Caroline Heitmann

Experience

• 

  The Plum Tree Group

  Nov 2010 - Aug 2011

  Online Marketing Specialist

  Email Marketing & Media Relations Lead

• 

  Sears Holdings Corporation

  Jan 2012 - Jan 2015

  Managed the development of triggered email communications for Sears, Kmart, SYW Loyalty program and associated brands to drive quality execution of dynamic email programs that included member specific offers, targeting interactions and product suggestions to increase visits and conversion rate. Worked with data and analytics teams to build targeted audience segmentation to drive relevant and revenue driving email strategies. Performed email analysis across automated trigger email programs at campaign and segment level to deliver actionable recommendations for improvement in both creative and campaign strategies. Show less

  • Marketing Planning Manager

    Apr 2014 - Jan 2015

  • Email Campaign Manager

    Jan 2012 - Apr 2014
• 

  Ascent360

  Jan 2015 - May 2018

  Strategic Account Manager

  Developed and executed ongoing marketing campaign strategy and provided campaign performance analysis for a variety of clients in order to improve the relationship between the business and the consumer. Communicated with internal and external partners to meet goals and client expectations, and provided their employees with the tools and training to better serve their customer's needs.

• 

  Adobe

  May 2018 - now

  Acts as a trusted advisor to our most strategic accounts to build strong partnerships, drive adoption of our products/solutions, and ultimately ensure our customers realize value from their Adobe investment.

  • Senior Customer Success Manager

    Aug 2021 - now

  • Customer Success Manager

    May 2018 - Jul 2021