Burak Etman

Experience

• 

  Philips

  Nov 2015 - Nov 2022

  Managing and delivering numerous digital projects in collaboration with multiple project teams from EU, APAC, LATAM, and EMEA.Collaborated on user stories for extended-duration projects, ensuring alignment with project objectives and user needs.Maintaining productive relationships with key stakeholders to facilitate the progression of campaign development processes.Designing and implementing landing pages, surveys, and advisor features across web and mobile applications via AEM, enhancing user engagement and functionality.Facilitated effective communication with 3rd-party organizations and IT departments to coordinate resources and deliverables. Show less Collaborating with over 80 markets worldwide, and diverse stakeholders to refine the product vision, contributing to the establishment of new digital markets.Leading the development of numerous campaigns, global warranties, and APIs with IT support.Engaged closely with the .com Product Owner, offering valuable insights and solutions through comprehensive customer and stakeholder cases.Designing and implementing landing pages, surveys, and advisor features across web and mobile applications to enhance user engagement and functionality.Analyzed consumer and product database extracts for insights. Show less Alignment with business stakeholders and creating e-mail campaigns.Utilizing CRM data to segment customers based on demographics, behavior, and preferences.Implementing targeted marketing and communication strategies for different customer segments.Collaborating with marketing and sales teams to design and implement customer engagement strategies.Creating and managing loyalty programs, personalized communication, and feedback mechanisms.Monitoring the effectiveness of marketing campaigns, sales efforts, and customer service initiatives. Show less

  • Campaign Developer

    Jan 2021 - Nov 2022

  • Subject Matter Expert

    Jan 2018 - Jan 2021

  • Web Campaign Expert

    Mar 2016 - Jan 2018

  • CRM Expert

    Nov 2015 - Mar 2016
• 

  TP Vision

  Nov 2022 - Jan 2024

  Website Product Owner & Project Coordinator

  Leading operational teams throughout the process of campaign page development.Planning effective roadmaps for each quarter and ensuring on-time delivery by assigning and prioritizing tasks.Ensured website alignment with company strategy to support organizational goals and KPIs.Liaising with a diverse set of global stakeholders to manage expectations and timely deliveries. In collaboration with the team and external agencies, delivering a final product that meets the expectations of over 30 locales.Leveraging Google Analytics for insights, conducting tests to optimize user interactions and enhance web pages.Maintaining consistency in communication with marketing initiatives, implementing multiple product landing pages, and applying SEO best practices to boost website performance. Show less