEVENTS-Support with event requirements, target audience and objectives-Communicate enhancements to ensure the event's success-Source and negotiate with vendors and suppliers-Coordinate event operations-Lead promotional activities for the event-Anticipate event operation difficulties and prepare in advance Show less

  • Marketing & Operations Program Manager

    Jan 2023 - now

  • Full Stack Marketing & Recruiting Manager

    Jan 2016 - now